The design of the new Bayer 04 home shirt has been designed together with kit supplier Castore in conjunction with Werkself fans. "The Bayer Cross is an important, identity-creating symbol for our supporters," said Marcus Breglec, chief marketing & innovation officer at Bayer 04. "A lot of fans asked for this to be more clearly represented on the Werkself home shirt." A second, much bigger cross is on the chest of the shirt in the style of the Bayer Cross on the club badge and the flags in the home end.
"It stands both for our tradition as well as our desire for high quality and performance," said Harald Hartel, head of brand at Bayer 04. "The Bayer Cross is well known throughout the world and people everywhere see it as a sort of seal of quality. Few clubs have such a strong trademark."
The new shirt has also gone down well with the players. "For me, the cross on the chest expresses a big sense of community, it's a great symbol of the togetherness of fans and the team," declared captain Lukas Hradecky.
The new home shirt is made 100% of polyester and has a stretch fit. Shirts are available in children's sizes 128 to 164 (at the price of €64.90) and adult sizes S to 5XL (at the price of €84.90).
Exciting experiences and exclusive insights into the Werkself and the BayArena awaited the young footballers from the BA04 Football Academy Guangzhou in China during their visit to the Rhineland this week. As well as taking part in a joint training session with the Bayer 04 Football Academy, the youngsters marvelled at the Bundesliga club’s stadium during a guided tour. The highlight of the visit was a private press conference with former Bayer 04 striker Stefan Kießling, during which he shared tips from his own career with the young players. On Saturday afternoon, 10 October, the group will round off their visit by supporting the Werkself in the away match in Mainz.
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Fun, games and promising talent: At the fourth Bayer 04 Junior Girls’ Talent Day at the Kurtekotten training centre, 90 football-mad girls had the chance to put themselves forward for the Werkself youth teams. During a 90-minute training session, children born between 2011 and 2019 had the chance to demonstrate their skills.
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Despite the international break, numerous Werkself fans turned up at the BayArena on Saturday 3 October. The occasion: Bayer 04, together with Bayer Vital and main sponsor BarmeniaGothaer, organised a Health Day. In the stadium’s Premium Lounge, guests listened to fascinating talks on the subject of cancer, featuring, amongst others, Bayer 04 record appearance holder Rüdiger Vollborn and former Werkself player Hans Sarpei. Afterwards, young and old alike enjoyed interactive stations such as a grip strength test and eye pupil test.
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In issue #56 of Werkself Magazine, Afonso Moreira offers some interesting insights into his home country, Portugal, as part of the ‘Sag mal’ (Tell me) feature. Among other things, the 21-year-old talks about his favourite places in the country on the Iberian Peninsula, the local cuisine and music, as well as heroes and historical figures beyond the world of football. ‘Sag mal’ with Afonso Moreira!
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