For the Bundesliga home match against Eintracht Frankfurt on 19 October, the German champions and DFB Pokal winners are adapting the branding in all relevant areas of the BayArena, the Ulrich Haberland Stadium and the Kurtekotten performance centre to the new BarmeniaGothaer brand. Only the Barmenia lettering on the jerseys of the Werkself players and all other teams under the cross will remain as it is until the end of the 2024/25 season.
In the BayArena and the other Bayer 04 properties, on the other hand, the new brand identity of the main sponsor will be adopted promptly, both digitally and in conventional static presentation. Whether in digital perimeter advertising, at Stadium Vision or in the press conferences, on sponsor boards, substitutes‘ benches, in the mixed zone, on car park signs, entrance pillars, flagpoles or the team bus - the BarmeniaGothaer logo will be present everywhere from 19 October. Bayer 04's print products and digital channels will already support the new corporate identity from 8 October.
The close cooperation and joint focus of BarmeniaGothaer and Bayer 04 Leverkusen will remain unchanged. A successful and trusting partnership that has existed since 2016 and that will continue until at least 2028.
Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career as he worked as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personalised Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…
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Ticket sales for another Bayer 04 Women's home game have begun. Fans can now purchase tickets for the match against SGS Essen at the Ulrich Haberland Stadium on Saturday, 22 November. The latest information at a glance.
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It took 120 minutes, but once again Bayer 04 produced a late goal to win their DFB Pokal second-round tie away at Paderborn on Wednesday. “Same as always” was the line in Bild in homage to the 2023/24 double-winning season. With Jeanuel Belocian making his first start in over a year and Ibrahim Maza netting his first Werkself goal to secure a place in the last 16, Jonas Hofmann is eager to “take the positive feeling” into the next round.
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A DFB Pokal thriller that had it all - including a positive outcome from a Bayer 04 perspective. After a goalless and uneventful first half, the second round tie at SC Paderborn 07 really took off: Following a red card for the second division side, Grimaldo scored to give Bayer 04 a 1-0 lead but Paderborn levelled before the end of normal time. The home side then turned the game round at 2-1 in extra time, before Quansah, Maza and Garcia scored for the Werkself to make it 4-2 to seal a place in the Round of 16.
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