The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
Newcastle United have amassed nine points after five matchdays, one more in the UEFA Champions League than the Werkself. The Magpies are also steadily improving in the Premier League, where they're currently unbeaten in four games. On Wednesday, 10 December (kick-off: 21:00 CET), Eddie Howe's side will be the visitors at the BayArena. He's also likely to field two Germany internationals in the game. The lowdown on our next opponents.
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The situation ahead of the showdown is clear - and promising. The Bayer 04 U19s host Newcastle United on the sixth and final matchday of the 2025/26 UEFA Youth League phase. A win at the Ulrich Haberland Stadium would see the Werkself go through to the knockout stages of the competition for the first time. Ahead of the clash on Wednesday, 10 December (kick-off: 14:00 CET/livestream on bayer04.de and in the Bayer 04 app), coach Kevin Brok spoke about the successful build-up, his assessment of the match and the danger of underestimating the already eliminated English side.
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The Werkself will host VfB Stuttgart at the BayArena on matchday 16 of the 2025/26 Bundesliga season. The game is on Saturday, 10 January, at 18:30 CET. Information on ticket sales.
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The Werkself will host Werder Bremen at the BayArena on matchday 19 of the 2025/26 Bundesliga season. The game is on Saturday, 24 January, at 15:30 CET. Information on ticket sales.
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In the sixth and final match of the league phase of the UEFA Youth League 2025/26, the Bayer 04 U19s have a great opportunity to advance to the knockout phase of Europe’s most prestigious youth competition for the first time. To achieve that under their own steam, they will need a win against Newcastle United at the Ulrich Haberland Stadium on Wednesday, 10 December (kick-off: 14:00 CET/ free admission). In an interview with bayer04.de, managing director sport Simon Rolfes analyses the team's performances so far and their special situation. And the 43-year-old reveals what he would be happy to do without on the day of the match.
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