
The New York Times’ Rory Smith pointed out that “Leverkusen has illuminated the European season like no other team in winning its first German championship, after 120 years of trying. And it has also overtaken Benfica as the owner of the longest unbeaten run in European soccer since World War I."
Top U.S. sports outlet The Athletic wrote "for 54 games, Bayer 04 held the world’s attention... aside from the flowing football, the growth of Xabi Alonso, the flagging careers coming back to life (Granit Xhaka, Jonas Hofmann, Alex Grimaldo) and new stars being born (Florian Wirtz, Jeremie Frimpong, Victor Boniface), it all just looked so much fun!"
World's leading business paper from the UK, Financial Times, wrote that Bayer Leverkusen's impressive performance this season will be "hailed as a chance to boost Bundesliga’s global appeal" while its U.S. counterpart the Wall Street Journal labeled Leverkusen "the team that forgot how to lose" with a headline last week as it pointed to Bayer 04's historic 51-match unbeaten streak.
The Guardian wrote that there is likely more to come: "The double is just the start of the journey for evolving Bayer Leverkusen." Continued writer Andy Brassell: "Alonso’s side have been a juggernaut, trampling all in their way and, on the occasions they have found themselves behind, eventually reeling in their opponents with increasing inevitability. They have transformed Germany’s and the continent’s expectations of them, and their expectations of themselves."
So continued many other top sports dailies across Europe. "Xabi Alonso's Leverkusen completes the double in a spectacular season," wrote Spain's leading sports journal Marca, while France's L'Equipe wrote that "Bayer Leverkusen put an exclamation point on its historic season by capturing the double."
"Thanks to a fireball from Xhaka in the 17th minute, Xabi Alonso's men made up for the defeat in the Europa League final and ended the season with the double," said Corriere dello Sport in Italy.
CBS Sports (USA) wrote "the first German double winners to go through an entire domestic campaign without defeat. That there was no Europa League title to go with it should barely dull the triumph for a club that has so often borne witness to the glory of others."
Said ESPN soccer insider Alejandro Moreno after the season concluded: "now Bayer 04 Leverkusen have become the talk of the town, the talk of the league, the talk of Europe! They are attracting the attention from everywhere."

Former Werkself star Michael Ballack, who won the German Footballer of the Year award in 2002 while playing in Leverkusen, celebrates his 50th birthday on Saturday. Bayer 04 sends him its best wishes!
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Attention Werkself fans: In addition to tickets for the floodlit home match against Werder Bremen, tickets are now also available for the Bayer 04 women’s team’s two subsequent fixtures against Eintracht Frankfurt and Hamburger SV at the Ulrich Haberland Stadium. Both matches in the Google Pixel Women’s Bundesliga will take place at family-friendly kick-off times on Saturday afternoons. Here is the latest information on matchday ticket sales.
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Guéla Doué’s first 30 minutes in a Bayer 04 shirt during the draw away at Augsburg have definitely made the summer signing eager for more. The 23-year-old may have had to bide his time following his move from Strasbourg due to a muscular injury, but he’s been able to get a good taste of the BayArena atmosphere while watching from the stands in the home wins over Celje and RB Leipzig, as the Ivory Coast international explained in a chat with media representatives. “The fans’ enthusiasm and passion are incredible,” said Doué, looking forward to what lies ahead. The defender also spoke about his plans for a comeback, his teammates and his younger brother Désiré.
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Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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