“We are delighted that we have been able to convince Talcid, a strong brand from the Bayer family, to further expand the partnership and thus make it visible to the outside world,” stated Markus Breglec, chief marketing and innovation officer at Bayer 04. The jerseys with the new sleeve partner will be available in the fan shop at the BayArena and in the Bayer 04 online shop from tomorrow's match against the team currently sat seventh in Bundesliga 2.
Talcid's contractual rights include a sleeve presence in the DFB Pokal as well as extensive TV visibility via the LED board system at all Bayer 04 Bundesliga matches. In addition, Talcid's well-known advert will be shown on the giant screens in the BayArena as part of the match programme. A digital campaign on the German double winners’ social media channels rounds off the close collaboration.
Talcid’s presence sees the return of a partner to the Werkself jersey that previously featured prominently on the chest of the Leverkusen players in the 1990s. Bayer 04 wore Talcid advertising for the first time in the home match against Bayern Munich at the Ulrich-Haberland Stadium on 23 February 1991. The Bayer cross had been emblazoned on the chest of all Werkself teams since 1936. Heartburn product Talcid was the focal point on Leverkusen jerseys until the end of the 1994/95 season, before two other Bayer brands, Alka Seltzer (1995-1997) and Aspirin (1997-2000), took its place. For the 2000/01 season, Bayer 04 then made the central shirt sponsor available to external sponsors.
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The long-standing successful collaboration between Bayer 04 and the transport service provider wupsi GmbH has been expanded: From January 2026, 100 wupsi bikes with Bayer 04 branding will be available for hire throughout the city of Leverkusen. They will complement the many existing offers and services that provide key support, especially for fans travelling to and from home matches at the BayArena.
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Four Bayer 04 players are in action at the 35th edition of the Africa Cup of Nations being played in Morocco from 21 December to 18 January 2026: Eliesse Ben Seghir for the hosts, Edmond Tapsoba with Burkina Faso, Ibrahim Maza for Algeria and Christian Kofane with Cameroon. Updates on the AFCON matches involving Werkself players...
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After a two-week winter break, the Werkself resume training on Sunday, 4 January. The first session in 2026 at the Ulrich Haberland Stadium starts at 11:00 and is open to fans. Bayer 04 look forward to welcoming supporters at the start of 2026. The Werkself schedule for the new year.
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After being nominated for the Bundesliga Goal of the Year 2025, Martin Terrier's wonderful strike for the opener against FC Köln is now also up for selection for the ARD Sportschau Goal of the Month award for December 2025. Bayer 04 fans have until 19:00 CET on 10 January to vote for the French forward.
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