The independent Annual Multimedia Award is one of the most important and long-standing digital competitions in Germany, Austria and Switzerland and, since 1996, an expert panel selected each year presents awards to outstanding multimedia projects. The accompanying yearbook is considered to be an exemplary collection and provides a shop window in the industry for the state-of-the-art, trends and developments in digital brand communication and design. Bayer 04 join an illustrious collection of other Silver Award winners for websites including those of Audi, Otto and Kästle Ski.
Bayer 04's excellent new website was launched for the start of the season 2017/18. Two aspects are of prime importance in the design: Clarity and simplified navigation – as nothing is more annoying than having to keep on clicking to reach the desired content. The design of the website is therefore based on a somewhat adaptive form of the so-called Atomic Design. It structures the individual pages (hubs) in vertical sections and elements. In turn, that enables the flexible use of function areas in the background. That makes it easier and quicker to produce additional pages.
The hamburger button in the header that contains all the relevant pages also provides greater clarity. The Bayer 04 site looks tidier and provides sufficient room for the most important things from our perspective: large photos, full screen image slider and lightbox galleries. Attractive statistics and tables. Animated news elements.
In contrast to current design trends of many websites, that have a rather more neutral and almost indistinguishable look, the Bayer 04 website consciously uses graphic elements such as bands, lines, typeface and colour fields from our corporate design. That produces a consistent and clearly identifiable look in Black and Red.
There is also huge pleasure for the Silver Award at the Düsseldorf agency Staygolden That was responsible for the development and design of the graphic user interface.
Bundesliga champions Bayer 04 have also dominated the division’s Team of the Season after football fans around the world named Jonathan Tah, Alejandro Grimaldo, Jeremie Frimpong, Granit Xhaka, Florian Wirtz and Victor Boniface in the Bundesliga’s best XI for 2023/24, in cooperation with EA Sports.
Show moreBayer 04 Women suffered just their second home defeat of the season on Matchday 20 in the Google Pixel Bundesliga, going down 2-1 to Bayern Munich on Saturday afternoon. Nikola Karczewska’s consolation goal in the hour mark wasn’t enough to complete a comeback as the visitors wrapped up the title for the second year in a row. Leverkusen remain on 28 points.
Show moreBayer 04 Women host Bayern Munich at the Ulrich-Haberland-Stadion on Saturday (kick-off: 12pm CEST) facing a familiar scenario. The visitors have the chance to be crowned champions in the Google Pixel Bundesliga, just like then they last came to Leverkusen 12 months ago. A goalless draw on that occasion saw Robert de Pauw’s side delay the title celebrations, and they want to do the same again with three games to go.
Show moreOnly a few hours after the Werkself’s 2-0 win away at Roma in the UEFA Europa League semi-final first leg, attentions turned to the next game as Bayer 04 visit Eintracht Frankfurt for Bundesliga Matchday 32 on Sunday (kick-off: 5.30pm CEST). Speaking at his press conference in Rome shortly before returning to Leverkusen on Friday morning, head coach Xabi Alonso talked about the strengths of six-placed Frankfurt and how the team will handle his touchline suspension.
Show more