Since 1997: Bayer 04 and Gaffel extend partnership
Gaffel remain the exclusive Kölsch supplier to Bayer 04 Leverkusen. The Werkself and the brewery from Cologne celebrate the 25th anniversary of their partnership in the coming year.
Bereits seit 1997, als die BayArena noch Ulrich-Haberland-Stadion hieß, wird sowohl im Zuschauer- als auch im Business-Bereich der Spielstätte Gaffel ausgeschenkt. Auch in der Schwadbud sowie bei sämtlichen Events von Bayer 04 gibt es das Kölsch des Sponsorenclub-Partners.
"sign of a flourishing partnership"
"The partnership with Bayer 04 stands for reliability and is marked by professionalism," declared Thomas Deloy, marketing and PR director at Gaffel. "We are looking forward to attractive football in the Bundesliga and the Europa League."
And Dr. Bernd Schröder, marketing and sales director at Bayer 04, is also happy about the continuation of the partnership: "A quarter of a century demonstrates an impressive affinity and confident cooperation. The contract extension is a good sign of a flourishing partnership."
Gaffel profile:
Gaffel is the most popular Kölsch brand in catering and is also one of the most innovative breweries. Their non-alcoholic Fassbrause launched a boom in that sector. In 2020, Gaffel introduced 'Wiess', the forefather of Kölsch to the market and that has proved to be very popular and not just with Kölsch fans. The family company has been an exclusive Kölsch partner for Bayer 04 since 1997. The Gaffel am Dom is one of the most popular brewery pubs there is. Gaffel is also the initiator of the 'Jeck im Sunnesching', the biggest summer spectacular of Cologne music in the Rhineland.
Related News
Business - 06.01.2026
Bayer 04 and transport provider wupsi expand long-standing partnership
The long-standing successful collaboration between Bayer 04 and the transport service provider wupsi GmbH has been expanded: From January 2026, 100 wupsi bikes with Bayer 04 branding will be available for hire throughout the city of Leverkusen. They will complement the many existing offers and services that provide key support, especially for fans travelling to and from home matches at the BayArena.
Show more
Bayer 04 - 04.01.2026
Successful start to 2026 training – Hjulmand: 'Nice to see all the fans again'
The Werkself are back! Following the two-week winter break, head coach Kasper Hjulmand's team began the new year with an open session on Sunday. After Robert Andrich and his teammates arrived in Leverkusen yesterday for the official check-in, they got back down to business a day later in front of around 1,200 fans at the Ulrich Haberland Stadion. The report from the Werkself's first session of 2026.
Show more
Werkself-TV - 03.01.2026
Top scorer Cornelia Kramer: "We have a lot to build on"
In her debut season of 2024/25, Cornelia Kramer immediately became the top scorer for Bayer 04 Women. However, the Danish national team striker was stopped by an injury at the start of the new season. Now, just in time before the end of last year, she is fit again – and has extended her contract early until 2027. In this interview, the 23-year-old talks about the reasons for her decision and looks ahead.
Show more
Bayer 04 - 03.01.2026
Bayer 04’s new year schedule: Open training session on 4 January
After a two-week winter break, the Werkself resume training on Sunday, 4 January. The first session in 2026 at the Ulrich Haberland Stadium starts at 11:00 and is open to fans. Bayer 04 look forward to welcoming supporters at the start of 2026. The Werkself schedule for the new year.
Show more
