The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
Bayer 04 are through to the second round of the DFB Pokal after a 4-0 win at Sonnenhof Großaspach on Friday night. The game was paused after only 18 minutes due to a storm over the ground. After a lengthy delay, play resumed and Patrik Schick opened the scoring. Arthur, Christian Kofane and Alejandro Grimaldo made things more comfortable in the second half, as the fourth-tier side had two players sent off.
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There were no goals across 115 minutes of football between Bayer 04 Women and PSV Eindhoven in Friday’s friendly. Roberto Pätzold’s team played two 45-minute periods before an extra 25 minutes two days prior to heading to Rieden for their training camp. Their Dutch opponents were preparing for their UEFA Women’s Champions League qualifier in 12 days.
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The first round of the DFB Pokal takes Bayer 04 to Sonnenhof Großaspach on Friday. The amateur club have just gained promotion to the fourth-tier Regionalliga Südwest and kicked off their campaign with two impressive wins. Here’s all you need to know as Erik ten Hag makes his competitive bow as Werkself boss at the WIRmachenDRUCK Arena (kick-off: 6pm CEST).
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After two months preparing for the new season, the Werkself play the first game of the 2025/26 campaign on Friday, 15 August (kick-off: 18:00 CEST) away to SG Sonnenhof Großaspach in the first round of the DFB Pokal. Ahead of the tie against the team newly promoted to the Regional League South West, head coach Erik ten Hag talked about his approach to the knockout game and his soft spot for cup competitions.
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Bayer 04 Leverkusen has a new Premium Partner in its ranks in Düsseldorf company LumenHaus GmbH. The leading provider of networked home energy solutions has initially agreed a one-year partnership with the Bundesliga runners-up to the end of the 2025/26 season.
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