The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
Following the final match of the 2025/26 season, the prevailing feeling was naturally one of disappointment after missing out on qualification for the Champions League. The Werkself finished the Bundesliga in sixth place, meaning they'll start the 2026/27 campaign in the Europa League. "But to talk negatively about everything now because of that would be wrong," stressed captain Robert Andrich following the final game, knowing that the past year at Bayer 04 was marked, more than almost any other, by the start of a new era and the courage to change – and in particular, the belief in a positive direction. Everyone was aware this process would need time. The first part of the 2025/26 season review.
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The Bayer 04 Women’s squad for the coming season is continuing to take shape: Centre-back Emily Wallrabenstein has moved to Leverkusen from Eintracht Frankfurt’s reserve team, who play in the Women’s Bundesliga 2. The 19-year-old has penned a contract until 30 June 2028.
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Bayern 04 Women have confirmed another summer signing, with midfielder Paulina Platner moving to Leverkusen from SGS Essen. The 20-year-old has signed a two-year contract with the Werkself.
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The German Football League (DFL) has shortlisted Martin Terrier’s scorpion kick goal against 1. FC Köln for the 2025/26 Bundesliga Goal of the Season. Bayer 04 fans can vote for their favourite goal via the Bundesliga app from now until Monday 25 May (23:59 CEST).
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Bayer 04 will be preparing young talents for a potential sporting career in an even more systematic way in future. The club is breaking new ground to help develop their academic, social and personal skills as well. With the ‘Haus der Talente' or 'Talent House’, Bayer 04 Leverkusen Fußball GmbH is creating a new centre for the development of young athletes in a central location in Leverkusen. Once completed – expected to be in the summer of 2027 – the project will be run in partnership with TSV Bayer 04 Leverkusen e.V.
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