It's child's play: Every tweet using the hashtag #nextLEVel will automatically appear at Leverkusen. The best and most emotional will go straight onto the screens at the BayArena. One special factor: The whole thing is not limited by time or place. All Bayer 04 fans, whether at the stadium, in Germany or across the world can show their support for the Werkself from now using the hashtag #nextLEVel. And it could very well provide a decisive extra percent of motivation for Kevin Kampl, Stefan Kießling and Co.: It's worth joining in! For the Werkself! For the quarter-finals!
The campaign started on Sunday with an emotional video where Kevin Kampl, Stefan Kießling, Karim Bellarabi and Danny Da Costa join together to ask all Werkself fans for their active support. In the words of the team: "It was close last time. It's our competition! We want your support at home! Together against Atlético!" – So don't hesitate to support the Werkself in the most important home game of the season to date against Atlético Madrid with tweets using the hashtag #nextLEVel.
Bayer 04 ran a similar campaign to bid farewell to Bayer 04 honorary captain Simon Rolfes. In his last match in a Leverkusen shirt, the Werkself legend Rolfes was the subject of numerous tweets using the hashtag#DankeSimon on the screens at the BayArena. Now it’s time now for a new one. It's down to the fans and the team to do all they can to get past Atlético and into the quarter-finals. Take the next step: #nextLEVel.
Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.
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Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
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Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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“Welcome home” was the message from a visually emotional fan in the direction of Moussa Diaby after Wednesday’s open training session. The French winger had just appeared on the BayArena training ground for the first time in three years following his return to Bayer 04. And before he took time for selfies and autographs, Diaby spoke to the media. Fellow new arrival Guéla Doué was also in action but not with the team for now.
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