SPORTFIVE will continue to deal with all marketing issues such as sponsorship acquisition, the extension of partnerships as well as the marketing of the hospitality areas at the BayArena. An addition to the previous contract sees the agency also assuming responsibility for the area of key account/partner management from 1 July 2023. In future, this will be taken care of by a new team from SPORTFIVE under team leader Jan Reif combining the existing Bayer 04 sales team from SPORTFIVE.
"Last season was financially the most successful for Bayer 04 in the area of marketing and we would like to thank SPORTFIVE for their good work that produced record results," declared Fernando Carro, chairman of the Bayer 04 board. "But we are not only impressed by the marketing result. With the amended marketing concept and optimisation of structures in sales and partner management, we were able to drive forward one of our key targets – growth as a club and a brand – and create additional potential."
Bayer 04 Leverkusen and SPORTFIVE have worked together successfully since July 2007. Hendrik Schiphorst, CEO of SPORTFIVE Germany GmbH, explained: "We are very happy not only to continue our long-term good partnership with Bayer 04 Leverkusen over the coming years but also further extend it on the basis of our joint success. We thank Fernando Carro and his colleagues for their confidence and are proud to be able to drive forward the marketing of this top European club in the coming years."
Bayer 04 are away to FC Copenhagen on the first matchday of the league phase in the 2025/26 UEFA Champions League. The game against the Danish record champions is on Thursday, 18 September (kick-off: 18:45 CEST) at the Parken Stadium. Ahead of the match, here are some travel tips from Bayer 04 partner weloveholidays for all travelling fans of the Werkself.
Show moreTickets are now on open sale for two more Bundesliga home games for the Bayer 04 Women. Every Werkself fan can now buy tickets for the matches at the Ulrich Haberland Stadium against runners-up VfL Wolfsburg and promoted club Hamburg SV. The latest information at a glance.
Show moreThe first fixture in the 2025/26 UEFA Champions League campaign: The Werkself are away to Danish record champions FC Copenhagen in the new season of Europe’s premiere club competition. The match is on Thursday, 18 September (kick-off: 18:45 CEST) at the Parken Stadium. The Bayer 04 Fan Liaison team brings you the latest information ahead of the game…
Show moreWerkself-TV shows the highlights of the Bayer 04 women's 3-2 win against 1. FC Union Berlin on the 2nd matchday of the Google Pixel Frauen-Bundesliga 2025/26...
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