The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
Werkself-TV shows the highlights of the Bayer 04 women's 1-0 win against FC Carl Zeiss Jena on the 21th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Three goals weren’t enough for the Werkself to beat FC Heidenheim on Saturday. The 3-3 stalemate was Bayer 04’s third Bundesliga draw in a row. After a commanding first half and a two-goal lead, “we didn’t get back into our game,” summarised Mark Flekken, who featured between the sticks for the first time in two months. Patrik Schick once again proved his nose for goal, bagging a brace. He is now the third-most prolific Bundesliga scorer in the club’s history. Despite the squandered points, head coach Kasper Hjulmand remains confident ahead of the final spurt of the season: “We’re ready to overcome this situation.” The Werkself review.
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Werkself TV shows the highlights of Bayer 04's 3-3 draw at FC Heidenheim on Matchday 27 of the 2025/26 Bundesliga season...
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Bayer 04 were held to a 3-3 draw away at Heidenheim despite twice taking the lead on Bundesliga Matchday 27. Malik Tillman and Patrik Schick had given the Werkself a 2-0 advantage in the first half, but Hennes Behrens and a Marvin Pieringer penalty brought the hosts level after the restart. Schick restored the lead not long after. However, Pieringer also struck again in the closing minutes to restrict Leverkusen to just a point away at the Bundesliga’s bottom side.
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Bayer 04 have fond memories of their encounters with Heidenheim, including a resounding 6-0 win in the reverse fixture. Kasper Hjulmand’s side would very much like to produce a similarly clinical display as they now head to the Voith-Arena for Matchday 27 on Saturday (15:30 CET). But they come up against a team fighting for their Bundesliga lives at the bottom of the table, 10 points adrift of safety with time running out. Here’s all you need to know ahead of the game in our matchday news.
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