Silver Award for the Bayer 04 website

The independent Annual Multimedia Award is one of the most important and long-standing digital competitions in Germany, Austria and Switzerland and, since 1996, an expert panel selected each year presents awards to outstanding multimedia projects. The accompanying yearbook is considered to be an exemplary collection and provides a shop window in the industry for the state-of-the-art, trends and developments in digital brand communication and design. Bayer 04 join an illustrious collection of other Silver Award winners for websites including those of Audi, Otto and Kästle Ski.

Bayer 04's excellent new website was launched for the start of the season 2017/18. Two aspects are of prime importance in the design: Clarity and simplified navigation – as nothing is more annoying than having to keep on clicking to reach the desired content. The design of the website is therefore based on a somewhat adaptive form of the so-called Atomic Design. It structures the individual pages (hubs) in vertical sections and elements. In turn, that enables the flexible use of function areas in the background. That makes it easier and  quicker to produce additional pages.

The hamburger button in the header that contains all the relevant pages also provides greater clarity. The Bayer 04 site looks tidier and provides sufficient room for the most important things from our perspective: large photos, full screen image slider and lightbox galleries. Attractive statistics and tables. Animated news elements.

In contrast to current design trends of many websites, that have a rather more neutral and almost indistinguishable look, the Bayer 04 website consciously uses graphic elements such as bands, lines, typeface  and colour fields from our corporate design. That produces a consistent and clearly identifiable look in Black and Red. 

There is also huge pleasure for the Silver Award at the Düsseldorf agency Staygolden That was responsible for the development and design of the graphic user interface.