“We are delighted that we have been able to convince Talcid, a strong brand from the Bayer family, to further expand the partnership and thus make it visible to the outside world,” stated Markus Breglec, chief marketing and innovation officer at Bayer 04. The jerseys with the new sleeve partner will be available in the fan shop at the BayArena and in the Bayer 04 online shop from tomorrow's match against the team currently sat seventh in Bundesliga 2.
Talcid's contractual rights include a sleeve presence in the DFB Pokal as well as extensive TV visibility via the LED board system at all Bayer 04 Bundesliga matches. In addition, Talcid's well-known advert will be shown on the giant screens in the BayArena as part of the match programme. A digital campaign on the German double winners’ social media channels rounds off the close collaboration.
Talcid’s presence sees the return of a partner to the Werkself jersey that previously featured prominently on the chest of the Leverkusen players in the 1990s. Bayer 04 wore Talcid advertising for the first time in the home match against Bayern Munich at the Ulrich-Haberland Stadium on 23 February 1991. The Bayer cross had been emblazoned on the chest of all Werkself teams since 1936. Heartburn product Talcid was the focal point on Leverkusen jerseys until the end of the 1994/95 season, before two other Bayer brands, Alka Seltzer (1995-1997) and Aspirin (1997-2000), took its place. For the 2000/01 season, Bayer 04 then made the central shirt sponsor available to external sponsors.
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Bayer 04 earned a 2-2 draw at FC Augsburg on Bundesliga Matchday 3 with a late equaliser. The Werkself led at half-time through Christian Kofane's strike but the hosts, who went in the game as league leaders, turned it around with a quickfire double from Michael Gregoritsch after the break. The Black-and-Reds didn't give up, though, and salvaged a point thanks to substitute Patrik Schick's flick in the 89th minute.
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After the first win of the season against 1. FC Union Berlin (4-0) last weekend, the Werkself are aiming to collect another three points at FC Augsburg on Saturday 12 September (kick-off 15:30 CEST). The hosts, meanwhile, are enjoying their best-ever start to a Bundesliga campaign and go into Matchday 3 top of the table for the first time. The Matchday News.
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The Werkself are away to FC Augsburg on matchday 3 of the 2026/27 Bundesliga season. The game at the WWK Arena against the current – and for the first time – league leaders of the German top flight is on Saturday 12 September at 15:30 CEST. Ahead of the match, head coach Carles Martínez spoke about this week’s training and the team’s approach to the fixture, as they face an opponent brimming with confidence. The Spaniard also addressed a number of squad matters.
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FC Augsburg are top of the table for the first time in their Bundesliga history. After two wins for starters, FCA lead the German top-flight with six points and a goal difference of 7 to 1. This Saturday, 12 September (kick-off: 15:30 CEST), Augsburg are looking to build on their strong start to the season against the Werkself. The lowdown on our next opponents.
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Following the closure of the 2026 summer transfer window, the Bayer 04 men's and women's first teams lined up for a first-ever joint photo at the BayArena. Werkself fans can now download the official photos for free.
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