The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
Bayer 04 host RB Leipzig at the BayArena on matchday 4 of the 2026/27 Bundesliga season. The game is on Sunday 20 September with the kick-off at 15:30 CEST. The latest information on ticket sales.
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Bayer 04 host SC Freiburg at the BayArena on matchday 6 of the 2026/27 Bundesliga season. The game will be played between 16 and 18 October. The exact kick-off time has yet to be confirmed. The latest information on ticket sales.
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To kick off the new DFB Pokal campaign, the Bayer 04 women’s team face Bundesliga 2 side FC Viktoria Berlin. That was the outcome of the draw for the first round proper on Monday afternoon. The match will be played between 26 and 28 September; the exact date is yet to be confirmed.
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With the European season ticket, fans can follow and support the Werkself on the European stage during the 2026/27 season – and are guaranteed a ticket and a seat for every UEL home match at the BayArena, right up to and including a potential semi-final. In addition, holders of the European season ticket save 20 per cent on each UEL ticket.
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Werkself TV shows the highlights of the 2-1 victory in the friendly match at Newcastle United...
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