#B04eSports

The combination of knowledge and self organisation strengthens the person behind the eSports player. Bayer 04 recognises the value of this development and participates in it. The club supporting the eSports players, as well as developing skills away from the game, will help them become role models in public. This not only includes their fans but also young people who watch eSports as their passion and look for a role model.

In this context, it is of crucial significance that Bayer 04 conveys a realistic image of the role of a professional eSports player to their followers. By striving for authenticity and "realness", the players create a connection to their community and inspire others to follow their passion. Bayer 04 believes that eSports should not only be seen as virtual entertainment but also as a serious career opportunity with long-term prospects.

Bayer 04 emphasises the significance of training for its eSports players. With responsible interaction, the promotion of know-how and self organisation plus the transmission of a realistic image of a professional eSports player, Bayer 04 creates a solid base for a successful career and, at the same time, supports the personal development and role model aspect of its players.

For Bayer 04, the introduction of technical innovation is a key element to be professional in eSports and to achieve maximum success at the end of the day. The organisation recognises the importance of technology and digital tools to maximise competitive advantage and improve the performances of the eSports players. With the use of such technology, Bayer 04 is aiming to set new standards in the sector and follow a progressive approach.

The overall aim of Bayer 04 is to take innovative routes through technical affinity to support the eSports players. Through the development and use of new tools such as an analysis tool with opposition analysis and eye tracking plus the inclusion of the players in the development process, Bayer 04 creates an environment where the focus is on technical progress and maximum success.

The aim of Bayer 04 is to produce content that goes viral and speaks to a large fan community. The club putting entertainment value to the fore should not only thrill existing fans but also win over new target groups. Here attention is paid to providing content that is interesting both for people who are already interested in eSports and football but also for those who are interested in entertainment in general.

The combination of sports and entertainment enables Bayer 04 to appeal to a broad fan community and continue to promote the combination of football and eSports. With the creation of viral and entertaining content Bayer 04 goes beyond the limits of traditional sport to bring in a new era of connection with the fans and commitment..

The link between sport and lifestyle enables Bayer 04 to create a space where the combination of football and eSports is played and where future synergies can be created.