
For the ‘Memory box’ project, volunteer fans of Bayer 04, trained in the area of dementia, regularly visits care homes and aged persons homes to meet with the people affected. The aim of the campaign is bring back special memories to give the person affected some quality of life.
The volunteers always take the so-called ‘memory box’ with them, which is filled with countless items from the history of the Werkself including boots, shirts, pictures and music. There are currently nine volunteers from the Black and Reds Silberlöwen club working on the project.
As a concrete example, the memory items are taken once a month to care homes. The different objects are inspected by a group of three to six people in turn. That usually creates free and dynamic conversation within the group. The participants suffering from dementia experience a good feeling through the memories and it gives them some autonomy again.
Future plans include adding a tablet to the memory box to be able to improve access to the memories of historic football pictures and football songs.
The #morethanfootball Action Weeks started on Monday 21 March and run to today 14 April. The aim is to highlight how football clubs can live up to their social commitment through a range of activities. The global project initiated by the European Football for Development Network offers participating clubs and organisations the opportunity through a range of theme days to inform their supporters and fans of their own activities in the area of community and social responsibility both on and off the pitch and thereby increase awareness of the role of football within society.
The Werkself took part in the campaign last year. Bayer 04 have again presented a range of activities on the different theme days over the past three weeks. In addition to today’s Mental Health day, that includes the issues of accessibility, social inclusion, awareness, sustainability and climate protection, peace and development, health and gender equality.
The Werkself and the Bayer 04 Women’s team have also draw attention to the Action Weeks in their recent home games. In addition, the campaign is being supported this year by the Werkself player Robert Andrich and Juliane Wirtz of the Bayer 04 Women's team in their roles as ambassadors.
Robert Andrich: "Football is more than just 90 minutes. I've been impressed by the many projects already running here at Bayer 04 on a wide range of themes – whether that's diversity, sustainability or inclusion. For me that's an essential element these days. As a football club you have the chance to use your charisma for important community and social issues. It's about responsibility and active tolerance – on and off the pitch. That's what we stand for."
Juliane Wirtz: "We all began playing football for the same reasons – for fun and love of the game and we are all the same in that respect. Therefore I think it's important that I as an individual and also the club not only stand up for diversity in football during the weeks of action but also for 365 days a year. I'm happy that campaigns like this provide a suitable stage for socially relevant subjects."
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Former Werkself star Michael Ballack, who won the German Footballer of the Year award in 2002 while playing in Leverkusen, celebrates his 50th birthday on Saturday. Bayer 04 sends him its best wishes!
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Attention Werkself fans: In addition to tickets for the floodlit home match against Werder Bremen, tickets are now also available for the Bayer 04 women’s team’s two subsequent fixtures against Eintracht Frankfurt and Hamburger SV at the Ulrich Haberland Stadium. Both matches in the Google Pixel Women’s Bundesliga will take place at family-friendly kick-off times on Saturday afternoons. Here is the latest information on matchday ticket sales.
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Guéla Doué’s first 30 minutes in a Bayer 04 shirt during the draw away at Augsburg have definitely made the summer signing eager for more. The 23-year-old may have had to bide his time following his move from Strasbourg due to a muscular injury, but he’s been able to get a good taste of the BayArena atmosphere while watching from the stands in the home wins over Celje and RB Leipzig, as the Ivory Coast international explained in a chat with media representatives. “The fans’ enthusiasm and passion are incredible,” said Doué, looking forward to what lies ahead. The defender also spoke about his plans for a comeback, his teammates and his younger brother Désiré.
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Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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