The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
There won’t just be plenty of excitement on the pitch as Bayer 04 host Borussia Dortmund at the BayArena at 18:30 CET on Saturday. Outside the stadium there will be collection points for food donations to the Leverkusen Foodbank, which will also benefit from the profits of a jersey raffle in the Fanwelt afterwards. There will also be a minute’s silence before kick-off following the passing of long-time Werkself player Dieter Herzog, before two fan clubs are honoured for their decades-long support at half-time and fans receive a talk about Orange Day, the International Day for the Elimination of Violence against Women. Here’s all you need to know ahead of the game in our matchday news.
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Bayer 04 go into the first of two successive clashes with Borussia Dortmund boosted by their Champions League win at Manchester City. Ahead of the Bundesliga top match on Saturday, 29 November (kick-off: 18:30 CET), coach Kasper Hjulmand spoke about the tight schedule, BVB's strengths and returning squad members.
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Borussia Dortmund are doing very well in terms of points and results in the Bundesliga, the DFB Pokal and the UEFA Champions League. BVB have only suffered two defeats to date this term. Now coach Niko Kovac's team are away to the Werkself on Saturday night, 29 November (kick-off: 18:30 CET) in the top match on Bundesliga matchday 12. The two teams meet again three days later in the DFB Pokal Round of 16 tie in Dortmund. Two very competitive encounters are on the cards. The lowdown on our next opponents.
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The Bayer 04 Women clcoked up a 3-2 win in a friendly against Twente Enschede on Thursday afternoon in the last international break of 2025. In drizzle, Lilla Turanyi (16’), Kristin Kögel (65’) and Paulina Bartz (69’) scored the goals for the Werkself against the Dutch Eredivisie Vrouwen leaders, who are still unbeaten in the league.
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