The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
Werkself TV shows highlights of the 3-0 win against FC Villarreal on matchday 8 in the UEFA Champions League 2025/26 league phase...
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The Champions League journey continues! On the eighth and final matchday of the league phase of the UEFA Champions League 2025/26, Bayer 04 secured their place in the play-offs with a commanding 3-0 win over Villarreal. Malik Tillman put in a mature and combative performance for Leverkusen, scoring a brace (12', 35') to make it 2-0 at the break, while Alejandro Grimaldo (57') and plenty of control of the game did the rest in the second half. The draw for the Werkself's next UCL opponents will take place on Friday 30 January at 12:00 CET.
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The Leverkusen eSports team played the remaining three of the six matches in the online preliminary round of the fourth showdown in the VBL Club Championship 2025/26. RB Leipzig and SC Freiburg were among the teams with the highest goal threat, including two World Cup participants in their ranks. Although the #B04eSports players were defeated in the matches overall, nine points from the first three games last week were enough for Leverkusen to advance to the offline round in Berlin on 2 February.
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A decisive showdown awaits: The Werkself are aiming to progress to the play-off round of the 2025/26 UEFA Champions League with a home win against Villarreal CF on the eighth and final matchday of the league phase. Ahead of the match on Wednesday, 28 January (kick-off: 21:00 CET), coach Kasper Hjulmand spoke about the importance of the game, the possible return of Edmond Tapsoba and a statement from new signing Jonas Omlin in an exclusive interview with Werkself TV. Lucas Vázquez, for his part, spoke about his role on and off the pitch as well as tomorrow’s opponents, who he often faced in Spain with Real Madrid.
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