The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
The German Football Association (DFB) has officially recognised Bayer 04 as a women’s talent support centre. As announced by the DFB, 1 FC Köln, Union Berlin, RB Leipzig and Hamburger SV are also certified as performance or talent support centres from 1 January 2026 in addition to the Werkself.
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Werkself-TV shows the highlights of the Bayer 04 women's 0-1 loss at Werder Bremen on the 13th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Bayer 04 Women suffered a setback at the halfway point of the Google Pixel Women's Bundesliga. In a battle of the chasing pack between the teams in third and fourth, coach Roberto Pätzold's side lost 1-0 at SV Werder Bremen in a physical contest. The result leaves the Werkself on 22 points after 13 matchdays and now four points behind Bremen.
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The penultimate Bundesliga matchday of the calendar year marks the end of an eventful first half of the season for the Bayer 04 Women. After seven wins, one draw and four defeats from the first twelve games of the season, coach Roberto Pätzold's team can go above Werder Bremen in the table with a win on Friday, 12 December (kick-off: 18:30 CET).
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