The focal point here is a design of overlapping crosses, which form an abstract interpretation of the iconic Bayer Cross and convey the long history of the club and city with a modern look.
"The design of the jersey combines the 120-year plus history with a modern, bold design that represents the city today," said Kenny McCallum, Senior Director of New Balance Football Product. "From the powerful shade of blue to the striking print, this jersey represents a symbol of innovation and pride for everybody associated with the club."
"Our new third kit in blue and cyan is an expressive, modern jersey that reflects Bayer 04 in a stylish way. This jersey is more than an item of clothing – with the cross design it's an expression of our identity in an inspirational city of colour," said Marcus Breglec, Chief Marketing and Innovation Officer at Bayer 04.
The jersey is made of 100% recycled polyester. The Bayer 04 logo stands out on the left side of the chest and the logo of New Balance is on the right. Werkself is written on the collar. The left sleeve features the logo of the Werkself sleeve partner Niedax Group and the main sponsor BarmeniaGothaer is represented on the chest.
Like all New Balance jerseys, the third jersey has NB Dry Technology, the advanced material that wicks moisture away and breathable mesh inserts providing comfort, fit and function at a top level.
The new jersey is available in children's sizes (JS – JXL) for €69.90 and in adult sizes (S – 5XL) for €94.90. There is also the elite version, which is identical to the player edition to be worn by the Werkself in the 2025/26 season, at the price of €139.90 (sizes S – 3XL). The third kit is available now from the Bayer 04 Fanwelt and from the Bayer 04 online shop.
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About New Balance Football:
New Balance Football follows an original approach in the development and design of their products and focuses on the special requirements of the player and the game. This is reflected in the quality of the sponsorship contracts concluded by the company including with top European clubs like Porto, OSC Lille, Atalanta and Bayer 04 Leverkusen plus a number of top stars playing at the highest level. Further information on New Balance Football can be found at www.newbalance.com/football. New Balance Football is on Facebook, Twitter and Instagram.
About New Balance:
New Balance, based in Boston, Massachusetts, has set itself the following aim: Independent since 1906, the company empowers people throughout the world through sport and craftsmanship. New Balance has 10,000 employees worldwide and in 2024 achieved a global turnover of 7.8 billion US dollars. Further information on New Balance can be found at www.newbalance.com; the latest press information can be found at http://newbalance.newsmarket.com.
The Bayer 04 women’s team secured a win in the friendly during the international break. Without a total of eight international players, coach Roberto Pätzold’s team defeated Bundesliga 2 side Borussia Mönchengladbach 3–1 at the Kurtekotten Training Centre, thanks to goals from Lobke Loonen (1’, penalty), Caroline Kehrer (41') and Valentina Mädl (66').
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Exciting experiences and exclusive insights into the Werkself and the BayArena awaited the young footballers from the BA04 Football Academy Guangzhou in China during their visit to the Rhineland this week. As well as taking part in a joint training session with the Bayer 04 Football Academy, the youngsters marvelled at the Bundesliga club’s stadium during a guided tour. The highlight of the visit was a private press conference with former Bayer 04 striker Stefan Kießling, during which he shared tips from his own career with the young players. On Saturday afternoon, 10 October, the group will round off their visit by supporting the Werkself in the away match in Mainz.
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During the first international break of the 2026/27 season, set to last just under three weeks, nine Bayer 04 first-team players are in action with their respective national teams. Read on for updates on matches featuring Werkself players…
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Fun, games and promising talent: At the fourth Bayer 04 Junior Girls’ Talent Day at the Kurtekotten training centre, 90 football-mad girls had the chance to put themselves forward for the Werkself youth teams. During a 90-minute training session, children born between 2011 and 2019 had the chance to demonstrate their skills.
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