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A UNIQUE VIP EXPERIENCE

Hospitality

Experience top performances both on and off the pitch at all domestic and international home matches. Whether in the "Premium Lounge", the "19nullvier Lounge" or in the executive boxes in the south, east or north of the BayArena: the VIP experience in Leverkusen is unique. It is rounded off by a high-level networking concept and a unique range of culinary delights that is second to none in the Bundesliga. Invite your guests to join us and enjoy the extraordinary atmosphere of our hospitality areas. Discover for yourself - whether privately or on business - the first-class service at Bayer 04 Leverkusen and become part of the club under the Bayer Cross.

 

Event box VIP North
Event box VIP North

VIP boxes East
VIP boxes East

VIP boxes South
VIP boxes South

Event box VIP East
Event box VIP East

Premium Lounge VIP West
Premium-Lounge VIP West

19zerofour-Lounge VIP West
19zerofour-Lounge VIP West

Stammtisch VIP West
Stammtisch VIP West

Map of VIP Boxes

Event and conference centre

Versatile, multifunctional: in the BayArena you are guaranteed to win the triple with your next conference or event. The home stadium of Bayer Leverkusen 04 is not only a football stadium, but also a centre for events and conferences of all kinds. Discover for yourself how versatile the venue of the Leverkusen team is.

News

Robert Andrich und Janis Blaswich mit den Kindern
Lions Club - 01.04.2026

Duo with double the fun: Andrich and Blaswich at the BarmeniaGothaer children's press conference

Captain Robert Andrich and keeper Janis Blaswich were guests at the children's press conference organised by BarmeniaGothaer in cooperation with the Bayer 04 Löwenclub on Wednesday afternoon. In the press conference room at the BayArena, the duo, who are friends away from the pitch and in great spirits, answered the unusual questions from around 50 inquisitive young journalists and young football players - and provided plenty of laughs with a lot of humour.

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Anheuser-Busch InBev
Business - 31.03.2026

Anheuser-Busch InBev Group is new Bayer 04 global beer partner

Bayer 04 Leverkusen have a new global beer partner from the 2026/27 season. The Bundesliga club has agreed a partnership with the internationally renowned brewery group Anheuser-Busch InBev to 30 June 2031, with the Anheuser-Busch InBev Group taking over from Bitburger. The private brewery from the southern Eifel region has been the official beer partner of Bayer 04 since 1995.

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Bitburger
Business - 30.03.2026

Harmonious end to an era: Bayer 04 and Bitburger conclude partnership

The final whistle of the current 2025/26 season marks the end of a unique partnership for Bayer 04 Leverkusen. After more than three decades of collaboration and highly eventful times, the Bundesliga football club and the private brewery Bitburger are going their separate ways.

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PerNaturam wird neuer Partner der Bayer 04-Frauen
Women - 12.03.2026

Feed manufacturer PerNaturam is new Bayer 04 Women’s team partner

Bayer 04 Leverkusen are further expanding their partner network: The feed manufacturer PerNaturam is an official sponsor of the Bayer 04 Womens team. The partnership opens up a wide range of opportunities for the company to position its brand in the Bundesliga environment.

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Inklusionswerkself
Business - 02.02.2026

SAB-P GmbH become Bayer 04’s first inclusion partner

SAB-P GmbH is to become Bayer 04 Leverkusen's first official inclusion partner. The company, which has previously been involved in the club's Business Club, is underlining its social commitment to inclusion with an agreement that runs until 31 May 2027. Among other things, it will be the shirt sponsor of the Inclusion Team from the 2026/27 season onwards.

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Partners

Owner | Main Sponsor | Supplier | Sleeve Partner

Logo Bayer AG

Bayer AG:

Bayer 04 Leverkusen Fußball GmbH is a wholly-owned subsidiary of Bayer AG.

The Bayer 04 Leverkusen first team is the flag ship of the Bayer top teams.

About Bayer AG
Logo BarmeniaGothaer

BarmeniaGothaer:

With around eight million customers, 7,500 employees and premium income of around 8 billion euros, Barmenia-Gothaer is one of the top 10 insurers in Germany and one of the largest mutual insurance companies.

It offers all lines of insurance for private and corporate customers.

About BarmeniaGothaer
NewBalance Logo

New Balance

New Balance, based in Boston, Massachusetts, has followed the aim as an independent company since 1906 of empowering people through sport and craftsmanship to create positive change in communities across the world.

New Balance has 10,000 employees worldwide and in 2024 achieved a global turnover of 7.8 million US dollars. The company has four production sites for sports footwear in New England and another in Flimby, Great Britain.

The New Balance MADE in USA sports footwear includes at least 70% of materials from within the USA that makes a set share of the US turnover.

About New Balance
NiedaxGroup_Logo_white_1920px.png

NIEDAX GROUP

The Niedax Group is one of the leading suppliers of cable management systems worldwide. It is operating at 81 locations, including 25 production sites, in over 30 countries. 2,800 employees are currently working for Niedax Group. Niedax offers more than 50,000 items in the electrical installation sector. Its products are mainly used in public buildings, tunnels, infrastructure projects, industrial and automotive plants, maritime systems as well as in the energy sector and shipbuilding. The Niedax Group, headquartered in Linz on the Rhine, Germany, has been family-owned since its founding in 1920.

About Niedax Group

Premium-Partner


Partner in the sponsor club


Partner in the Business Club


Network-Partner


Gallery

© Bayer 04 Leverkusen Fussball GmbH
© Bayer 04 Leverkusen Fussball GmbH
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© Bayer 04 Leverkusen Fussball GmbH
© Bayer 04 Leverkusen Fussball GmbH
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© Bayer 04 Leverkusen Fussball GmbH
© Bayer 04 Leverkusen Fussball GmbH
© Bayer 04 Leverkusen Fussball GmbH
© Bayer 04 Leverkusen Fussball GmbH
© Bayer 04 Leverkusen Fussball GmbH
© Bayer 04 Leverkusen Fussball GmbH

contact

SPORTFIVE - EXCLUSIVE MARKETING PARTNER

Since 2007, Bayer 04 Leverkusen has been working exclusively with SPORTFIVE, formerly Lagardère Sports, in the areas of business, hospitality and sponsorship. SPORTFIVE is one of the world's largest sports marketing agencies. It uses the unique power of sport to create emotional stories and innovative solutions for the entire sports business. In addition, the agency develops products and services that enable clubs, federations and leagues to communicate optimally with their fans. In the international and national sports world, SPORTFIVE connects companies and brands with players, clubs, leagues and federations through sponsorship, hospitality services and television rights. As the market leader, SPORTFIVE's ambition is to lead the sports business into the future.

Contact:

daniel.mehlmann@sportfive.com

+49 214/8660-388