“We are delighted that we have been able to convince Talcid, a strong brand from the Bayer family, to further expand the partnership and thus make it visible to the outside world,” stated Markus Breglec, chief marketing and innovation officer at Bayer 04. The jerseys with the new sleeve partner will be available in the fan shop at the BayArena and in the Bayer 04 online shop from tomorrow's match against the team currently sat seventh in Bundesliga 2.
Talcid's contractual rights include a sleeve presence in the DFB Pokal as well as extensive TV visibility via the LED board system at all Bayer 04 Bundesliga matches. In addition, Talcid's well-known advert will be shown on the giant screens in the BayArena as part of the match programme. A digital campaign on the German double winners’ social media channels rounds off the close collaboration.
Talcid’s presence sees the return of a partner to the Werkself jersey that previously featured prominently on the chest of the Leverkusen players in the 1990s. Bayer 04 wore Talcid advertising for the first time in the home match against Bayern Munich at the Ulrich-Haberland Stadium on 23 February 1991. The Bayer cross had been emblazoned on the chest of all Werkself teams since 1936. Heartburn product Talcid was the focal point on Leverkusen jerseys until the end of the 1994/95 season, before two other Bayer brands, Alka Seltzer (1995-1997) and Aspirin (1997-2000), took its place. For the 2000/01 season, Bayer 04 then made the central shirt sponsor available to external sponsors.
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After eight years in the youth set-up at Bayer 04 Leverkusen, Benjamin Adam is leaving the club. The 35-year-old, who most recently coached the Leverkusen U17s, will take charge of the Hansa Rostock U19 team next season.
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There was a successful end to the women's internationals with Werkself players Carlotta Wamser and Cornelia Kramer qualifying for the 2027 World Cup finals in Brazil. A third Leverkusen player is still in with a chance of joining them. The Germany U23 players also experienced success in their last two international friendlies of the season.
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Traveling to North America for the World Cup this summer to see your favorite Bayer 04 players? Here’s a quick cheat sheet with thumbnail portraits and insider tips for each city from a local expert, so you can make the most of your visit and activities beyond the game!
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