“With weloveholidays, we’re expanding our family of sponsors with an ambitious, international and successful company from the travel industry,” said the double winners’ Chief Marketing and Innovation Officer Markus Bregler. “We’re very pleased that this partnership will enable us to offer our fans added value with travel packages to future European away matches in the Champions League.”
Donat Rétif, CEO of the loveholidays Group, categorises the conclusion of the contract accordingly: “We are delighted to announce our new partnership with German champions Bayer 04 Leverkusen. As the club’s Official Holiday Partner, Werkself fans will benefit from special access to our great value package deals for away games during the upcoming Champions League season, as well as exclusive giveaways and digital content. Following a successful first year of business for weloveholidays in the German market and a Bundesliga win for Bayer 04 Leverkusen, our partnership marks the start of an exciting new chapter for both brands,” says Donat Retif, CEO of the loveholidays Group.
As a partner in the Sponsors Club and official Holiday Partner of Bayer 04 Leverkusen, weloveholidays will be visible on the LED advertising boards at the Werkself’s Bundesliga home games starting from the 2024/25 season. The Düsseldorf-based company will also receive ticketing services in the form of VIP and public tickets. The cooperation between Bayer 04 and weloveholidays is rounded off by digital advertising appearances, initially as part of the first team's upcoming training camp in Donaueschingen (28 July to 2 August) and an official friendly. In addition, digital presence in the context of away trips to UEFA Champions League matches is part of the contractual agreement.
About weloveholidays:
At weloveholidays, travellers can not only book their next trip quickly and easily but also get access to the best offers on the market. What makes it special? Travellers can plan their holiday individually without having to forego the security of a package holiday. The weloveholidays offer promises not only unique travel experiences but also protection and security – all at unbeatable prices. Whether with the whole family or as a couple, travellers will always find the right offer at weloveholidays.
Since January 2024, weloveholidays has been the first Ryanair-verified package holiday provider in the world. This partnership enables customers to benefit from the airline's attractive prices while enjoying the security of a package holiday.
weloveholidays is setting new standards in the travel industry by creating a perfect combination of flexibility, choice and security.
The Werkself continue their 2026/27 pre-season preparations with their third friendly against Belgian top-flight side KRC Genk at the Ulrich-Haberland-Stadion on Wednesday 29 July (kick-off 15:00 CEST). Werkself-TV is broadcasting the match live and in full in a stream from 14:50 CEST...
Bayer 04 are back on the pitch. Following the first training sessions, the Werkself play the first pre-season friendly on Saturday, July 18. The match against Oberliga club Sportfreunde Baumberg kicks off at 15:30 CEST in Monheim am Rhein. Fans unable to attend the match can watch head coach Carles Martínez’s first game in charge for free via a livestream at bayer04.de and on the Bayer 04 app, as well as on Werkself.tv (exclusively for members). Just log on and watch the games live. All the other Werkself preseason friendlies leading up to the 2026/27 season will also be streamed live for free.
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Bayer 04 is redesigning the public catering at the BayArena and Ulrich-Haberland-Stadion for the start of the 2026/27 season. Together with new catering partner Aramark, processes will be developed and the service at the stadium will be improved in a targeted way.
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The German Football Association (DFB) has officially recognised Bayer 04 as a centre for the development of female talent for the 2026/27 season. The club was awarded that role on 1 January 2026, and this status has now been renewed.
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Bayer 04 Leverkusen have sold young defender Andrea Natali to AZ Alkmaar on permanent terms. The 18-year-old Italian was on loan at the Dutch club last season, where he mainly played for the reserve team in the second division.
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