It's child's play: Every tweet using the hashtag #nextLEVel will automatically appear at Leverkusen. The best and most emotional will go straight onto the screens at the BayArena. One special factor: The whole thing is not limited by time or place. All Bayer 04 fans, whether at the stadium, in Germany or across the world can show their support for the Werkself from now using the hashtag #nextLEVel. And it could very well provide a decisive extra percent of motivation for Kevin Kampl, Stefan Kießling and Co.: It's worth joining in! For the Werkself! For the quarter-finals!
The campaign started on Sunday with an emotional video where Kevin Kampl, Stefan Kießling, Karim Bellarabi and Danny Da Costa join together to ask all Werkself fans for their active support. In the words of the team: "It was close last time. It's our competition! We want your support at home! Together against Atlético!" – So don't hesitate to support the Werkself in the most important home game of the season to date against Atlético Madrid with tweets using the hashtag #nextLEVel.
Bayer 04 ran a similar campaign to bid farewell to Bayer 04 honorary captain Simon Rolfes. In his last match in a Leverkusen shirt, the Werkself legend Rolfes was the subject of numerous tweets using the hashtag#DankeSimon on the screens at the BayArena. Now it’s time now for a new one. It's down to the fans and the team to do all they can to get past Atlético and into the quarter-finals. Take the next step: #nextLEVel.
Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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Video games developer Electronic Arts (EA), in collaboration with the Bundesliga, has announced the six nominees for the Bundesliga ‘Player of the Month’ award for September – Bayer 04’s Miguel Gutiérrez has made it into this select group after just four Bundesliga matches. Fans of the Black and Reds can vote from now until Sunday 27 September (23:59 CEST).
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Calling all Werkself fans: Even during the three-week international break – a first for September and October – you have the chance to visit the BayArena – and for a very special occasion. Bayer 04 is hosting a Health Day on Saturday 3 October, from 10:00 to 14:00 CEST in the Premium Lounge. Together with Bayer Vital and main sponsor BarmeniaGothaer, the Bundesliga club invites you to an interactive, free event centred on the theme of health. Partners will be present on site with their own exciting activities. Here is an overview of the programme of events.
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