The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
In Germany, the temperatures are currently around zero, leaving even professional footballers freezing - but not the Bayer 04 Women. Roberto Pätzold's team have fled the cold to the south and are preparing for the second half of the season at a training camp in the Algarve, almost 2,000 kilometres away from home as the crow flies. The Leverkusen squad landed in Faro on Saturday morning and have already completed the first three training sessions over the weekend.
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It was a disappointing Saturday night. The Werkself lost 4-1 to VfB Stuttgart to start the new year on Bundesliga matchday 16 in 2025/26, a result that left both players and fans disappointed. "We played without any passion," said Alejandro Grimaldo honestly afterwards. Teammate Jarell Quansah was even more self-critical, emphasising: "We were miles off it in the first half. You can't put in a performance like that, especially in front of our own fans and I can only apologise to them, to be honest." Read on for the reaction, facts and stats from the clash with VfB Stuttgart in the Werkself review.
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Women’s team forward Paulina Bartz is leaving Bayer 04 Leverkusen to play for Hamburg SV until the end of the season. The 20-year-old, whose contract runs to 2027, joins the Bundesliga newcomers on loan until the summer.
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Jarell Quansah and Alejandro Grimaldo speak to Werkself-TV following Bayer 04's 4-1 defeat to VfB Stuttgart on Bundesliga Matchday 16...
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