The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
The thrilling 3-1 win for Bayer 04 against Eintracht Frankfurt in the Hinrunde is a fond memory for Alejandro Grimaldo, with his brace from free kicks, and coach Kasper Hjulmand, who was in the dugout under the Cross for the first time. Now comes the return fixture in the metropolis on the River Main and after going out of the DFB Pokal and the Champions League, the full focus at Eintracht, currently managed by two interim coaches, is now on the Bundesliga. For their part, the Werkself will do everything in their power to continue the longest winning run against a Bundesliga club. The matchday news.
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Bayer 04 have ended Artem Stepanov’s loan deal at Nürnberg and agreed a new loan to Utrecht in the Netherlands. The Ukrainian striker did not play as much as hoped for at the Bundesliga 2 club and will now continue his development in the Eredivisie for the rest of 2025/26.
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After back-to-back wins at home, Bayer 04 are now out for their first away win of 2026 as they visit Eintracht Frankfurt on Saturday (15:30 CET). Ahead of the Matchday 20 fixture in the Bundesliga, Kasper Hjulmand spoke about renewed confidence, Frankfurt’s recent issues and Patrik Schick’s form so far this year.
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Eintracht Frankfurt are yet to win a game in 2026 and have managed only one victory in their last 12 competitive fixtures. Having already been eliminated from the DFB Pokal and the UEFA Champions League, the Eagles are now focusing solely on the Bundesliga as they seek to get their season back on track with the visit of the Werkself on Saturday afternoon. Here’s the lowdown on our next opponents…
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