The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
Bayer 04 are away to Croatian champions Dinamo Zagreb on Matchday 5 of the league phase of the 2026/27 UEFA Europa League. The game kicks off on Thursday 26 November at 18:45 CET at the Maksimir Stadium. All the information on ticket sales.
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It wasn’t just on the pitch that there was cause for celebration around the Werkself’s 2–1 home win against SC Freiburg. Plenty of happy faces could be seen near the dugouts at half-time too. Once again, CEO Fernando Carro, alongside former striker and club ambassador Stefan Kießling, paid tribute to eight supporters’ clubs celebrating up to their 30th anniversary on behalf of Bayer 04.
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It was a match that will live long in the memory of everyone involved: The Bayer 04 U19s celebrated their seventh win in seven matches in the DFB Youth League preliminary round – and yet it was a very special victory indeed: in the 4–3 (1–1) win at VfL Bochum 1848, no fewer than five goals came in the final quarter of an hour. As the 90th minute approached, coach Patrick Greveraars’s side found themselves behind, but then fought back in true ‘Laterkusen’ style.
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Under Carles Martínez, the Werkself have so far proved unbeatable at the BayArena. The Spaniard has led his team to victory in all three of their most recent home matches – and, it's worth noting, without conceding a single goal. On Sunday, 18 October (kick-off: 15:30 CEST / live on DAZN and Werkself Radio), current league leaders SC Freiburg will make the trip to Leverkusen, but will be without their top scorer. What's more, the Werkself have won all three of their previous home matches against the Black Forest club. With a goal, Patrik Schick could not only secure a fourth consecutive victory but also set a memorable record. Meanwhile, on what will be the ‘Health Day' at the BayArena, much of the focus will be on physical wellbeing. Today's matchday news.
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Werkself-TV shows the highlights of Bayer 04 Women's 1-1 draw against Eintracht Frankfurt on Matchday 7 of the 2026/27 Google Pixel Women's Bundesliga.
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