Andreas Hinder, head of IT at Bayer 04, said: “Our partnership with DXC presents us with a major strategic opportunity to harness the potential of digitalisation and artificial intelligence even more effectively in future for more efficient processes, modern services and new ways of engaging with fans and partners. Particularly valuable in this regard is the combination of DXC’s extensive implementation expertise and international project experience with our understanding of the specific processes, dynamics and requirements in professional football. Together, we can translate technological possibilities into tangible added value and drive forward the digital development of Bayer 04 in a sustainable manner.”
Jacqueline Fechner, managing director of CNEE at DXC Technology, added: “With the fan engagement platform, Bayer 04 is gradually transforming individual touchpoints into a personalised fan journey that is integrated into everyday life – from personalised content to digital services relating to the club. As an AI integration partner, we are drawing on our implementation experience from complex technology projects to create tangible added value for the club and for the fans.”
Photo (l-r.): Andreas Hinder (head of IT, Bayer 04), Carsten Mieth (chief commercial officer for Central, Northern and Eastern Europe, DXC), Konstantin Teepe (director of critical infrastructure and media for Germany, Austria and Switzerland, DXC), Markus Breglec (chief marketing and innovation officer, Bayer 04), Jacqueline Fechner (managing director, CNEE, DXC), Josua Lehr (head of pre-sales & B2B product development, Bayer 04), Kim Seidler (head of media & entertainment)
About DXC Technology:
DXC Technology is a leading provider of enterprise technology and innovation. The company delivers software, services and solutions to global enterprises and public sector organisations, helping them to harness AI to achieve rapid results in an era of exponential change. With in-depth expertise in managed infrastructure services, application modernisation and industry-specific software solutions, DXC modernises, secures and operates some of the world’s most complex technology environments. Find out more at dxc.com.
