The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
Bayer 04 have the chance to reach the quarter-finals of the UEFA Champions League for the third time ever and the first in 14 years at Arsenal on Tuesday night (kick-off 21:00 CEST/20:00 local time). To do that, the Werkself not only require a strong performance like in the first leg, but also full concentration until the very last minute, as the Premier League leaders like to score late - as they did at the BayArena last week. Here's the Matchday News.
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A special award for special social commitment. At this year's ceremony for the Sepp Herberger Awards in Wolfsburg on Monday night, the DFB Sepp Herberger Foundation recognised Bayer 04 in the social rehabilitation category. The Bundesliga club received the prize, together with €12,000, for its great service to inmates, particularly in the Wuppertal-Ronsdorf prison.
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Can Bayer 04 pull off a coup in London? Just over a week after the 1-1 draw in the first leg of the 2025/26 UEFA Champions League round of 16 tie, the Werkself are now looking to put in a convincing performance away at Arsenal – and get a result to secure a place in the quarter-finals. Ahead of the match on Tuesday, (kick-off: 21:00 CET), head coach Kasper Hjulmand shared his thoughts on the team’s hunger for success. Exequiel Palacios, meanwhile, spoke about the importance of the fixture and the team’s development over the past few months.
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In their last two matches, they’ve done exactly what 'Laterkusen' did in the 2023/24 double-winning season: late on, but not too late, the Gunners scored crucial goals – first in the first leg of the UEFA Champions League round of 16 at Bayer 04, then last weekend in the Premier League against Everton. This Tuesday, 17 March (kick-off: 21:00 CET), Arsenal host the Werkself in London. The latest on our opponents.
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Werkself-TV shows the highlights of the Bayer 04 women's 1-2 loss at VfL Wolfsburg on the 20th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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