The Werkself will play "with the cross on the chest" at home in the new season. There will be a prominent red cross on the black home shirt That is an expression of the link to the Bayer Works, the source of both the club and the city of Leverkusen. The shirt has been available for a week at the online shop as well as at the Bayer 04 fan shops.
And the special design has gone down well with the fans. Compared with last year, nearly twice as many home shirts have been sold in the same period of time. The positive response is comparable with the enthusiastic reaction of the Leverkusen support to the Werkself home shirt two years ago. Back then, there was a reminder of the legendary Champions League season in 2001/02, when Bayer 04 reached the final against Real Madrid, with a home shirt with black and red stripes that immediately after its introduction led to a similar run as in this year.
Bayer 04 fans can look forward to the new 2023/24 away shirt this week. It will be launched on Friday morning 21 July and the Werkself will play in the new shirts for the first time in that evening's friendly against SC Paderborn. New signings Granit Xhaka, Jonas Hofmann and Alejandro Grimaldo are set to feature.
The kick-off at the IMS Arena in Velbert is at 17.30 CEST with tickets available to Bayer 04 fans from 16.00 CEST at counter four. And the new away kit will also be available on site.
Bayer 04 will present the third kit for the 2023/24 season on 9 August.
Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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Video games developer Electronic Arts (EA), in collaboration with the Bundesliga, has announced the six nominees for the Bundesliga ‘Player of the Month’ award for September – Bayer 04’s Miguel Gutiérrez has made it into this select group after just four Bundesliga matches. Fans of the Black and Reds can vote from now until Sunday 27 September (23:59 CEST).
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Calling all Werkself fans: Even during the three-week international break – a first for September and October – you have the chance to visit the BayArena – and for a very special occasion. Bayer 04 is hosting a Health Day on Saturday 3 October, from 10:00 to 14:00 CEST in the Premium Lounge. Together with Bayer Vital and main sponsor BarmeniaGothaer, the Bundesliga club invites you to an interactive, free event centred on the theme of health. Partners will be present on site with their own exciting activities. Here is an overview of the programme of events.
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