The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
For the third time in a row, the Leverkusen eSports players have made it through to the final round of the VBL Club Championship. From 7 to 8 March, they will compete for the German Club Championship at XPERION in Hamburg. At the start of the final round, they face Hamburger SV in the Round of 16. The match starts at 19:30 CET on Saturday, 7 March and will be broadcast live on the VBL Twitch channel. The eSports preview.
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"We played with pace and patience today. That was the decisive factor," said managing director sport Simon Rolfes following the 1-0 win at Hamburger SV in the rearranged match on Wednesday night. Although the Werkself still had room for improvement in terms of capitalising on their chances against the Red Shorts, they produced a different display to last time out and were rewarded for a concentrated performance over 90 minutes. The Werkself review features reaction to the game, including from a happy starting XI debutant, as well as the match stats.
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Werkself TV shows the highlights of Bayer 04's 1-0 win in rearranged match at Hamburger SV on Matchday 17 of the 2025/26 Bundesliga season...
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The second attempt was a successful one: the Werkself won 1-0 at Hamburger SV in the rearranged Bundesliga Matchday 17 encounter. Head coach Kasper Hjulmand's side dominated play from the start and eventually scored the winning goal through Christian Kofane in the 73rd minute.
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