The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
Freiburg’s defeat to Eintracht Frankfurt last weekend left them two places but a whole 10 points behind Bayer 04. Their results in general may be mixed, but Julian Schuster’s side are a force to be reckoned with at home, where they have earned 24 of their 33 points. Leverkusen may choose to look for the aerial route if they’re to get the better of their hosts, who have conceded more headed goals than any other team. Here’s all you need to know ahead of Saturday afternoon’s game in our matchday news.
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A boost for the second Bundesliga away game in a row: The Werkself take on SC Freiburg just three days after the convincing 1-0 win at Hamburger SV. Ahead of the game on Saturday, 7 March (kick-off: 15:30 CET), head coach Kasper Hjulmand spoke about the lessons learned from the rearranged fixture at HSV, a trio on yellow cards and young players like Christian Kofane and Montrell Culbreath.
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SC Freiburg suffered their eighth away defeat of the season in Frankfurt last weekend. But at home, at the Europa Park Stadion, coach Julian Schuster's team are clocking up one win after the next. SCF are unbeaten in the last 16 matches at home. On Saturday, 7 March (kick-off: 15:30 CET), they will be looking to keep the run going in the clash with the Werkself. The lowdown on our next opponents.
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For the third time in a row, the Leverkusen eSports players have made it through to the final round of the VBL Club Championship. From 7 to 8 March, they will compete for the German Club Championship at XPERION in Hamburg. At the start of the final round, they face Hamburger SV in the Round of 16. The match starts at 19:30 CET on Saturday, 7 March and will be broadcast live on the VBL Twitch channel. The eSports preview.
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The German Football League (DFL) has scheduled Matchdays 28 to 30 in the 2025/26 Bundesliga season. The fixtures at a glance.
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