The focal point here is a design of overlapping crosses, which form an abstract interpretation of the iconic Bayer Cross and convey the long history of the club and city with a modern look.
"The design of the jersey combines the 120-year plus history with a modern, bold design that represents the city today," said Kenny McCallum, Senior Director of New Balance Football Product. "From the powerful shade of blue to the striking print, this jersey represents a symbol of innovation and pride for everybody associated with the club."
"Our new third kit in blue and cyan is an expressive, modern jersey that reflects Bayer 04 in a stylish way. This jersey is more than an item of clothing – with the cross design it's an expression of our identity in an inspirational city of colour," said Marcus Breglec, Chief Marketing and Innovation Officer at Bayer 04.
The jersey is made of 100% recycled polyester. The Bayer 04 logo stands out on the left side of the chest and the logo of New Balance is on the right. Werkself is written on the collar. The left sleeve features the logo of the Werkself sleeve partner Niedax Group and the main sponsor BarmeniaGothaer is represented on the chest.
Like all New Balance jerseys, the third jersey has NB Dry Technology, the advanced material that wicks moisture away and breathable mesh inserts providing comfort, fit and function at a top level.
The new jersey is available in children's sizes (JS – JXL) for €69.90 and in adult sizes (S – 5XL) for €94.90. There is also the elite version, which is identical to the player edition to be worn by the Werkself in the 2025/26 season, at the price of €139.90 (sizes S – 3XL). The third kit is available now from the Bayer 04 Fanwelt and from the Bayer 04 online shop.
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About New Balance Football:
New Balance Football follows an original approach in the development and design of their products and focuses on the special requirements of the player and the game. This is reflected in the quality of the sponsorship contracts concluded by the company including with top European clubs like Porto, OSC Lille, Atalanta and Bayer 04 Leverkusen plus a number of top stars playing at the highest level. Further information on New Balance Football can be found at www.newbalance.com/football. New Balance Football is on Facebook, Twitter and Instagram.
About New Balance:
New Balance, based in Boston, Massachusetts, has set itself the following aim: Independent since 1906, the company empowers people throughout the world through sport and craftsmanship. New Balance has 10,000 employees worldwide and in 2024 achieved a global turnover of 7.8 billion US dollars. Further information on New Balance can be found at www.newbalance.com; the latest press information can be found at http://newbalance.newsmarket.com.
Werkself TV shows highlights of the 2-0 win at Olympiacos in the first leg of the play-offs of the UEFA Champions League 2025/26 league...
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The Werkself beat Olympiacos 2-0 in the 2025/26 UEFA Champions League play-off first leg to claim a crucial victory in the Greek capital. After a focused first-half display with a number of presentable chances, Patrik Schick crowned a textbook counter to hand the Werkself the lead on the hour (60’). The Czech rounded off his brace when he headed in from a corner just 144 seconds later. Bayer 04 maintained their lead with aplomb to achieve a good position for the return leg in Leverkusen.
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Bayer 04 and Olympiacos had only met twice before the current UEFA Champions campaign. After the encounter on Matchday 7 of this season’s league phase, the Werkself travel to face the Greek side for the second time in just four weeks for the knockout play-off first leg. The Black and Reds were dominant for large spells in mid-January but lost 2-0 after missing a number of presentable chances. The Werkself aim to do better on Wednesday night to “seize the chance for revenge,” as managing director sport Simon Rolfes put it. Here’s all you need to know ahead of the game in our matchday news.
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A bitter end to the fifth showdown of the 2025/26 VBL Club Championship as the #B04eSports team failed to take any points in the three remaining matches of the preliminary online round of the fifth and final showdown, missing out on the offline round. They can no longer take points in the overall table. Bayer 04 slipped out on the top eight, so direct participation in the final event for the German Club Championship is no longer possible, with Bayer 04 having to contest the play-offs.
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