The eSports shirt for the 2024/25 campaign impresses with a modern marble design in the traditional club colours of black and red. The eSports badge also appears in a new 'lenticular image look', again in Bayer 04 colours. The white supplier logo of British premium brand Castore is found on the right of the chest, while the Werkself lettering is located on the back of the jersey.
The shirt is completed with the logo of new main sponsor Lerros as well as the logo of new sleeve partner Niedax. Men's fashion brand Lerros will now be the exclusive fashion partner for the Werkself professionals and will also be the first sponsor and supporter of Bayer 04's eSports division. The cooperation agreement with Lerros is currently set to run for two seasons. The company was previously active as a partner in the Sponsors' Club. Meanwhile, the Niedax Group, one of the world's leading manufacturers of cable laying systems, has secured a logo presence on the jersey sleeve.
With this new look, the #B04eSports team will go into the forthcoming season in the Virtual Bundesliga (VBL), DFB ePokal and in many other competitions, hoping to represent the Bayer 04 colours like champions on the virtual pitch, too.
The new eSports shirt is available to pre-order from the Bayer 04 online shop now.
While there are no Bundesliga fixtures during international break, last weekend brought overweight fans from 16 first, second and third tier sides together on the pitch in Leverkusen. Over 200 participants in the health promotion programme 'Football fans in training' (FFIT), organised by Deutsche Krebshilfe (the German cancer support organisation) and the Institute for Therapy and Health Research (IFT-Nord) accepted the invitation from Bayer 04 and Deutsche Krebshilfe on 12 October for the 2024 XXL fans tournament.
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Bayer 04 Leverkusen have extended their sponsorship portfolio with the addition of another supporter in the Business Club. GMS Giganetz GmbH and the Bundesliga and DFB Pokal winners have agreed a partnership to 30 June 2026.
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Werkself-TV shows the highlights of the Bayer 04 women's 1-1 draw at SV Werder Bremen on matchday 6 of the Google Pixel Women's Bundesliga 2024/25...
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A special stage for women's football: When the Bayer 04 Women's team face Werder Bremen on Saturday, 12 October (kick-off: 14.00 CEST), the team led by coach Roberto Pätzold will play in front of an unusually large crowd. 19,000 tickets have already been sold for the big match at the Weserstadion.
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