Event box VIP North
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A UNIQUE VIP EXPERIENCE
Experience top performances both on and off the pitch at all domestic and international home matches. Whether in the "Premium Lounge", the "19nullvier Lounge" or in the executive boxes in the south, east or north of the BayArena: the VIP experience in Leverkusen is unique. It is rounded off by a high-level networking concept and a unique range of culinary delights that is second to none in the Bundesliga. Invite your guests to join us and enjoy the extraordinary atmosphere of our hospitality areas. Discover for yourself - whether privately or on business - the first-class service at Bayer 04 Leverkusen and become part of the club under the Bayer Cross.
Hospitality
VIP boxes East
VIP boxes South
Event box VIP East
Gaming box VIP East
Premium-Lounge VIP West
19zerofour-Lounge VIP West
Barmenia Lounge VIP South
Event and conference centre
Versatile, multifunctional: in the BayArena you are guaranteed to win the triple with your next conference or event. The home stadium of Bayer Leverkusen 04 is not only a football stadium, but also a centre for events and conferences of all kinds. Discover for yourself how versatile the venue of the Leverkusen team is.
News
Business - 18.03.2024
Conrad Electronic SE joins Bayer 04 Business Club
Bayer 04 Leverkusen has further expanded its portfolio in the sponsorship sector with another supporter in its Business Club. Hürth-based company Conrad Electronic SE has been involved with the current Bundesliga leaders since January 2024. The Werkself’s collaboration with the electronics wholesaler is set to go beyond the end of the current 2023/24 season.
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Business - 07.03.2024
Bayer 04 use innovative technology on LED perimeter screens
Bayer 04 Leverkusen is the first Bundesliga club to receive specific permission from the German Football League (DFL) for the use of parallel ads technology from the provider TGI Sport in the 2023/24 season. This enables the current Bundesliga league leaders to show different advertising partners on the LED printer screens at the BayArena on national and international TV. For the alternative products of virtual advertising, the TV cameras take different images of the LED perimeter screens at defined intervals.
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Business - 23.01.2024
Jansen Bedachungen joins Bayer 04 in Business Club and youth development
Bayer 04 Leverkusen has gained another partner in the Business Club at the start of the Rückrunde in the 2023/24 Bundesliga campaign. The owner-operated company Jansen Bedachungen has provided professional solutions for roofs and façades for over 70 years. The specialist for expert completion of roof and façade work, with locations in Germany and the Netherlands, has now joined Bayer 04 as a new partner in the Business Club and in youth development.
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Business - 12.01.2024
MG Motor becomes Bayer 04’s official automotive partner
Bayer 04 Leverkusen is entering 2024 with an official automotive partner. The Bundesliga leaders have been cooperating with MG Motor since 1 January. As a partner in the sponsors' club, the manufacturer of electric models such as the MG Marvel R Electric, MG4 Electric and MG5 Electric will become an important supporter of Bayer 04.
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Business - 02.01.2024
Health partner BERGISCHE KRANKENKASSE with special offers for children and teenagers
Bayer 04 Leverkusen and the BERGISCHE KRANKENKASSE have been working together on community projects since 2019. The Bundesliga club and official health partner cooperated with great intensity in 2023 and joined forces in the area of health promotion.
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Owner | Main Sponsor | Supplier
Bayer AG:
Bayer 04 Leverkusen Fußball GmbH is a wholly-owned subsidiary of Bayer AG.
The Bayer 04 Leverkusen first team is the flag ship of the Bayer top teams.
Barmenia:
Main sponsor Barmenia is one of the biggest independent insurance groups in Germany.
The product range covers health, life and vehicle insurance right through to property insurance.
castore:
The kit supplier Castore is a British manufacturer of sports and leisure clothing based in Manchester, England.
The company had 1.5 million customers in 2022 and is the strongest growing sports clothing brand in the world.
Premium-Partner
Partner in the sponsor club
Partner in the Business Club
Gallery
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SPORTFIVE - EXCLUSIVE MARKETING PARTNER
Since 2007, Bayer 04 Leverkusen has been working exclusively with SPORTFIVE, formerly Lagardère Sports, in the areas of business, hospitality and sponsorship. SPORTFIVE is one of the world's largest sports marketing agencies. It uses the unique power of sport to create emotional stories and innovative solutions for the entire sports business. In addition, the agency develops products and services that enable clubs, federations and leagues to communicate optimally with their fans. In the international and national sports world, SPORTFIVE connects companies and brands with players, clubs, leagues and federations through sponsorship, hospitality services and television rights. As the market leader, SPORTFIVE's ambition is to lead the sports business into the future.
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