
The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.




That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.

After just two points from their last four games, the situation has become trickier for Borussia Mönchengladbach in the bottom third of the table. Only three points separate the Foals from the relegation play-off spot. Coach Eugen Polanski's team is under pressure ahead of the home game against the Werkself on Saturday, 7 February (kick-off: 18:30 CET). The lowdown on our next opponents.
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Calling all eSports fans: On Saturday, 21 February (from 16:00 CET), the Werkself Wildcard Cup will take place at XPERION Köln (Hansaring 97, 50670 Cologne). Interested EA FC 26 amateur players will have the opportunity to win attractive prizes and a place in the VBL Open Play-offs by WOW. The play-offs are the final preliminary stage of the VBL Grand Final by WOW, the tournament for the German individual championship and, alongside the club championship (VBL CC), the most important sub-competition in the German eSports scene. Read on for information on registration.
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At its first general meeting on 5 February 2026 in Frankfurt am Main, the Frauen Bundesliga FBL e.V. made key decisions regarding the future direction of the Women’s Bundesliga. The meeting was based on the results of the negotiations with the German Football Association (DFB) over the past few weeks.
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Another efficient performance from the Werkself in the 3-0 home win against FC St. Pauli saw them reach the semi-finals of the DFB Pokal for the third time in a row, and it was not the only record set on what was a successful evening. It meant head coach Kasper Hjulmand was delighted to "still be in with the chance of winning something". Like the coach, however, the ambitious Edmond Tapsoba also stated that he wanted to keep "improving" bit by bit: "We'll continue to give our all, no matter who we come up against." The Werkself review of the clash.
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