The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
Bayer 04 have ended Artem Stepanov’s loan deal at Nürnberg and agreed a new loan to Utrecht in the Netherlands. The Ukrainian striker did not play as much as hoped for at the Bundesliga 2 club and will now continue his development in the Eredivisie for the rest of 2025/26.
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Following on from the emotional last-minute win at Union Berlin, the Bayer 04 Women now face a promoted team: On Saturday, 31 January (12:00 CET), coach Roberto Pätzold's team welcome FC Nürnberg to the Ulrich Haberland Stadium for their first home game of the new year. In their second season in the Bundesliga, the Franconians have impressed with 16 points from the first 15 games.
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Bayer 04 Leverkusen have extended the contract with Germany U19 international Montrell Culbreath. The attacking midfielder and right winger has penned a deal with the Bundesliga club that runs to 30 June 2030. Culbreath has played for the Werkself as a youth player since 2023. Last December, he scored his first Bundesliga goal for the Leverkusen first team in the Bayer 04 3-1 away win at RB Leipzig.
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The Werkself's 3-0 victory over Villarreal in the UEFA Champions League certainly left many happy faces: Malik Tillman was delighted with his brace, Robert Andrich with the clean sheet and coach Kasper Hjulmand with the "manner" of this significant home win. With an overwhelming superiority and over 75 per cent possession at times, Bayer 04 deserved their place in the UCL play-off round. They will face a familiar foe in February. The Werkself review.
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