Bereits seit 1997, als die BayArena noch Ulrich-Haberland-Stadion hieß, wird sowohl im Zuschauer- als auch im Business-Bereich der Spielstätte Gaffel ausgeschenkt. Auch in der Schwadbud sowie bei sämtlichen Events von Bayer 04 gibt es das Kölsch des Sponsorenclub-Partners.
"The partnership with Bayer 04 stands for reliability and is marked by professionalism," declared Thomas Deloy, marketing and PR director at Gaffel. "We are looking forward to attractive football in the Bundesliga and the Europa League."
And Dr. Bernd Schröder, marketing and sales director at Bayer 04, is also happy about the continuation of the partnership: "A quarter of a century demonstrates an impressive affinity and confident cooperation. The contract extension is a good sign of a flourishing partnership."
Gaffel profile:
Gaffel is the most popular Kölsch brand in catering and is also one of the most innovative breweries. Their non-alcoholic Fassbrause launched a boom in that sector. In 2020, Gaffel introduced 'Wiess', the forefather of Kölsch to the market and that has proved to be very popular and not just with Kölsch fans. The family company has been an exclusive Kölsch partner for Bayer 04 since 1997. The Gaffel am Dom is one of the most popular brewery pubs there is. Gaffel is also the initiator of the 'Jeck im Sunnesching', the biggest summer spectacular of Cologne music in the Rhineland.
Calling all Bayer 04 fans: The Werkself will play Pisa SC, newly promoted to Serie A, at the BayArena as part of the season opener. The clash with the club from Tuscany is on Tuesday, 5 August with the kick-off at 18:00 CET. Entrance to the stadium with a wide range of entertainment provided is possible from 15:00 CEST. Read on for information on ticket sales for the season opener.
Show moreBayer 04 Leverkusen have signed the 17-year-old forward Dustin Buck. The Germany youth international joins from the youth set-up at FC Augsburg. The technically gifted and fast attacker will strengthen the Werkself U19 squad.
Show moreSeveral Bayer 04 Legends, Bayer executives, club officials, current defender Arthur and, of course, dozens of enthusiastic children turned out on Saturday on the south side of Sao Paulo for the official opening of the Bayer 04 Football Academy, located at Club Bayer on the campus of Bayer Brazil.
Show moreA great night for 'Calle': Bayer 04 new signing Carlotta Wamser helped Germany to an opening win in the Women's Euro in Switzerland with an impressive performance. After coming on as a substitute in the 2-0 victory over Poland in Group C, the winger provided an assist and helped set up the second goal. The 21-year-old earned great praise from her coach and teammates in her first tournament match.
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