The design of the new Bayer 04 home shirt has been designed together with kit supplier Castore in conjunction with Werkself fans. "The Bayer Cross is an important, identity-creating symbol for our supporters," said Marcus Breglec, chief marketing & innovation officer at Bayer 04. "A lot of fans asked for this to be more clearly represented on the Werkself home shirt." A second, much bigger cross is on the chest of the shirt in the style of the Bayer Cross on the club badge and the flags in the home end.
"It stands both for our tradition as well as our desire for high quality and performance," said Harald Hartel, head of brand at Bayer 04. "The Bayer Cross is well known throughout the world and people everywhere see it as a sort of seal of quality. Few clubs have such a strong trademark."
The new shirt has also gone down well with the players. "For me, the cross on the chest expresses a big sense of community, it's a great symbol of the togetherness of fans and the team," declared captain Lukas Hradecky.
The new home shirt is made 100% of polyester and has a stretch fit. Shirts are available in children's sizes 128 to 164 (at the price of €64.90) and adult sizes S to 5XL (at the price of €84.90).
Bayer 04 Leverkusen has a new coffee partner. The club has agreed a long-term partnership with the Bocholt-based roastery Imping, running to 30 June 2031. The exclusive partnership with the family-run business includes the installation of fully automatic coffee machines at the BayArena, as well as the right to supply and serve coffee products in the business areas during Werkself home games.
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Plenty going on both on and off the pitch: The Bayer 04 fan support team has organised a number of highlights for fans visiting the Werkself 2026/27 summer training camp in Blankenhain, in the Weimarer Land region. Registration for the events is now open. All the details at a glance.
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The Bayer 04 Leverkusen Women’s team and s2-Software are continuing their long-term partnership: The Werkself and the provider of pre-owned Microsoft licences have extended their contract by two years to 2028. This means s2-Software will remain the Bayer 04 sleeve sponsor for all matches in the Google Pixel Women’s Bundesliga.
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BIOGENA is the new performance partner for the Bayer 04 Leverkusen Women’s team. Under a partnership initially set to run for three years, the club and the leading Austrian micronutrient company are pooling their expertise in the areas of health, fitness and top-level performance.
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100 children from the Bayer 04 Football Academy had the chance to gain exclusive insights: As part of the summer camp, the young footballers headed inside the BayArena at midday on Tuesday, 21 July, where they were due to meet Werkself keepers Janis Blaswich and Simeon Rapsch in the press conference room. The two players took plenty of time to answer every question from the inquisitive audience – whether it was about their own careers or their first impressions of the new head coach. Finally, there was even time left to sign autographs for the young fans.
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