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26.08.2026Bayer 04

Carro, Rolfes and co. at the 2026 sponsors season-launch event

Getting in the mood for the new season together, exchanging ideas and looking ahead to the coming months: Bayer 04 welcomed partners to the BayArena for the annual sponsors season-launch event. In a relaxed atmosphere, the management, head coach and players came together with representatives from partner companies to celebrate the start of the 2026/27 season.
Fernando Carro und Simon Rolfes

The evening began in the Mixed Zone at the BayArena. Following the reception and opening remarks, Fernando Carro, CEO at Bayer 04, and Managing Director Sport Simon Rolfes spoke about the current situation at the Werkself and looked ahead to the new season together with the guests.

 

Sponsoren-Saisoneröffnung

Afterwards, the focus was primarily on personal interaction – with plenty of time for conversation, food and drinks. The Bayer 04 management gathered together with the partner representatives on the touchline at the BayArena. The presence of head coach Carles Martínez and several players, including captain Edmond Tapsoba, Patrik Schick, Aleix Garcia, Mark Flekken, Afonso Moreira and Miguel Gutiérrez, also helped to create a particularly friendly atmosphere.

A successful event ahead of the Werkself Bundesliga opener at the weekend away to SV 07 Elversberg.

 

Sponsoren-Saisoneröffnung

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