The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
A simple approach to sport with games, fun and a highlight at the end: Bayer 04 organised a very special training session for 40 participants aged between six and 27 in cooperation with the Football Association of the Middle Rhine (FVM). At the day of action for women and girls with disabilities at the Kurtekotten Performance Centre, many of the participants gained their first experience of football.
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On Saturday, 28 March, the lights will go out again at the BayArena from 20:30 pm to 21:30. As in previous years, Bayer 04 once again take part in the WWF Earth Hour campaign under the motto "We're switching off" as the club wants to set a collective example for more climate and environmental protection together with people, cities and companies around the world.
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Bayer 04 Leverkusen are bringing back Kerim Alajbegovic, who joined Red Bull Salzburg in the summer of 2025. The Bundesliga club activated the buy-back option in the contract with the Bosnia international, who has enjoyed great success at the Austrian top-flight club since the start of the current season. Alajbegovic moved to Salzburg from the Leverkusen U19s last year. The 1.86-metre forward has signed a five-year contract at Leverkusen with a start date of 1 July 2026.
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Less than a year ago, Kerim Alajbegovic moved from the Bayer 04 U19s to Austrian top-flight club FC Red Bull Salzburg. The forward’s development since then has been impressive. In 36 matches, including in the UEFA Europa League, the 18-year-old has scored 14 goals. In the summer, Alajbegovic, now a Bosnia international, will return to Leverkusen - and thus not only achieve the next milestone still early in his career, but also enrich the Werkself squad with his footballing versatility and determination.
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Bayer 04 Leverkusen have extended the contract with forward Nathan Tella ahead of schedule. The versatile 26-year-old, who can be deployed as a right winger, false nine or left winger, has penned a new contract to 30 June 2031. Tella joined the Werkself from Championship club Southampton in 2023. His previous contract ran to the summer of 2028.
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