The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
Bayer 04 Leverkusen have extended the contract with full-back Arthur ahead of schedule. The Werkself have agreed a new deal with the Brazilian to 30 June 2031. The 23-year-old was previously under contract to the summer of 2028.
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Bayer 04 Leverkusen continue building the squad for the new season in the Google Pixel Women's Bundesliga. The 25-year-old midfielder Marlene Müller has joined the club from RB Leipzig on a contract to 30 June 2028.
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Bayer 04 are introducing changes to the ticket price structure for the 2026/27 season. In addition to adjusting the ticket prices, the ticket categories will also be reorganised. All season ticket holders have already been informed of the changes by e-mail. The most important information at a glance.
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Ibrahim Maza joined Bayer 04 from Hertha Berlin in the summer of 2025. The youngster from Berlin developed into a difference-maker in his first season with the Werkself. Find out what makes the highly talented player tick in this very personal interview. Among other things, Maza talks about his Algerian-Vietnamese-German home, the role of his family and the importance of Islam for him both in his private life and in football...
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Talking to each other instead of about each other - that was the motto of the ‘Stadiontalk’ on Monday in the BayArena. Representatives from Bayer 04 and other companies, politicians and trainees from the region came together to discuss the career prospects for young people as well as existing challenges and hurdles.
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