The focal point here is a design of overlapping crosses, which form an abstract interpretation of the iconic Bayer Cross and convey the long history of the club and city with a modern look.
"The design of the jersey combines the 120-year plus history with a modern, bold design that represents the city today," said Kenny McCallum, Senior Director of New Balance Football Product. "From the powerful shade of blue to the striking print, this jersey represents a symbol of innovation and pride for everybody associated with the club."
"Our new third kit in blue and cyan is an expressive, modern jersey that reflects Bayer 04 in a stylish way. This jersey is more than an item of clothing – with the cross design it's an expression of our identity in an inspirational city of colour," said Marcus Breglec, Chief Marketing and Innovation Officer at Bayer 04.
The jersey is made of 100% recycled polyester. The Bayer 04 logo stands out on the left side of the chest and the logo of New Balance is on the right. Werkself is written on the collar. The left sleeve features the logo of the Werkself sleeve partner Niedax Group and the main sponsor BarmeniaGothaer is represented on the chest.
Like all New Balance jerseys, the third jersey has NB Dry Technology, the advanced material that wicks moisture away and breathable mesh inserts providing comfort, fit and function at a top level.
The new jersey is available in children's sizes (JS – JXL) for €69.90 and in adult sizes (S – 5XL) for €94.90. There is also the elite version, which is identical to the player edition to be worn by the Werkself in the 2025/26 season, at the price of €139.90 (sizes S – 3XL). The third kit is available now from the Bayer 04 Fanwelt and from the Bayer 04 online shop.
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About New Balance Football:
New Balance Football follows an original approach in the development and design of their products and focuses on the special requirements of the player and the game. This is reflected in the quality of the sponsorship contracts concluded by the company including with top European clubs like Porto, OSC Lille, Atalanta and Bayer 04 Leverkusen plus a number of top stars playing at the highest level. Further information on New Balance Football can be found at www.newbalance.com/football. New Balance Football is on Facebook, Twitter and Instagram.
About New Balance:
New Balance, based in Boston, Massachusetts, has set itself the following aim: Independent since 1906, the company empowers people throughout the world through sport and craftsmanship. New Balance has 10,000 employees worldwide and in 2024 achieved a global turnover of 7.8 billion US dollars. Further information on New Balance can be found at www.newbalance.com; the latest press information can be found at http://newbalance.newsmarket.com.
Werkself-TV shows the highlights of the Bayer 04 women's 4-0 win at SGS Essen on the 24th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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In the previous game against RB Leipzig in December last year, the Werkself turned came from behind to win 3-1 and further improved Leverkusen's already strong record against the Red Bulls. Montrell Culbreath stood out with his first goal on his debut for the Black and Reds. While the 18-year-old would certainly like to score a second goal against Leipzig on Saturday night, the attack-minded visitors come to the BayArena in confident mood after five Bundesliga victories in a row. The Nordkurve12 supporters group knows the Werkself will therefore once again be reliant on the vociferous support of the fans, and has once again called for the ‘Finally Red’ campaign in the run-in. Today’s matchday news.
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Video games manufacturer Electronic Arts (EA), together with the German Football League (DFL), announced the top male and female selections for the 2025/26 Bundesliga season this week. Bayer 04 striker Vanessa Fudalla is in the starting eleven of the women's "Team of the Season". Alejandro Grimaldo and Aleix Garcia have been selected as bench players in the men's team.
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After matchday 31 and the 2-1 derby win in Cologne, one thing is certain: Bayer 04 will at least compete in the UEFA Europa League in the coming 2026/27 campaign. But the Werkself want more. Looking at the race for Champions League qualification and the remaining three league fixtures, including against direct rivals, bayer04.de outlines the possible scenarios in the season run-in.
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This special event showed once again how strong Bayer 04 are as a team: As part of ‘BarmeniaGothaer gives joy’, the Werkself players Edmond Tapsoba, Ibrahim Maza and Christian Kofane supported the sale of individually designed T-shirts for a good cause at the Fanwelt on Thursday. Several hundred fans came to take part in the charity campaign. Leverkusen's main sponsor BarmeniaGothaer donated the proceeds to the Fondation Edmond Tapsoba, which helps people in Tapsoba's home country of Burkina Faso in their challenging everyday lives.
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