Back
19.07.2023Bayer 04

New home shirt a complete success – away shirt launch on Friday

The sales figures are increasing: The new Bayer 04 home shirt is very popular with Werkself fans. And they can look forward to the next highlight with the launch of the new away kit for the 2023/24 season on Friday. That will be available at the friendly against SC Paderborn in Velbert.
crop_20230718_JS_Training_1998.jpg

The Werkself will play "with the cross on the chest" at home in the new season. There will be a prominent red cross on the black home shirt That is an expression of the link to the Bayer Works, the source of both the club and the city of Leverkusen. The shirt has been available for a week at the online shop as well as at the Bayer 04 fan shops.

And the special design has gone down well with the fans. Compared with last year, nearly twice as many home shirts have been sold in the same period of time. The positive response is comparable with the enthusiastic reaction of the Leverkusen support to the Werkself home shirt two years ago. Back then, there was a reminder of the legendary Champions League season in 2001/02, when Bayer 04 reached the final against Real Madrid, with a home shirt with black and red stripes that immediately after its introduction led to a similar run as in this year.

New away shirt available in Velbert 

Bayer 04 fans can look forward to the new 2023/24 away shirt this week. It will be launched on Friday morning 21 July and the Werkself will play in the new shirts for the first time in that evening's friendly against SC Paderborn. New signings Granit Xhaka, Jonas Hofmann and Alejandro Grimaldo are set to feature.

The kick-off at the IMS Arena in Velbert is at 17.30 CEST with tickets available to Bayer 04 fans from 16.00 CEST at counter four. And the new away kit will also be available on site.

Bayer 04 will present the third kit for the 2023/24 season on 9 August.

Related News

Women: TV-highlights of 2-0 win against Hamburger SV
Werkself-TV - 07.11.2026

Women: TV-highlights of 2-0 win against Hamburger SV

Werkself-TV shows the highlights of Bayer 04 Women's 2-0 win against Hamburger SV on Matchday 9 of the 2026/27 Google Pixel Women's Bundesliga.

Show more
Maja Sternad
Women - 06.11.2026

Bayer 04 Women ‘won’t lose sight of our goals’ as HSV visit

After back-to-back away defeats, Bayer 04 Women now face their penultimate home fixture of 2026 as they welcome Hamburg to the Ulrich-Haberland-Stadion on Saturday (14:00 CET) seeking three important points in the Google Pixel Bundesliga.

Show more
Die Werkself nach Abpfiff bei den Fans
Europa League - 06.11.2026

Werkself review: ‘Recover, improve and fight for a positive result on Sunday’

It was a UEFA Europa League fixture that came down to fine margins as Bayer 04 ultimately ended up on the wrong side of a one-goal game at home to Marseille on Thursday – the Werkself’s first loss of the European campaign. However, Leverkusen are still well on track to reach the knockout rounds with nine points on the board at the league phase’s halfway stage. Still, Carles Martínez and his team want to learn from the loss heading into Sunday’s Bundesliga derby at Köln.

Show more
Facundo Medina für Argentinien
Bayer 04 - 06.11.2026

November internationals: Medina & Fernández in Argentina squad, Quansah selected for England

Several Werkself players are set to represent their national teams during the final international break of 2026. Here’s an overview of who has been called up and what matches they will face in November. This article will be updated regularly.

Show more