Since 1997: Bayer 04 and Gaffel extend partnership

Bereits seit 1997, als die BayArena noch Ulrich-Haberland-Stadion hieß, wird sowohl im Zuschauer- als auch im Business-Bereich der Spielstätte Gaffel ausgeschenkt. Auch in der Schwadbud sowie bei sämtlichen Events von Bayer 04 gibt es das Kölsch des Sponsorenclub-Partners.

"sign of a flourishing partnership"

"The partnership with Bayer 04 stands for reliability and is marked by professionalism," declared Thomas Deloy, marketing and PR director at Gaffel. "We are looking forward to attractive football in the Bundesliga and the Europa League."

And Dr. Bernd Schröder, marketing and sales director at Bayer 04, is also happy about the continuation of the partnership: "A quarter of a century demonstrates an impressive affinity and confident cooperation. The contract extension is a good sign of a flourishing partnership."

Gaffel profile:
Gaffel is the most popular Kölsch brand in catering and is also one of the most innovative breweries. Their non-alcoholic Fassbrause launched a boom in that sector. In 2020, Gaffel introduced 'Wiess', the forefather of Kölsch to the market and that has proved to be very popular and not just with Kölsch fans. The family company has been an exclusive Kölsch partner for Bayer 04 since 1997. The Gaffel am Dom is one of the most popular brewery pubs there is. Gaffel is also the initiator of the 'Jeck im Sunnesching', the biggest summer spectacular of Cologne music in the Rhineland.