The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
The Werkself host Bayern Munich at the BayArena on matchday 26 in the 2025/26 Bundesliga season. The match is on Saturday, 14 March, with the kick-off at 15:30 CET. Information on ticket sales.
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Bayer 04’s four-game winning run in all competitions came to an end with a 1-1 draw away at Borussia Mönchengladbach on Bundesliga Matchday 21. Yannik Engelhardt scored early for the hosts, but an own goal from Philipp Sander brought the Werkself back level before the break.
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Werkself-TV shows the highlights of the Bayer 04 women's 0-1 loss at Eintracht Frankfurt on the 17th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Bayer 04 have a score to settle with Borussia Mönchengladbach after their late equaliser in the reverse fixture. But it’s been a while since the points were shared in this fixture at Borussia-Park, where the Werkself have won their last six visits – their best run ever away at a team in the Bundesliga. Victory in Saturday evening’s game (18:30 CET) would also be the team’s fifth in a row in all competitions and their best run this season, while Gladbach are only just above the bottom three after going four games without a win. Here’s all you need to know ahead of the evening’s encounter in our matchday news.
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