
Wolfgang Holzhäuser, Bayer 04 CEO from 1998 to 2013, looks at the phase when Rudi Völler took over the role as sporting director after four years working for the DFB that saw him take Germany to the 2002 World Cup final as head coach:
"Our almost ten-year association began in 2004. Reiner Calmund left in the spring of that year – and it was clear to me: Rudi Völler would be the sporting director with the charisma and the right pedigree to suit Bayer 04 down to the ground.
When I watched his last match as the national coach against the Czech Republic at the 2004 European Championships from the stands it was clear to me: If Rudi Völler really gives up as national coach then we have to get him back to Leverkusen. I was convinced we definitely needed a sporting director of the classic mould. We reached agreement and Rudi came back to us after a four-year break as the national coach.

That was possibly my best signing. Rudi gave us an unmistakable identity on the sporting front. He initiated and shaped a lot of transfers – and was also happy to get involved in negotiations if the other side needed convincing. Rudi is incredibly empathetic and is very good at understanding the feelings of other people and reacting accordingly. And whenever he had a go at referees or others in his impulsive way then he was usually sorry for that half an hour later. He apologised as he also always looks for harmony.
I've rarely met anybody who is as friendly as Rudi Völler We rarely disagreed with each other; and if that did happen then we always found a joint solution. Being loyal is one of his great strengths. Rudi also accepted responsibility for decisions, which he wasn't completely convinced about. We also never needed a note on the files about things we discussed. He always stuck to his word even if there was resistance from other quarters.
And of course: Rudi is simply a perfect master of the art of representation. His personal presence and the affection he shows to all other people whether that's the Federal Chancellor or a cleaner will make him a wonderful ambassador for Bayer 04."
#DankeRudi – Part III: Ballack: ‘Rudi knew exactly what made players tick’
#DankeRudi – Part II: Calmund: "Where would Bayer 04 be without Rudi Völler?”
#DankeRudi – Part I: Hermann: "A slick operator full of ambition"

Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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Video games developer Electronic Arts (EA), in collaboration with the Bundesliga, has announced the six nominees for the Bundesliga ‘Player of the Month’ award for September – Bayer 04’s Miguel Gutiérrez has made it into this select group after just four Bundesliga matches. Fans of the Black and Reds can vote from now until Sunday 27 September (23:59 CEST).
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Calling Bayer 04 fans: The 2026/27 campaign will really pick up pace after the international break – and if you want to get your hands on a very special Black and Red souvenir in time, now is your chance. Jerseys signed by Werkself players such as Patrik Schick and Edmond Tapsoba are now available via the web shop. It’s worth being quick, as the offer is valid only whilst stocks last.
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