Whether it's the Bayer Sports Family week, the spectacular content format 'Bayer Sports Family Duel' or now the Bayer Sports Family matchday – the historic link between Bayer 04, TSV Bayer 04 Leverkusen and Bayer AG is being passionately revived with joint events under the Cross.
Awards for athletes
The Bundesliga home game for the Werkself against newly promoted Darmstadt is being used by the Bayer Sports Family to provide fitting awards to the Bayer sports clubs honouring their successful athletes. During half-time, Fernando Carro, Bayer 04 CEO, will present awards to athletes and para-athletes from TSV Bayer 04 Leverkusen.
Presentation of team sports
During the warm-up routine for the Werkself players on the pitch, the stadium announcers Pitti Dahl and Tobias Ufer will interview players from the Bayer Giants (basketball) and the Werkselfen (handball). The Bayer Volleys will send a video message to Leverkusen as they are currently away on their pre-season in Greece.
TSV player escorts and flagbearers
A special experience awaits for a large number of TSV young athletes. The Bayer sports clubs will provide all the player escorts, banner and flagbearers on the home matchday against Darmstadt. They will all wear their own club kits as they come into the stadium thereby representing a large number of different sports including boxing, fencing, judo and athletics. The main and shirt sponsor Barmenia is foregoing the addition of the Barmenia name. Many thanks for this generous gesture.
Join-in activities on concourse
Bayer 04 fans can get involved with different TSV sports two hours before kick-off in join-in activities on the concourse at the stadium. A signed Bayer Sports Family shirt will be drawn at the wheel of fortune and the mascots Brian the Lion (Bayer 04), Paule (TSV Bayer 04) and Lionel (Bayer Giants) will be together before the game happily posing for photographs.
A unique opportunity: Signing up for a TSV membership on the matchday at the BayArena will see the waiving of the usual membership fee of €32 for adults.
The Bayer Sports Family:
As part of the Bayer Sports Family, Bayer 04 are moving closer together to the Bayer sports clubs and Bayer AG. This historic connection is being revived with joint events like the Bayer Sports Family matchday and the Bayer Sports Family week.
Bayer 04 will provide updates on the different team and individual sports, for example with important competitions and events. And the athletes from the Giants, Werkselfen, Volleys and Co. will regularly be integrated into our reporting: From the Werkself Magazin via Werkself TV and the Bayer 04 app through to the social media channels with over ten million followers. The highlight is the content format Bayer Sports Family duel where Bayer 04 first team players compete against TSV Bayer athletes in their disciplines.
In addition, the Fußball GmbH, Bayer sports clubs and Bayer AG have plans for the future to further strengthen the partnership.
BIOGENA is the new performance partner for the Bayer 04 Leverkusen Women’s team. Under a partnership initially set to run for three years, the club and the leading Austrian micronutrient company are pooling their expertise in the areas of health, fitness and top-level performance.
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100 children from the Bayer 04 Football Academy had the chance to gain exclusive insights: As part of the summer camp, the young footballers headed inside the BayArena at midday on Tuesday, 21 July, where they were due to meet Werkself keepers Janis Blaswich and Simeon Rapsch in the press conference room. The two players took plenty of time to answer every question from the inquisitive audience – whether it was about their own careers or their first impressions of the new head coach. Finally, there was even time left to sign autographs for the young fans.
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Alejo Sarco has left Bayer 04 Leverkusen to join Sporting Gijón in Spain’s second division. Bayer 04 have secured a buy-back clause for the 20-year-old Argentine striker, who spent the second half of last season on loan at Borussia Mönchengladbach.
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Bayer 04 Leverkusen have signed 16-year-old midfield prospect Gabriel Minutillo on a long-term contract. The Germany youth international will play for the U19s this season.
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