Felix Duden, CEO of TecArena-Plus GmbH: "With STIGA as a new partner in the Sponsors Club, we are extending our commitment to innovative solutions in ground maintenance. Through this partnership we are backing innovative and environmentally friendly technology in maintaining our playing surfaces with modern grass mowers. We are looking forward to working together."
"As a modern company we are always looking for exciting partners and partnerships that benefit both sides – also in sponsorship," said Marc Gerster, CEO of STIGA Germany and Switzerland. "With their innovative style of play, Bayer 04 Leverkusen under coach Xabi Alonso have made their mark on football in Germany and shown how successful you can be with courage, enthusiasm and passion. These are values we live and breathe at STIGA every day. So we are looking forward to getting up to speed on the pitch together from now."
The contractual benefits of the STIGA Group, who are also an official partner of Bayer 04 Youth teams in addition to the status as a partner in the Sponsors Club, cover a TV relevant presence via the LED advertising on the upper tiers at the BayArena as well as supplier boards on the LED advertising on the east side of the stadium. In addition, STIGA together with other Bayer 04 Sponsors Club partners will be featured on additional media platforms at the Leverkusen stadium for the Werkself home games. As well as hospitality benefits and digital rights via Stadium Vision in the new Fanzone at the BayArena plus temporary product placements there, PR events with the ground staff at Bayer 04 Leverkusen complete the partnership between the German double winners and STIGA.
About STIGA:
The STIGA group is one of the leading European manufacturers and suppliers of garden tools and machines. The group has five brands that together account for 90 years of experience in the field: In addition to the premium brand STIGA, the Alpina, Mountfield, Castelgarden and Atco brands also belong to the group. The STIGA Group sells over one million garden tools every year and is active in 92 countries. With over 1,300 employees, STIGA has three production sites: one in Castelfranco Veneto (Treviso, Italy), one in Slovakia and one in China. The German STIGA GmbH is part of the STIGA Group. Their headquarters are in Straelen, North Rhine Westphalia. STIGA is committed to the search for innovative solutions and the development of new patents. That includes the patented STIGA ePower technology, a range of rechargeable batteries specially developed and tested in Italy and used in the first STIGA range of cordless mowers. Further information can be found HERE.
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