The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
Bayer 04 picked up their first three points in the current Champions League campaign on matchday 4 in the league phase with a courageous and determined display in a 1-0 win at Benfica (1:0). "It was a hugely important win," said coach Kasper Hjulmand after the game, paying tribute to his players for their battling performance right to the end. The Werkself defended resolutely right to the end and kept out off shot after shot. Keeper Mark Flekken said: "We were determined to get these three points and gave everything we had on the pitch!" Read on for more reaction plus the facts and stats on the away win at the Portuguese record champions in the Werkself review.
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The second European away game takes the Werkself to the Portuguese capital Lisbon. Kasper Hjulmand's team will face record champions Benfica on Wednesday, 5 November (kick-off: 20:00 GMT, 21:00 CET) on matchday 4 in the league phase of the 2025/26 UEFA Champions League. As usual, we will take you along on the #aCROSSeurope journey and report from Lisbon. The times given are Central European Time.
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Werkself TV shows highlights of the 1-0 win for Bayer 04 at Benfica on matchday 4 in the UEFA Champions League 2025/26 league phase...
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The Werkself beat Benfica 1-0 on Matchday 4 of the 2025/26 UEFA Champions League league phase to seal three crucial points! Both teams had promising chances in the first half, but the contest was goalless at half-time. Substitute Patrik Schick headed in to score the only goal after the restart (65’). The home side went looking for an equaliser but Bayer 04 defended passionately to see out the storm.
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Werkself-TV shows the highlights of the Bayer 04 women's 2-1 win against Hamburger SV on the 9th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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