The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
Bayer 04 preparations for the 2026/27 season are in full swing, with the first friendly now under their belts. Although there are still around seven weeks to go until the first Bundesliga home game in early September, there is already huge anticipation for the start of competitive action for head coach Carles Martínez’s team at the BayArena. For the Bundesliga home matches of the new season, here is the latest information regarding the first phase of single-match ticket sales. The tried-and-tested early-bird phase remains in place. From 23 to 31 July, tickets for matches will go on sale on weekdays; the early-bird phase ends on 5 August at the latest – provided tickets are still available by then.
Show more
Like last year, Bayer 04 Women held their summer training camp in Rieden. Coach Roberto Pätzold gives his assessment of the time in the Upper Palatinate, discusses the integration of the 11 new players and the unusual team building measures, gives his thoughts on the friendly and looks ahead to the start of the Google Pixel Women's Bundesliga season in August.
Show more
Just in time for the start of the summer holidays in North Rhine-Westphalia, the Werkself will hold another open training session on Tuesday 21 July. The session at the BayArena is scheduled to start at 11:00 CEST and will again be available to watch in a live stream. The fans who are there can look forward to a very special surprise.
Show more
Bayer 04 turned in a dominant performance in a 7-0 win against fifth-tier side Sportfreunde Baumberg in their first friendly ahead of the 2026/27 season. A brace from debutant Afonso Moreira (19', 27') either side of a Christian Kofane strike (23') put the Werkself 3-0 up in the first of the two 35-minute halves in Monheim am Rhein. After the break, Victor Boniface (49', 53'), Robert Andrich (56') and Nathan Tella (67') scored for the completely changed Leverkusen team. It was therefore a successful friendly debut for new head coach Carles Martínez and his team, although the hosts also had something to celebrate despite the defeat: the match marked the inauguration of Baumberg's new ground, the MEGA Stadion.
Show more
