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29.07.2026Bayer 04

2026 Season launch: The programme of events

The Werkself are finally back. On Saturday 8 August, Bayer 04 kick off the 2026/27 campaign with their opening match. But there’s far more than just a double-header in store for Werkself supporters. True to the motto ‘One day. Two teams. One club’, the BayArena and the Ulrich Haberland Stadium will be transformed into a world of excitement.
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What makes the season launch special are the games for the Bayer 04 Women’s team against Feyenoord (kick-off: 13:15 CEST, Ulrich Haberland Stadium) and the men’s team against Sevilla (kick-off: 15:30 CEST, BayArena) – and Bayer 04 fans can watch both matches with just one ticket. More than 17,000 fans have already secured their places for this joint season opener.

GET YOUR TICKETS HERE

Alongside the two friendlies, there are plenty of activities on offer, inviting fans to experience the club in a whole host of different ways. The programme gets underway around the BayArena even before the first ball is kicked: the gates on the west side of the BayArena open at 11:30 CEST. The Legends’ Brunch, the stamp hunt with the Werkself Pass and the exhibition match featuring the Inclusion Werkself will kick off the day.

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Legends Brunch with Bellarabi and Co. kicks off the day

At the Legends’ Brunch, former Bayer 04 players and the managing director sport Simon Rolfes will welcome guests to the Bayer 04 beer garden. Among those attending will be Karim Bellarabi, Paulo Sergio, Falko Götz and Rüdiger Vollborn – representing many other familiar faces from the club’s history. As a Bayer 04 partner, the Merzenich Bakery is supporting the brunch by providing free fresh bread rolls.

Go on a hunt with the Werkself Pass

At the same time, the area around the BayArena is transformed into a world of varied experiences for the whole family. If you want to discover as much as possible and stand a chance of winning a prize – including a match-worn shirt or Stammtisch tickets (VIP-Light) – you should grab your Werkself Pass (further information HERE). Modelled on a passport, it takes Bayer 04 fans on a stamp hunt and a voyage of discovery across the entire event site.

From noon the focus is on football

At 13:00 CET, the Bayer 04 Women’s team will be officially presented at the Ulrich Haberland Stadium, together with Fernando Carro, the Bayer 04 CEO. The friendly against Feyenoord will kick off at 13:15 CEST.

The BayArena will open in full from 1.30 pm. The Werkself are due to arrive at the stadium at around 14:00 CEST. During half-time of the Bayer 04 Women’s friendly, the team will then, as a one-off, enter the BayArena via the Ulrich Haberland Stadium – a gesture intended to highlight the shared nature of the season launch for both teams.

All the Werkself players will be officially presented at 15:20. The second friendly of the day against Sevilla kicks off at 15:30 CEST.

After the match: Decentralised fan experiences

Shortly after the final whistle, stadium announcer Pitti Dahl welcomed a number of players, as well as head coach Carles Martínez for a brief chat in front of Stand F1.

Next up: out of the changing rooms and into the action. Players will mingle with the fans simultaneously at a total of eight different experience zones:

 

  • F1 – Q&A session: More players will share exciting insights into their current pre-season preparations, answering questions from fans in the audience and look ahead to the coming season together.
  • ⚽ UHS – One-on-one: Whether it’s hitting the crossbar, keeping the ball in the air or football bowling – this is where skill comes into play. Together with the Bayer 04 players, fans can put their skills to the test and compete in various challenges. (Exclusively for members; further information is available HERE.)
  • 🌭 Piazza to the west of the BayArena – For a sausage: swapping football boots for barbecue tongs: some of the players help to serve food and drink and take time to chat with the fans.
  • 🎯 BarmeniaGothaer – A different take on noughts and crosses: you’ll need a steady aim at the LED goal wall. Beat the players at noughts and crosses to bag some small prizes.
  • 🖼️Fan Box – Creating something to last for ever together: Together with the players, fans will design a large cross, which will then be permanently displayed on the Fan Box.
  • 👕 Fanwelt – Up close and personal: Everyone pitches in at the Fanwelt. Whether it’s shirt printing, staffing the till or taking part in mini eSports challenges, fans get to experience the players in a whole new light. Thanks to Bayer 04 partner Niedax, there is also a special promotion waiting for stadium visitors to the Fanwelt.
  • 🎬 1904 Lounge – An emotional journey: The documentary *Fierté Burkinabè* follows Edmond Tapsoba  on his personal journey and offers moving insights into his story. (exclusive to VIP guests)
  • 🎙️ Schwadbud – Panel Q&A: At this exclusive members’ event, Simon Rolfes and Thomas Eichin will answer members’ questions and share insights into current topics relating to the Bayer 04 women’s and men’s teams. (Exclusively for members; more information is available HERE.)

From the first encounters at the Legends’ Brunch right through to the meet-and-greet with the professionals after the final whistle, the season opener is all about kicking off the season together. So if you’d like to experience the Werkself and the Bayer 04 women’s team up close, you can still secure tickets now:

GET YOUR TICKETS HERE

Further information on the day’s programme, activity areas and the timetable can be found HERE

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