The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
Bayer 04 Women visit Essen on Matchday 3 of the Google Pixel Bundesliga looking to take their points haul up to seven. Head coach Roberto Pätzold has named the ingredients he’s looking for to make it two wins from two on the road and will be counting on a player returning to her former club on Saturday (kick-off: 2pm CEST).
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Bayer 04 kick off their 2024/25 UEFA Champions League campaign away at Feyenoord in the Netherlands on Thursday evening (kick-off: 6.45pm CEST). Here’s all you need to know ahead of the game.
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#aCROSSeurope: Bayer 04 begin their 2024/25 UEFA Champions League campaign at Feyenoord on Thursday 19 September. Kick-off at the Stadion Feijenoord 'De Kuip' is at 18:45 CEST. On the eve of the clash with the Eredivisie runners-up, head coach Xabi Alonso and Jeremie Frimpong spoke at the press conference about the anticipation for the opening match in Europe's premier club competition and a testing opponent.
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Special sports class for enthusiastic primary school children: as part of the first action day of the Bayer 04 campaign ‘District Matchdays’ in the 2024/25 season, Werkself players Vanessa Haim and Estrella Merino Gonzalez visited the KGS Thomas-Morus-Schule in Schlebusch on Wednesday afternoon and led a lesson in the gym. This was anything but an unusual situation for summer signing Haim.
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The UEFA Youth League adventure begins! Ahead of the first match in the league phase at Feyenoord on Thursday 19 September (kick-off 14:00 CEST), U19 head coach Sergi Runge spoke about two successful dress rehearsals and important experiences for the development of the players. The game at the Stadion Varkenoord will be streamed live and for free on bayer04.de, in the Bayer 04 app and on Werkself-TV.
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