The independent Annual Multimedia Award is one of the most important and long-standing digital competitions in Germany, Austria and Switzerland and, since 1996, an expert panel selected each year presents awards to outstanding multimedia projects. The accompanying yearbook is considered to be an exemplary collection and provides a shop window in the industry for the state-of-the-art, trends and developments in digital brand communication and design. Bayer 04 join an illustrious collection of other Silver Award winners for websites including those of Audi, Otto and Kästle Ski.
Bayer 04's excellent new website was launched for the start of the season 2017/18. Two aspects are of prime importance in the design: Clarity and simplified navigation – as nothing is more annoying than having to keep on clicking to reach the desired content. The design of the website is therefore based on a somewhat adaptive form of the so-called Atomic Design. It structures the individual pages (hubs) in vertical sections and elements. In turn, that enables the flexible use of function areas in the background. That makes it easier and quicker to produce additional pages.
The hamburger button in the header that contains all the relevant pages also provides greater clarity. The Bayer 04 site looks tidier and provides sufficient room for the most important things from our perspective: large photos, full screen image slider and lightbox galleries. Attractive statistics and tables. Animated news elements.
In contrast to current design trends of many websites, that have a rather more neutral and almost indistinguishable look, the Bayer 04 website consciously uses graphic elements such as bands, lines, typeface and colour fields from our corporate design. That produces a consistent and clearly identifiable look in Black and Red.
There is also huge pleasure for the Silver Award at the Düsseldorf agency Staygolden That was responsible for the development and design of the graphic user interface.
Bayer 04 player Carlotta Wamser is part of a VIP group joining together for the launch of the DFB campaign Punktespiel 2.0. The Germany international, who signed for the Werkself in the summer, will be speaking tonight (Monday) alongside former Leverkusen managing director sport Rudi Völler, now the current DFB sporting director, plus DFB president Bernd Neuendorf and DFB vice-president Peter Frymuth at the FC Grenzwacht Hürtgen club house about the new clubs campaign launched by the German Football Association (DFB).
Show moreThe Werkself are away to FC St. Pauli on Matchday 5 in the 2025/26 Bundesliga campaign. The game at the Millerntor Stadion will be played on Saturday, 27 September with the kick-off at 15:30 CEST. Read on for information on ticket sales.
Show moreAfter seven days in Rieden, Bavaria, Bayer 04 Women returned to Leverkusen on Saturday. With a lot of intensive training sessions on the pitch and a high-quality friendly against Bundesliga runners-up VfL Wolfsburg (2-3) in their legs, the Werkself party left the Hotel Gut Matheshof with a lot of valuable insights. Head coach Roberto Pätzold discussed the key points from the training camp.
Show moreFour Bundesliga debuts and a maiden goal, but no points: the Werkself toiled in their Bundesliga opener against TSG Hoffenheim at the BayArena but went down 2-1, struggling particularly in the final third although allowing few chances themselves. Head coach Erik ten Hag was positive about his team's defensive display, but also knows: "We have a lot of work to do." The Werkself Review.
Show moreWerkself-TV shows the highlights of Bayer 04's 1-2 loss against TSG Hoffenheim on the 1st matchday of the Bundesliga 2025/26...
Show more