Whether it's the Bayer Sports Family week, the spectacular content format 'Bayer Sports Family Duel' or now the Bayer Sports Family matchday – the historic link between Bayer 04, TSV Bayer 04 Leverkusen and Bayer AG is being passionately revived with joint events under the Cross.
Awards for athletes
The Bundesliga home game for the Werkself against newly promoted Darmstadt is being used by the Bayer Sports Family to provide fitting awards to the Bayer sports clubs honouring their successful athletes. During half-time, Fernando Carro, Bayer 04 CEO, will present awards to athletes and para-athletes from TSV Bayer 04 Leverkusen.
Presentation of team sports
During the warm-up routine for the Werkself players on the pitch, the stadium announcers Pitti Dahl and Tobias Ufer will interview players from the Bayer Giants (basketball) and the Werkselfen (handball). The Bayer Volleys will send a video message to Leverkusen as they are currently away on their pre-season in Greece.
TSV player escorts and flagbearers
A special experience awaits for a large number of TSV young athletes. The Bayer sports clubs will provide all the player escorts, banner and flagbearers on the home matchday against Darmstadt. They will all wear their own club kits as they come into the stadium thereby representing a large number of different sports including boxing, fencing, judo and athletics. The main and shirt sponsor Barmenia is foregoing the addition of the Barmenia name. Many thanks for this generous gesture.
Join-in activities on concourse
Bayer 04 fans can get involved with different TSV sports two hours before kick-off in join-in activities on the concourse at the stadium. A signed Bayer Sports Family shirt will be drawn at the wheel of fortune and the mascots Brian the Lion (Bayer 04), Paule (TSV Bayer 04) and Lionel (Bayer Giants) will be together before the game happily posing for photographs.
A unique opportunity: Signing up for a TSV membership on the matchday at the BayArena will see the waiving of the usual membership fee of €32 for adults.
The Bayer Sports Family:
As part of the Bayer Sports Family, Bayer 04 are moving closer together to the Bayer sports clubs and Bayer AG. This historic connection is being revived with joint events like the Bayer Sports Family matchday and the Bayer Sports Family week.
Bayer 04 will provide updates on the different team and individual sports, for example with important competitions and events. And the athletes from the Giants, Werkselfen, Volleys and Co. will regularly be integrated into our reporting: From the Werkself Magazin via Werkself TV and the Bayer 04 app through to the social media channels with over ten million followers. The highlight is the content format Bayer Sports Family duel where Bayer 04 first team players compete against TSV Bayer athletes in their disciplines.
In addition, the Fußball GmbH, Bayer sports clubs and Bayer AG have plans for the future to further strengthen the partnership.
From special edition jerseys to fan banners, the home game against Mainz 05 was all about the many Bayer 04 fan clubs. Accordingly, a fitting tribute to the long-standing Werkself supporters was not to be missed during half-time in the Bundesliga match. Fernando Carro, CEO, honoured the up to 50-year anniversaries of six fan clubs in front of the coaches' benches at the BayArena.
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