The jersey inspired by the colours and landmarks of Leverkusen stands out with a striking colouring of deep crimson to soft cream white and combines powerful industrial hues with refined natural elements. Red stands for the industrial charm of the city characterised by the Bayer Works. The soft colours plus floral shading alludes to the Japanese Garden, a famous Leverkusen landmark and one of the biggest and oldest of its type in Europe.
The jersey is made of 100% recycled polyester. The Bayer 04 logo is on the left side of the chest and the logo of kit suppliers New Ballance is on the right. The collar bears the Werkself lettering. The Werkself sleeve partner Niedax Group is represented on the left sleeve and the main sponsor BarmeniaGothaer is on the front of the jersey.
Off-white shorts and socks complete the minimalist and modern look of the kit. An overall design that captures the striking contrasts and the energy of the home of Bayer 04. The 2025/26 away jersey from New Balance includes the NB Dry Technology that wicks away moisture plus breathable mesh to offer top quality comfort, fitting and function.
The first team led by head coach Erik ten Hag will play in the new away kit for the first time at the training camp in Brazil for the friendly against the Flamengo U20 side on 18 July. "In cooperation with our partner New Balance we wanted to ensure that the attitude of the city would be expressed in the design of the new away kit," said Marcus Breglec, Bayer 04 chief marketing and innovation officer. "It is bold and lively but it originates from the local inspiration of the city and its colours."
Andrew McGarty, global director of football sports marketing at New Balance, added: "We have designed this jersey to express the essence of Leverkusen – a city moulded by contrasts and character. The colours reflect both the raw intensity of the factory skyline as well as the peaceful beauty of the gardens. It's a jersey that reflects the diverse heartbeat of the home of Bayer 04."
The new away jersey is available in children's sizes (JS-JXL) for €69.90 as well as in adult sizes (S-5XL) for €94.90. The women's version is available in sizes XS-2XL also priced at €94.90. There is also the elite version, which is identical to the player edition to be worn by the Werkself in the 2025/26 campaign, at the price of €139.90 (sizes S-3XL).
The jerseys are available now from the Bayer 04 Fanwelt and from the Bayer 04 online shop.
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On New Balance Football
New Balance Football follows an original approach in the development and design of their products and focuses on the special requirements of the player and the game. This is reflected in the quality of the sponsorship contracts concluded by the company including with top European clubs like Porto, OSC Lille, Atalanta and Bayer 04 Leverkusen plus a number of top stars playing at the highest level. Further information on New Balance Football can be found at www.newbalance.com/football. New Balance Football is on Facebook, Twitter and Instagram.
On New Balance
New Balance, based in Boston, Massachusetts, has set itself the following aim: Independent since 1906, the company empowers people throughout the world through sport and craftsmanship. New Balance has 10,000 employees worldwide and in 2024 achieved a global turnover of 7.8 billion US dollars. Further information on New Balance can be found at www.newbalance.com; the latest press information can be found at http://newbalance.newsmarket.com.
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