Whether it's the Bayer Sports Family week, the spectacular content format 'Bayer Sports Family Duel' or now the Bayer Sports Family matchday – the historic link between Bayer 04, TSV Bayer 04 Leverkusen and Bayer AG is being passionately revived with joint events under the Cross.
Awards for athletes
The Bundesliga home game for the Werkself against newly promoted Darmstadt is being used by the Bayer Sports Family to provide fitting awards to the Bayer sports clubs honouring their successful athletes. During half-time, Fernando Carro, Bayer 04 CEO, will present awards to athletes and para-athletes from TSV Bayer 04 Leverkusen.
Presentation of team sports
During the warm-up routine for the Werkself players on the pitch, the stadium announcers Pitti Dahl and Tobias Ufer will interview players from the Bayer Giants (basketball) and the Werkselfen (handball). The Bayer Volleys will send a video message to Leverkusen as they are currently away on their pre-season in Greece.
TSV player escorts and flagbearers
A special experience awaits for a large number of TSV young athletes. The Bayer sports clubs will provide all the player escorts, banner and flagbearers on the home matchday against Darmstadt. They will all wear their own club kits as they come into the stadium thereby representing a large number of different sports including boxing, fencing, judo and athletics. The main and shirt sponsor Barmenia is foregoing the addition of the Barmenia name. Many thanks for this generous gesture.
Join-in activities on concourse
Bayer 04 fans can get involved with different TSV sports two hours before kick-off in join-in activities on the concourse at the stadium. A signed Bayer Sports Family shirt will be drawn at the wheel of fortune and the mascots Brian the Lion (Bayer 04), Paule (TSV Bayer 04) and Lionel (Bayer Giants) will be together before the game happily posing for photographs.
A unique opportunity: Signing up for a TSV membership on the matchday at the BayArena will see the waiving of the usual membership fee of €32 for adults.
The Bayer Sports Family:
As part of the Bayer Sports Family, Bayer 04 are moving closer together to the Bayer sports clubs and Bayer AG. This historic connection is being revived with joint events like the Bayer Sports Family matchday and the Bayer Sports Family week.
Bayer 04 will provide updates on the different team and individual sports, for example with important competitions and events. And the athletes from the Giants, Werkselfen, Volleys and Co. will regularly be integrated into our reporting: From the Werkself Magazin via Werkself TV and the Bayer 04 app through to the social media channels with over ten million followers. The highlight is the content format Bayer Sports Family duel where Bayer 04 first team players compete against TSV Bayer athletes in their disciplines.
In addition, the Fußball GmbH, Bayer sports clubs and Bayer AG have plans for the future to further strengthen the partnership.
Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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Video games developer Electronic Arts (EA), in collaboration with the Bundesliga, has announced the six nominees for the Bundesliga ‘Player of the Month’ award for September – Bayer 04’s Miguel Gutiérrez has made it into this select group after just four Bundesliga matches. Fans of the Black and Reds can vote from now until Sunday 27 September (23:59 CEST).
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Calling all Werkself fans: Even during the three-week international break – a first for September and October – you have the chance to visit the BayArena – and for a very special occasion. Bayer 04 is hosting a Health Day on Saturday 3 October, from 10:00 to 14:00 CEST in the Premium Lounge. Together with Bayer Vital and main sponsor BarmeniaGothaer, the Bundesliga club invites you to an interactive, free event centred on the theme of health. Partners will be present on site with their own exciting activities. Here is an overview of the programme of events.
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