The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
Werkself-TV shows the highlights of the Bayer 04 women's 2-0 win at RB Leipzig on the 1st matchday of the Google Pixel Women's Bundesliga 2026/27.
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Thanks to an efficient second half, Bayer 04 Women kicked off the new Bundesliga season with a hard-earned 2-0 win at RB Leipzig on Sunday afternoon. A quickfire double from strikers Cornelia Kramer and Maja Sternad after the break earned coach Roberto Pätzold's side the first three points of the campaign.
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It was a perfect start for Bayer 04: in Carles Martínez's first competitive match as Leverkusen head coach, Patrik Schick broke SV Wehen Wiesbaden's resistance shortly before half-time. The Black-and-Reds pulled clear in the second half, winning by a final score of 4-0. There was also good news on the personnel front. The Werkself Review of the 2026/27 DFB Pokal first-round clash.
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After the 4-0 win at SV Wehen Wiesbaden in the first round of the DFB Pokal, goalscorers Lucas Vázquez and Nathan Tella spoke to Werkself-TV...
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