"With the extension of this partnership by another two years we are making a clear statement for continuity and mutual growth," said Felix Duden, CEO of TecArena-Plus GmbH. "Thanks to precise, technologically high quality equipment our ground staff are supported day in, day out and that ensures first-class conditions – completely in accordance with sustainability and quality. I very much look forward to the continuation of this partnership on strong foundations."
Marc Gerster, the CEO at STIGA Germany and Switzerland highlighted the close tie-up between the two partners after a year of successful work together: "Bayer 04 Leverkusen has had a formative influence on football in Germany for decades. The Werkself demonstrate how courage, enthusiasm and passion can lead to success," said Gerster. "We also embody those values every day. Therefore, it was obvious to extend the partnership to the 2026/27 season. We are very happy about it!"
The contract with the STIGA Group, who are partners in the Sponsors Club as well as the official Bayer 04 Youth partners, covers a comprehensive LED perimeter package for Werkself home games at the BayArena. In addition, STIGA is also represented in media backdrops in the Mixed Zone and at press conferences at the stadium. Hospitality benefits at all home games, further advertising such as promotion rights at Bundesliga home games as well as digital rights via Bayer 04 channels complete the portfolio. One of the highlights of the ongoing partnership between STIGA and the Werkself on the agenda is a big pitch workshop with Georg Schmitz, head groundsman at Bayer 04.
About STIGA:
The STIGA Group is one of the leading European manufacturers and dealers in gardening tools and machines with a wide product portfolio of mowers and ride-on mowers through power saws to leaf blowers. The group has more than 90 years of experience in the sector, their products stand out through a combination of Italian design and technical precision. STIGA see themselves as an innovator with their own rechargeable battery technology and continuing patent development. In view of their global presence in 92 countries and annual sales of over one million gardening tools, STIGA is a market leader in several European countries above all in the area of motorised gardening tools. Long-standing partnerships with distributors and dealers is part of the company philosophy. With over 1,300 employees worldwide, the STIGA Group, with the Germany HQ in Straelen, has production sites in Italy, Slovakia and China plus several research and development centres for continual product improvement. The current focus is on the development of energy-efficient and low emission products.
