The focal point here is a design of overlapping crosses, which form an abstract interpretation of the iconic Bayer Cross and convey the long history of the club and city with a modern look.
"The design of the jersey combines the 120-year plus history with a modern, bold design that represents the city today," said Kenny McCallum, Senior Director of New Balance Football Product. "From the powerful shade of blue to the striking print, this jersey represents a symbol of innovation and pride for everybody associated with the club."
"Our new third kit in blue and cyan is an expressive, modern jersey that reflects Bayer 04 in a stylish way. This jersey is more than an item of clothing – with the cross design it's an expression of our identity in an inspirational city of colour," said Marcus Breglec, Chief Marketing and Innovation Officer at Bayer 04.
The jersey is made of 100% recycled polyester. The Bayer 04 logo stands out on the left side of the chest and the logo of New Balance is on the right. Werkself is written on the collar. The left sleeve features the logo of the Werkself sleeve partner Niedax Group and the main sponsor BarmeniaGothaer is represented on the chest.
Like all New Balance jerseys, the third jersey has NB Dry Technology, the advanced material that wicks moisture away and breathable mesh inserts providing comfort, fit and function at a top level.
The new jersey is available in children's sizes (JS – JXL) for €69.90 and in adult sizes (S – 5XL) for €94.90. There is also the elite version, which is identical to the player edition to be worn by the Werkself in the 2025/26 season, at the price of €139.90 (sizes S – 3XL). The third kit is available now from the Bayer 04 Fanwelt and from the Bayer 04 online shop.
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About New Balance Football:
New Balance Football follows an original approach in the development and design of their products and focuses on the special requirements of the player and the game. This is reflected in the quality of the sponsorship contracts concluded by the company including with top European clubs like Porto, OSC Lille, Atalanta and Bayer 04 Leverkusen plus a number of top stars playing at the highest level. Further information on New Balance Football can be found at www.newbalance.com/football. New Balance Football is on Facebook, Twitter and Instagram.
About New Balance:
New Balance, based in Boston, Massachusetts, has set itself the following aim: Independent since 1906, the company empowers people throughout the world through sport and craftsmanship. New Balance has 10,000 employees worldwide and in 2024 achieved a global turnover of 7.8 billion US dollars. Further information on New Balance can be found at www.newbalance.com; the latest press information can be found at http://newbalance.newsmarket.com.
After eight years, Ida Daedelow is set to leave Bayer 04 Leverkusen. The 18-year-old, whose original contract was due to run to 2027, is joining second-division side VfL Bochum.
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As with the other youth teams (U16 to U19), Bayer 04 are also relying on familiar faces—some in new roles—and fresh impetus from the coaching staff for the 2026/27 season in the younger age groups. An overview of the U11 to U15 teams.
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After eight years in the youth set-up at Bayer 04 Leverkusen, Benjamin Adam is leaving the club. The 35-year-old, who most recently coached the Leverkusen U17s, will take charge of the Hansa Rostock U19 team next season.
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As well as internal changes and familiar faces, Bayer 04 are also looking to bring fresh impetus to the coaching staff of the senior youth squads for the 2026/27 campaign. Here is an overview of the U19, U17 and U16 teams.
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