The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
After the first win of the season against 1. FC Union Berlin (4-0) last weekend, the Werkself are aiming to collect another three points at FC Augsburg on Saturday 12 September (kick-off 15:30 CEST). The hosts, meanwhile, are enjoying their best-ever start to a Bundesliga campaign and go into Matchday 3 top of the table for the first time. The Matchday News.
Show more
The Werkself are away to FC Augsburg on matchday 3 of the 2026/27 Bundesliga season. The game at the WWK Arena against the current – and for the first time – league leaders of the German top flight is on Saturday 12 September at 15:30 CEST. Ahead of the match, head coach Carles Martínez spoke about this week’s training and the team’s approach to the fixture, as they face an opponent brimming with confidence. The Spaniard also addressed a number of squad matters.
Show more
FC Augsburg are top of the table for the first time in their Bundesliga history. After two wins for starters, FCA lead the German top-flight with six points and a goal difference of 7 to 1. This Saturday, 12 September (kick-off: 15:30 CEST), Augsburg are looking to build on their strong start to the season against the Werkself. The lowdown on our next opponents.
Show more
Following the closure of the 2026 summer transfer window, the Bayer 04 men's and women's first teams lined up for a first-ever joint photo at the BayArena. Werkself fans can now download the official photos for free.
Show more
Bayer 04 Women will be without captain Carolin Simon and striker Valentina Mädl over the coming weeks. Both players missed last Friday's 2-1 Bundesliga win at TSG Hoffenheim because of muscle injuries.
Show more
