SPORTFIVE will continue to deal with all marketing issues such as sponsorship acquisition, the extension of partnerships as well as the marketing of the hospitality areas at the BayArena. An addition to the previous contract sees the agency also assuming responsibility for the area of key account/partner management from 1 July 2023. In future, this will be taken care of by a new team from SPORTFIVE under team leader Jan Reif combining the existing Bayer 04 sales team from SPORTFIVE.
"Last season was financially the most successful for Bayer 04 in the area of marketing and we would like to thank SPORTFIVE for their good work that produced record results," declared Fernando Carro, chairman of the Bayer 04 board. "But we are not only impressed by the marketing result. With the amended marketing concept and optimisation of structures in sales and partner management, we were able to drive forward one of our key targets – growth as a club and a brand – and create additional potential."
Bayer 04 Leverkusen and SPORTFIVE have worked together successfully since July 2007. Hendrik Schiphorst, CEO of SPORTFIVE Germany GmbH, explained: "We are very happy not only to continue our long-term good partnership with Bayer 04 Leverkusen over the coming years but also further extend it on the basis of our joint success. We thank Fernando Carro and his colleagues for their confidence and are proud to be able to drive forward the marketing of this top European club in the coming years."
The second friendly and the first goal for the Bayer 04 Women: The Werkself just missed out on their first win in the preseason away to top-flight Dutch side PEC Zwolle. The team led by coach Roberto Pätzold drew 1-1 on Friday afternoon in Wezep. As with the friendly against TSG Hoffenheim (0-2) a number of first-team players were absent. The coach once again shared out time on the pitch for the 20-player squad. The goal of the match was scored by summer signing Vanessa Fudalla (67').
Show moreContinuity under the Cross: After the successful season in 2024/25 with reaching the final of the VBL Club Championship, the two Leverkusen e-sports players Marc and Sean Landwehr have extended their contracts at Bayer 04 by an additional two years. Marc is thereby in his sixth year and Sean in his third year with the Werkself. Together with e-talent Marcus Hüttemann, who has also extended his stay at Bayer 04 Bayer year, completes the current squad for the 2025/26 season.
Show moreBayer 04 Leverkusen have signed centre forward Christian Kofane. The 18-year-old Cameroonian joins Leverkusen from Spanish second tier club Albacete on a contract to 30 June 2029.
Show moreBayer 04 Leverkusen will wear the new away kit for the 2025/26 season at the start of the training camp in Brazil. In conscious contrast to the international aspect of this year's training camp in Rio de Janeiro, kit supplier New Balance has designed a jersey for the Werkself players and all other Bayer 04 teams with distinct links to home.
Show more