
The New York Times’ Rory Smith pointed out that “Leverkusen has illuminated the European season like no other team in winning its first German championship, after 120 years of trying. And it has also overtaken Benfica as the owner of the longest unbeaten run in European soccer since World War I."
Top U.S. sports outlet The Athletic wrote "for 54 games, Bayer 04 held the world’s attention... aside from the flowing football, the growth of Xabi Alonso, the flagging careers coming back to life (Granit Xhaka, Jonas Hofmann, Alex Grimaldo) and new stars being born (Florian Wirtz, Jeremie Frimpong, Victor Boniface), it all just looked so much fun!"
World's leading business paper from the UK, Financial Times, wrote that Bayer Leverkusen's impressive performance this season will be "hailed as a chance to boost Bundesliga’s global appeal" while its U.S. counterpart the Wall Street Journal labeled Leverkusen "the team that forgot how to lose" with a headline last week as it pointed to Bayer 04's historic 51-match unbeaten streak.
The Guardian wrote that there is likely more to come: "The double is just the start of the journey for evolving Bayer Leverkusen." Continued writer Andy Brassell: "Alonso’s side have been a juggernaut, trampling all in their way and, on the occasions they have found themselves behind, eventually reeling in their opponents with increasing inevitability. They have transformed Germany’s and the continent’s expectations of them, and their expectations of themselves."
So continued many other top sports dailies across Europe. "Xabi Alonso's Leverkusen completes the double in a spectacular season," wrote Spain's leading sports journal Marca, while France's L'Equipe wrote that "Bayer Leverkusen put an exclamation point on its historic season by capturing the double."
"Thanks to a fireball from Xhaka in the 17th minute, Xabi Alonso's men made up for the defeat in the Europa League final and ended the season with the double," said Corriere dello Sport in Italy.
CBS Sports (USA) wrote "the first German double winners to go through an entire domestic campaign without defeat. That there was no Europa League title to go with it should barely dull the triumph for a club that has so often borne witness to the glory of others."
Said ESPN soccer insider Alejandro Moreno after the season concluded: "now Bayer 04 Leverkusen have become the talk of the town, the talk of the league, the talk of Europe! They are attracting the attention from everywhere."

Bayer 04 Leverkusen has a new coffee partner. The club has agreed a long-term partnership with the Bocholt-based roastery Imping, running to 30 June 2031. The exclusive partnership with the family-run business includes the installation of fully automatic coffee machines at the BayArena, as well as the right to supply and serve coffee products in the business areas during Werkself home games.
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Plenty going on both on and off the pitch: The Bayer 04 fan support team has organised a number of highlights for fans visiting the Werkself 2026/27 summer training camp in Blankenhain, in the Weimarer Land region. Registration for the events is now open. All the details at a glance.
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The Bayer 04 Leverkusen Women’s team and s2-Software are continuing their long-term partnership: The Werkself and the provider of pre-owned Microsoft licences have extended their contract by two years to 2028. This means s2-Software will remain the Bayer 04 sleeve sponsor for all matches in the Google Pixel Women’s Bundesliga.
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BIOGENA is the new performance partner for the Bayer 04 Leverkusen Women’s team. Under a partnership initially set to run for three years, the club and the leading Austrian micronutrient company are pooling their expertise in the areas of health, fitness and top-level performance.
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100 children from the Bayer 04 Football Academy had the chance to gain exclusive insights: As part of the summer camp, the young footballers headed inside the BayArena at midday on Tuesday, 21 July, where they were due to meet Werkself keepers Janis Blaswich and Simeon Rapsch in the press conference room. The two players took plenty of time to answer every question from the inquisitive audience – whether it was about their own careers or their first impressions of the new head coach. Finally, there was even time left to sign autographs for the young fans.
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