The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
The United Nations International Day of Persons with Disabilities (IDPD) is celebrated worldwide on 3 December. Together with Bayer AG, Bayer 04 is once again setting an example for diversity and inclusion by lighting up the BayArena in purple in the evening.
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For the second time in four days, Bayer 04 face Borussia Dortmund this Tuesday evening, 2 December (kick-off: 21:00 CET) - this time in the round of 16 of the DFB Pokal, with more than 7,000 fans supporting the Werkself at Signal Iduna Park. After the recent 2-1 defeat to BVB in the league, several cup stats provide hope of revenge for the Black and Reds. There are several reasons why Bayer 04 recommends getting to the round of 16 clash early, in which VAR will be in use, unlike in the previous rounds. Read on for further information on tonight’s game in our matchday news.
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Just three days on from the Bundesliga meeting in Leverkusen, Bayer 04 now visit Borussia Dortmund in the DFB Pokal on Tuesday (21:00 CET). Ahead of the game at the Signal Iduna Park, head coach Kasper Hjulmand spoke about how to approach this second encounter in 72 hours and a number of developments within the squad.
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Werkself TV shows the highlights of Bayer 04's 2-1 loss to Borussia Dortmund on Matchday 12 of the 2025/26 Bundesliga season...
