The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
With sixth place at the end of the 2025/26 Bundesliga campaign, Bayer 04 ended a season in the top third of the table for the ninth time in a row. While the Werkself were narrowly eliminated in the UEFA Champions League Round of 16 by eventual finalists Arsenal, the Black and Reds reached the semi-finals of the DFB Pokal for the third season in succession. As in previous years, you once again have the opportunity to vote for your Player of the Season. Voting is exclusively for Bayer 04 Club members and only via the Bayer 04 app up to and including 11 June.
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With 46 points in the Google Pixel Women's Bundesliga, the Bayer 04 Women’s team once again broke the previous season's club record and ended up in fifth place - 15 wins is also a record. As in previous years, you now have the opportunity to vote for your Player of the Season. Voting is open exclusively to Bayer 04 Club members and only via the Bayer 04 app by 11 June.
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The guests at the Scala Club in Leverkusen were amazed when host Reiner Calmund suddenly brought the Managing Director of Sport at Bayer 04, Simon Rolfes, and record Werkself appearance maker Rüdiger Vollborn onto the stage. As part of the show "An Evening with Football & Friends", organised by long-serving Bayer 04 managing director and general manager Calmund, the two surprise guests drew plenty of applause - and provided great entertainment in exciting conversations about the past and future.
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Rogier Meijer is leaving Bayer 04 Leverkusen and returning to his native Netherlands: The 44-year-old will take over at Eredivisie club Sparta Rotterdam on 1 July. Meijer has been part of the Werkself coaching set-up since the start of the 2025/26 season - first as assistant coach to Erik ten Hag, then on Kasper Hjulmand's staff.
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