Whether it's the Bayer Sports Family week, the spectacular content format 'Bayer Sports Family Duel' or now the Bayer Sports Family matchday – the historic link between Bayer 04, TSV Bayer 04 Leverkusen and Bayer AG is being passionately revived with joint events under the Cross.
Awards for athletes
The Bundesliga home game for the Werkself against newly promoted Darmstadt is being used by the Bayer Sports Family to provide fitting awards to the Bayer sports clubs honouring their successful athletes. During half-time, Fernando Carro, Bayer 04 CEO, will present awards to athletes and para-athletes from TSV Bayer 04 Leverkusen.
Presentation of team sports
During the warm-up routine for the Werkself players on the pitch, the stadium announcers Pitti Dahl and Tobias Ufer will interview players from the Bayer Giants (basketball) and the Werkselfen (handball). The Bayer Volleys will send a video message to Leverkusen as they are currently away on their pre-season in Greece.
TSV player escorts and flagbearers
A special experience awaits for a large number of TSV young athletes. The Bayer sports clubs will provide all the player escorts, banner and flagbearers on the home matchday against Darmstadt. They will all wear their own club kits as they come into the stadium thereby representing a large number of different sports including boxing, fencing, judo and athletics. The main and shirt sponsor Barmenia is foregoing the addition of the Barmenia name. Many thanks for this generous gesture.
Join-in activities on concourse
Bayer 04 fans can get involved with different TSV sports two hours before kick-off in join-in activities on the concourse at the stadium. A signed Bayer Sports Family shirt will be drawn at the wheel of fortune and the mascots Brian the Lion (Bayer 04), Paule (TSV Bayer 04) and Lionel (Bayer Giants) will be together before the game happily posing for photographs.
A unique opportunity: Signing up for a TSV membership on the matchday at the BayArena will see the waiving of the usual membership fee of €32 for adults.
The Bayer Sports Family:
As part of the Bayer Sports Family, Bayer 04 are moving closer together to the Bayer sports clubs and Bayer AG. This historic connection is being revived with joint events like the Bayer Sports Family matchday and the Bayer Sports Family week.
Bayer 04 will provide updates on the different team and individual sports, for example with important competitions and events. And the athletes from the Giants, Werkselfen, Volleys and Co. will regularly be integrated into our reporting: From the Werkself Magazin via Werkself TV and the Bayer 04 app through to the social media channels with over ten million followers. The highlight is the content format Bayer Sports Family duel where Bayer 04 first team players compete against TSV Bayer athletes in their disciplines.
In addition, the Fußball GmbH, Bayer sports clubs and Bayer AG have plans for the future to further strengthen the partnership.
New signing Miguel Gutiérrez arrives in Leverkusen having won the Champions League, the Spanish league title and an Olympic gold medal. However, the 25-year-old Spaniard, signed from Napoli, is looking to the future – he wants to write the next chapter of success with the Werkself. Bayer04.de takes a closer look at the skilful, attack-minded left-back, who will wear the number 3 jersey.
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Nine matches against teams from nine countries, two penalty shoot-outs won, and encounters that went far beyond football: As with last year, the Inklusionswerkself enjoyed an extraordinary week at the Genuine Cup 2026 in Houston, USA, and made memories that will last a lifetime. This year, the Leverkusen side took part as Germany’s official representatives and, accordingly, took to the pitch in Germany kit. Together with 53 teams from 53 nations, the Black and Reds once again sent a powerful message of inclusion and participation – and also impressed on the pitch by winning their group.
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The Werkself training camp in the Weimarer Land all in one place: in our daily blog, you’ll find all the insights and updates from the day. The programme for day two (Monday, 3 August) centres on two training sessions – one in the morning (open to the public) and one in the early evening (behind closed doors) – at the nearby training grounds. In the afternoon, fans can look forward to a big fan meet-up with club legend Paulo Sergio at Schloss Blankenhain.
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