“We are delighted that we have been able to convince Talcid, a strong brand from the Bayer family, to further expand the partnership and thus make it visible to the outside world,” stated Markus Breglec, chief marketing and innovation officer at Bayer 04. The jerseys with the new sleeve partner will be available in the fan shop at the BayArena and in the Bayer 04 online shop from tomorrow's match against the team currently sat seventh in Bundesliga 2.
Talcid's contractual rights include a sleeve presence in the DFB Pokal as well as extensive TV visibility via the LED board system at all Bayer 04 Bundesliga matches. In addition, Talcid's well-known advert will be shown on the giant screens in the BayArena as part of the match programme. A digital campaign on the German double winners’ social media channels rounds off the close collaboration.
Talcid’s presence sees the return of a partner to the Werkself jersey that previously featured prominently on the chest of the Leverkusen players in the 1990s. Bayer 04 wore Talcid advertising for the first time in the home match against Bayern Munich at the Ulrich-Haberland Stadium on 23 February 1991. The Bayer cross had been emblazoned on the chest of all Werkself teams since 1936. Heartburn product Talcid was the focal point on Leverkusen jerseys until the end of the 1994/95 season, before two other Bayer brands, Alka Seltzer (1995-1997) and Aspirin (1997-2000), took its place. For the 2000/01 season, Bayer 04 then made the central shirt sponsor available to external sponsors.
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Werkself TV shows highlights of the 2-0 win at Olympiacos in the first leg of the play-offs of the UEFA Champions League 2025/26 league...
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The Werkself beat Olympiacos 2-0 in the 2025/26 UEFA Champions League play-off first leg to claim a crucial victory in the Greek capital. After a focused first-half display with a number of presentable chances, Patrik Schick crowned a textbook counter to hand the Werkself the lead on the hour (60’). The Czech rounded off his brace when he headed in from a corner just 144 seconds later. Bayer 04 maintained their lead with aplomb to achieve a good position for the return leg in Leverkusen.
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Bayer 04 and Olympiacos had only met twice before the current UEFA Champions campaign. After the encounter on Matchday 7 of this season’s league phase, the Werkself travel to face the Greek side for the second time in just four weeks for the knockout play-off first leg. The Black and Reds were dominant for large spells in mid-January but lost 2-0 after missing a number of presentable chances. The Werkself aim to do better on Wednesday night to “seize the chance for revenge,” as managing director sport Simon Rolfes put it. Here’s all you need to know ahead of the game in our matchday news.
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A bitter end to the fifth showdown of the 2025/26 VBL Club Championship as the #B04eSports team failed to take any points in the three remaining matches of the preliminary online round of the fifth and final showdown, missing out on the offline round. They can no longer take points in the overall table. Bayer 04 slipped out on the top eight, so direct participation in the final event for the German Club Championship is no longer possible, with Bayer 04 having to contest the play-offs.
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