The design of the new Bayer 04 home shirt has been designed together with kit supplier Castore in conjunction with Werkself fans. "The Bayer Cross is an important, identity-creating symbol for our supporters," said Marcus Breglec, chief marketing & innovation officer at Bayer 04. "A lot of fans asked for this to be more clearly represented on the Werkself home shirt." A second, much bigger cross is on the chest of the shirt in the style of the Bayer Cross on the club badge and the flags in the home end.
"It stands both for our tradition as well as our desire for high quality and performance," said Harald Hartel, head of brand at Bayer 04. "The Bayer Cross is well known throughout the world and people everywhere see it as a sort of seal of quality. Few clubs have such a strong trademark."
The new shirt has also gone down well with the players. "For me, the cross on the chest expresses a big sense of community, it's a great symbol of the togetherness of fans and the team," declared captain Lukas Hradecky.
The new home shirt is made 100% of polyester and has a stretch fit. Shirts are available in children's sizes 128 to 164 (at the price of €64.90) and adult sizes S to 5XL (at the price of €84.90).
Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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Video games developer Electronic Arts (EA), in collaboration with the Bundesliga, has announced the six nominees for the Bundesliga ‘Player of the Month’ award for September – Bayer 04’s Miguel Gutiérrez has made it into this select group after just four Bundesliga matches. Fans of the Black and Reds can vote from now until Sunday 27 September (23:59 CEST).
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Calling all Werkself fans: Even during the three-week international break – a first for September and October – you have the chance to visit the BayArena – and for a very special occasion. Bayer 04 is hosting a Health Day on Saturday 3 October, from 10:00 to 14:00 CEST in the Premium Lounge. Together with Bayer Vital and main sponsor BarmeniaGothaer, the Bundesliga club invites you to an interactive, free event centred on the theme of health. Partners will be present on site with their own exciting activities. Here is an overview of the programme of events.
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