The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
Following the international break, the Bayer 04 women’s team face their next head-to-head clash in the race for a top spot in the Bundesliga. In Saturday’s home match (14:00 CEST), the fourth-placed side host third-placed Eintracht Frankfurt at the Ulrich Haberland Stadium. Head coach Roberto Pätzold is well aware of the great opportunity this presents for his team.
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Werkself TV shows the highlights of Bayer 04's 4-0 win at Lech Poznan on Matchday 2 of the 2026/27 Europa League season...
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Bayer 04 make their first trip to Poland for over 30 years as they face Lech Poznan on Matchday 2 of the league phase in the 2026/27 UEFA Europa League. The game kicks off at 18:45 CEST on Thursday, but the team will be preparing for the action on Wednesday with training, travel and pre-match press conferences. We’ll bring you all the latest news here…
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Bayer 04 remain unbeaten in the 2026/27 UEFA Europa League. After winning the opener against NK Celje, the Werkself followed that up on Thursday night with a 4–0 win away at the Polish champions Lech Poznan. Patrik Schick, who came on as a substitute early in the game, scored twice from the penalty spot, and Malik Tillman also found the back of the net before half-time. The second half was a more subdued affair, with Ibrahim Maza scoring late on to seal the final 4-0 scoreline.
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