The new home venue has been converted since the end of March. The players have access to the latest gaming equipment and state-of-the-art streaming technology. In addition to eight PlayStation 5 consoles the box has a fully cabled and illuminated stage with several camera angles, Clevertouch to enable analysis of game play as well as several mobile areas for use by partners and sponsors. There are also 50 seats for fans.
The lounge can also be used for Bundesliga matches for streaming and production of additional content formats. There are also plans for events with partners and sponsors, training with the Teens 04 Club and possible eSports camps.
"The idea of having a gaming box at the BayArena has been around for a long time. We are incredibly proud of being able to put this project into effect. That makes it possible for us to provide further services to customers and fans. In addition, our eSports team has a new home with a first-class and unique infrastructure for exciting matches, entertaining streams and a whole range of other events. We are excited and very much looking forward to the future," said Florian Dederichs, head of sponsorship, hospitality and eSports.
The eSports box will be used for the first time tomorrow Saturday 28 May. It will be the venue for the final event in the #B04eSports talent show. It all starts at midday. The tournament will be broadcast on the club Twitch channel.
Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
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Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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Following last weekend’s big game against Wolfsburg, Bayer 04 Women face another exciting challenge as they visit Hoffenheim to kick off Matchday 3 in the Google Pixel Bundesliga on Friday (kick-off: 18:30 CEST).
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Under the slogan ‘Holidays without War’, 60 children from war-torn Ukraine took part in the summer camp organised by the German-Ukrainian association Blau-Gelbes Kreuz in Leverkusen and the surrounding area in August. The children aged between 10 and 14 – many of whom have lost their parents in the war – come from the Ukrainian twin towns of Leverkusen, Cologne and Monheim am Rhein: Nikopol, Dnipro and Volodymyr. Bayer 04, Bayer AG and TSV Bayer 04 supported the camp to mark its 10th anniversary, enabling even more children and young people than in previous years to spend a few carefree days’ holiday away from the war in the Rhineland.
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