The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
Bayer 04 have transferred U19 midfielder Emmanuel Chigozie Owen to FC Utrecht in the Eredivisie.
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Bayer 04 Leverkusen have extended youngster Montrell Culbreath's contract once again. Having only signed a deal with the Bundesliga club until 30 June 2030 in January, still as an U19 player, the attacking midfielder, who's since established himself in the first-team squad, has penned a new contract valid until 30 June 2031. Culbreath joined the Werkself academy in 2023 and made 16 first-team appearances in the 2025/26 season in the Bundesliga, DFB Pokal and Champions League, scoring one goal.
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Ecuador international Piero Hincapie, who moved to Arsenal FC on loan from Bayer 04 Leverkusen for the 2025/26 season, will join the English champions permanently on 1 July 2026.
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The date and kick-off time for Bayer 04’s match in the first round of the 2026/27 DFB Pokal have been confirmed. The Werkself face SV Wehen Wiesbaden on Saturday afternoon, 22 August, at 13:00 CEST. The German Football Association (DFB) announced this today, Wednesday. The Pokal tie against the Hessen state cup winners will be played at the BRITA Arena. Ticket information to follow at a later date.
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Bayer 04 Leverkusen CEO Fernando Carro will lead a club delegation to Brazil from July 2-6 for a program of partner engagement, community activities and football development initiatives across São Paulo and Rio de Janeiro.
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