“With weloveholidays, we’re expanding our family of sponsors with an ambitious, international and successful company from the travel industry,” said the double winners’ Chief Marketing and Innovation Officer Markus Bregler. “We’re very pleased that this partnership will enable us to offer our fans added value with travel packages to future European away matches in the Champions League.”
Donat Rétif, CEO of the loveholidays Group, categorises the conclusion of the contract accordingly: “We are delighted to announce our new partnership with German champions Bayer 04 Leverkusen. As the club’s Official Holiday Partner, Werkself fans will benefit from special access to our great value package deals for away games during the upcoming Champions League season, as well as exclusive giveaways and digital content. Following a successful first year of business for weloveholidays in the German market and a Bundesliga win for Bayer 04 Leverkusen, our partnership marks the start of an exciting new chapter for both brands,” says Donat Retif, CEO of the loveholidays Group.
As a partner in the Sponsors Club and official Holiday Partner of Bayer 04 Leverkusen, weloveholidays will be visible on the LED advertising boards at the Werkself’s Bundesliga home games starting from the 2024/25 season. The Düsseldorf-based company will also receive ticketing services in the form of VIP and public tickets. The cooperation between Bayer 04 and weloveholidays is rounded off by digital advertising appearances, initially as part of the first team's upcoming training camp in Donaueschingen (28 July to 2 August) and an official friendly. In addition, digital presence in the context of away trips to UEFA Champions League matches is part of the contractual agreement.
About weloveholidays:
At weloveholidays, travellers can not only book their next trip quickly and easily but also get access to the best offers on the market. What makes it special? Travellers can plan their holiday individually without having to forego the security of a package holiday. The weloveholidays offer promises not only unique travel experiences but also protection and security – all at unbeatable prices. Whether with the whole family or as a couple, travellers will always find the right offer at weloveholidays.
Since January 2024, weloveholidays has been the first Ryanair-verified package holiday provider in the world. This partnership enables customers to benefit from the airline's attractive prices while enjoying the security of a package holiday.
weloveholidays is setting new standards in the travel industry by creating a perfect combination of flexibility, choice and security.
After eight years in the youth set-up at Bayer 04 Leverkusen, Benjamin Adam is leaving the club. The 35-year-old, who most recently coached the Leverkusen U17s, will take charge of the Hansa Rostock U19 team next season.
Show more
There was a successful end to the women's internationals with Werkself players Carlotta Wamser and Cornelia Kramer qualifying for the 2027 World Cup finals in Brazil. A third Leverkusen player is still in with a chance of joining them. The Germany U23 players also experienced success in their last two international friendlies of the season.
Show more
Traveling to North America for the World Cup this summer to see your favorite Bayer 04 players? Here’s a quick cheat sheet with thumbnail portraits and insider tips for each city from a local expert, so you can make the most of your visit and activities beyond the game!
Show more
A fresh look for the BayArena: The Bayer 04 stadium will have new seating in the form of folding seats for the 2026/27 campaign that will ensure significantly improved seating comfort and simplified movement within the rows of seats. As part of routine replacement after 17 years, fans of the Werkself were able to purchase the existing seats, used to witness the first German league title in the club's history. In addition, a large proportion of the seats will be donated to charitable projects, primarily in the local region. Bayer 04 fans can look forward to new, functional folding seats for the season opener at the beginning of August - still in the club colours of black and red, of course. A glimpse at the BayArena during the refurbishment.
Show more
