Felix Duden – CEO TecArena-Plus GmbH

Felix Duden has been the CEO at TecArena-Plus GmbH since November 2013. He is considered to be an expert in the area of sports sponsorship, strategy, project management and organisation development.

The married graduate economist and banker is a father of two children. He has ten years of marketing experience at Coca-Cola GmbH, where he was responsible for the organisation of the Coca-Cola Christmas tours, national promotional work, the establishment of the ‘National team fan club powered by Coca-Cola’, plus the implementation of sponsorship agreements with Bundesliga and Bundesliga 2 teams.

Duden was responsible for managing the premium partnership with the German Football Association (DFB) and for interface management at the 2006 World Cup.

As CEO of TecArena-Plus GmbH, he is responsible for all the Bayer 04 Leverkusen Fußball GmbH facilities. This includes construction and project management, strategic and operational building management, and greenkeeping.

Professional career:

Since November 2013
CEO at TecArena-Plus GmbH, 100% subsidiary of Bayer 04 Leverkusen Fußball GmbH

August 2011 – October 2013
Head of strategy, associations and projects at Bayer 04 Leverkusen Fußball GmbH

December 2009 - July 2011
Director of operational management at Bayer 04 Leverkusen Fußball GmbH

2007 - 2009
Business consultancy in the areas of marketing and sales (including Bayer 04 Leverkusen Fußball GmbH, Vodafone GmbH, Coca-Cola Erfrischungsgetränke AG)

2003 - 2007
Director of sports sponsorship (area of football and assets) at Coca-Cola GmbH, Berlin

1998 - 2003
Senior Brand Manager at Coca-Cola GmbH, Essen

1992 - 1997
Degree in Economics at the University of Hannover