The Tradar app offers sports fans the opportunity to invest in licensed ‘Player tokens’ and benefit from their market development.
“We are very happy to be able to welcome Tradar now as a forward-looking partner with an innovative and exciting product and to launching an active partnership together,” said Markus Breglec, Chief Marketing and Innovation Officer at Bayer 04.
“For us, sport means above all participation and community. With our app, fans are an integral part of the game and they can benefit from their passion. We thereby offer sports fans at large a completely new opportunity to acquire promising investments. We are happy that Bayer 04 have joined us in this project,” said Felix Schmidt, CEO at MFC Labs and the Tradar brand, after signing the contract.
MFC Labs and the Tradar app:
MFC Labs GmbH is a Munich-based start-up founded by former Siemens managers Felix Schmidt (CEO), Michael Ebermann (CGO) and Christian Dotterweich (CTO) in 2021. Their Tradar app is an investment platform for dealing in officially licensed professional footballer tokens and is currently in a test phase with participation from Bayer 04 plus TSG Hoffenheim and Schalke 04. Fans can register now on the Tradar website. The Tradar app will be available to download free from the Apple App Store and Google PlayStore in the summer of 2023 just in time for the start of the 2023/24 Bundesliga season.
Photo: Markus Breglec (right, Chief Marketing and Innovation Officer at Bayer 04) and Felix Schmidt (CEO at MFC Labs and of the Tradar brand,) at the BayArena.
A first win in the preseason: In the last friendly before the start of a two-week break in training, the Bayer 04 Women beat top-flight Dutch side Ajax 1-0. In the match played over three 30-minute thirds Vanessa Fudalla scored the goal for the Werkself. In the previous two friendlies this summer, the team led by head coach Roberto Pätzold lost 2-0 two Bundesliga rivals TSG Hoffenheim and drew 1-1 with the Dutch team PEC Zwolle.
Show moreAlejo Sarco has joined the Werkself training camp in Brazil. The 19-year-old striker, signed from Argentinian club Vélez Sarsfield in January, talks to bayer04.de about his first six months in Germany, help from Exequiel Palacios and his targets up to the end of the year.
Show moreThe friendly against the CR Flamengo U20 team on Friday, 18 July (kick-off: 14:30/19:30 CEST) represents the sporting highlight of the current Bayer 04 Brazil Tour. Ahead of the clash at the Estádio da Gávea against the highly successful youth team, there was a media event with the two Bayer 04 managing directors Fernando Carro and Simon Rolfes plus head coach Erik ten Hag. The trio talked about the forthcoming opponents, first impressions of Brazil and the reasons for holding the training camp in the land of the five-time World Cup winners. Here are the key statements.
Show moreDay three of the Bayer 04 Brazil Tour. Today, Thursday 17 July, sees the two new signings Jarell Quansah and Christian Kofane join the squad in training. Plus the former Werkself players Paulo Sergio and Rodrigo Chagas visit the Bayer AG Football School. In the afternoon there is a big media event ahead of the friendly against the Flamengo U20s. As usual, Bayer04.de keeps you up-to-date with on-the-spot reports. The blog for day three of the Bayer 04 Brazil Tour (timings given in local time).
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