The focal point here is a design of overlapping crosses, which form an abstract interpretation of the iconic Bayer Cross and convey the long history of the club and city with a modern look.
"The design of the jersey combines the 120-year plus history with a modern, bold design that represents the city today," said Kenny McCallum, Senior Director of New Balance Football Product. "From the powerful shade of blue to the striking print, this jersey represents a symbol of innovation and pride for everybody associated with the club."
"Our new third kit in blue and cyan is an expressive, modern jersey that reflects Bayer 04 in a stylish way. This jersey is more than an item of clothing – with the cross design it's an expression of our identity in an inspirational city of colour," said Marcus Breglec, Chief Marketing and Innovation Officer at Bayer 04.
The jersey is made of 100% recycled polyester. The Bayer 04 logo stands out on the left side of the chest and the logo of New Balance is on the right. Werkself is written on the collar. The left sleeve features the logo of the Werkself sleeve partner Niedax Group and the main sponsor BarmeniaGothaer is represented on the chest.
Like all New Balance jerseys, the third jersey has NB Dry Technology, the advanced material that wicks moisture away and breathable mesh inserts providing comfort, fit and function at a top level.
The new jersey is available in children's sizes (JS – JXL) for €69.90 and in adult sizes (S – 5XL) for €94.90. There is also the elite version, which is identical to the player edition to be worn by the Werkself in the 2025/26 season, at the price of €139.90 (sizes S – 3XL). The third kit is available now from the Bayer 04 Fanwelt and from the Bayer 04 online shop.
Yes, I'd like to see videos dispalyed.
About New Balance Football:
New Balance Football follows an original approach in the development and design of their products and focuses on the special requirements of the player and the game. This is reflected in the quality of the sponsorship contracts concluded by the company including with top European clubs like Porto, OSC Lille, Atalanta and Bayer 04 Leverkusen plus a number of top stars playing at the highest level. Further information on New Balance Football can be found at www.newbalance.com/football. New Balance Football is on Facebook, Twitter and Instagram.
About New Balance:
New Balance, based in Boston, Massachusetts, has set itself the following aim: Independent since 1906, the company empowers people throughout the world through sport and craftsmanship. New Balance has 10,000 employees worldwide and in 2024 achieved a global turnover of 7.8 billion US dollars. Further information on New Balance can be found at www.newbalance.com; the latest press information can be found at http://newbalance.newsmarket.com.
Bayer 04 will have to manage without defender Guéla Doué for the time being. The Ivory Coast international sustained a muscle injury to his right calf during the final Werkself training session yesterday ahead of the Europa League clash with Slovenian champions NK Celje.
Show more
For the first time since reaching the final against AS Roma (2–2, first leg 2–0) in May 2024, Bayer 04 are playing another home match in the UEFA Europa League – and they will be wearing their new European kit. On Wednesday 16 September (kick-off: 21:00 CEST), the BayArena will welcome Slovenian champions NK Celje, who appointed a new coach this week following a mixed start to the season. Under the slogan “40 Years Across Europe. Still Creating History.”, the Black and Reds now aim to add the next chapter to their European history, which has seen so much success in recent years. Bayer 04 fans can follow the match on free-to-air TV on RTL, as well as on Sky and Werkself Radio. The matchday news.
Show more
European football returns to the BayArena: Bayer 04 host Slovenian champions NK Celje on matchday 1 in the group stage of the 2026/27 UEFA Europa League. Ahead of the match on Wednesday 16 September (kick-off: 21:00 CEST), head coach Carles Martínez and midfielder Aleix Garcia spoke at the pre-match press conference. The focus was primarily on the great anticipation surrounding the competition and the clear objectives for it – and, given the circumstances, on a last-minute change to the opposition line-up.
Show more
The champions of Slovenia NK Celje are in a European competition for the fourth time in their history. This Wednesday, 16 September (kick-off: 21:00 CEST), the side lead by head coach Vitor Campelos visit the BayArena for matchday 1 in the group stage in the UEFA Europa League. Celje’s last match at the weekend did not go to plan. The lowdown on our next opponents.
Show more
Construction work continues on the ‘Haus der Talente’ on Kurtekottenweg in Leverkusen, where 36 young elite athletes will find a new home from next summer. The building team from Temmink Bau, led by Thomas Wellers, are hard at work. Over the past few days, excavators, wheeled loaders and rollers have removed 2,500 cubic metres of soil to excavate the basement.
Show more
