The Werkself will play "with the cross on the chest" at home in the new season. There will be a prominent red cross on the black home shirt That is an expression of the link to the Bayer Works, the source of both the club and the city of Leverkusen. The shirt has been available for a week at the online shop as well as at the Bayer 04 fan shops.
And the special design has gone down well with the fans. Compared with last year, nearly twice as many home shirts have been sold in the same period of time. The positive response is comparable with the enthusiastic reaction of the Leverkusen support to the Werkself home shirt two years ago. Back then, there was a reminder of the legendary Champions League season in 2001/02, when Bayer 04 reached the final against Real Madrid, with a home shirt with black and red stripes that immediately after its introduction led to a similar run as in this year.
Bayer 04 fans can look forward to the new 2023/24 away shirt this week. It will be launched on Friday morning 21 July and the Werkself will play in the new shirts for the first time in that evening's friendly against SC Paderborn. New signings Granit Xhaka, Jonas Hofmann and Alejandro Grimaldo are set to feature.
The kick-off at the IMS Arena in Velbert is at 17.30 CEST with tickets available to Bayer 04 fans from 16.00 CEST at counter four. And the new away kit will also be available on site.
Bayer 04 will present the third kit for the 2023/24 season on 9 August.
Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.
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Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
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Union Berlin have already shown great fighting spirit and courage in their first two matches of the season. In their away match at Leverkusen on Saturday, 5 September (kick-off: 15:30 CEST), the Irons, under new coach Mauro Lustrinelli, are determined to be a tough opponent for the Werkself. The lowdown on our next opponents.
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Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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