The New York Times’ Rory Smith pointed out that “Leverkusen has illuminated the European season like no other team in winning its first German championship, after 120 years of trying. And it has also overtaken Benfica as the owner of the longest unbeaten run in European soccer since World War I."
Top U.S. sports outlet The Athletic wrote "for 54 games, Bayer 04 held the world’s attention... aside from the flowing football, the growth of Xabi Alonso, the flagging careers coming back to life (Granit Xhaka, Jonas Hofmann, Alex Grimaldo) and new stars being born (Florian Wirtz, Jeremie Frimpong, Victor Boniface), it all just looked so much fun!"
World's leading business paper from the UK, Financial Times, wrote that Bayer Leverkusen's impressive performance this season will be "hailed as a chance to boost Bundesliga’s global appeal" while its U.S. counterpart the Wall Street Journal labeled Leverkusen "the team that forgot how to lose" with a headline last week as it pointed to Bayer 04's historic 51-match unbeaten streak.
The Guardian wrote that there is likely more to come: "The double is just the start of the journey for evolving Bayer Leverkusen." Continued writer Andy Brassell: "Alonso’s side have been a juggernaut, trampling all in their way and, on the occasions they have found themselves behind, eventually reeling in their opponents with increasing inevitability. They have transformed Germany’s and the continent’s expectations of them, and their expectations of themselves."
So continued many other top sports dailies across Europe. "Xabi Alonso's Leverkusen completes the double in a spectacular season," wrote Spain's leading sports journal Marca, while France's L'Equipe wrote that "Bayer Leverkusen put an exclamation point on its historic season by capturing the double."
"Thanks to a fireball from Xhaka in the 17th minute, Xabi Alonso's men made up for the defeat in the Europa League final and ended the season with the double," said Corriere dello Sport in Italy.
CBS Sports (USA) wrote "the first German double winners to go through an entire domestic campaign without defeat. That there was no Europa League title to go with it should barely dull the triumph for a club that has so often borne witness to the glory of others."
Said ESPN soccer insider Alejandro Moreno after the season concluded: "now Bayer 04 Leverkusen have become the talk of the town, the talk of the league, the talk of Europe! They are attracting the attention from everywhere."
Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.
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Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
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Union Berlin have already shown great fighting spirit and courage in their first two matches of the season. In their away match at Leverkusen on Saturday, 5 September (kick-off: 15:30 CEST), the Irons, under new coach Mauro Lustrinelli, are determined to be a tough opponent for the Werkself. The lowdown on our next opponents.
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Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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