29.07.2024Business

Schwarzwald Tourismus GmbH is new partner in Sponsors Club

For the first time in 45 years in the Bundesliga, Bayer 04 Leverkusen are holding their summer training camp in Donaueschingen in the Black Forest. At the Öschberghof Hotel, where the winners of Euro 2024 Spain stayed, the champions of Germany and DFB Pokal winners are preparing for the new 2024/25 season from 28 July to 2 August. Bayer 04 have now agreed a partnership with immediate effect with Schwarzwald Tourismus GmbH (STG). The tourism association, as the marketing organisation in the holiday region of the Black Forest representing 321 communities, is a partner in the Sponsors Club for the coming season.

Schwarzwald Tourismus GmbH will have a prominent presence at Werkself home games at the stadium in Leverkusen. The logo of the new partner will be displayed on LED boards behind the goal as well as on the upper tier at the BayArena. STG will also take over the presentation of the remaining time in the game on the video walls at the BayArena. The comprehensive partnership package also includes a range of promotional, ticketing and digital rights.

Schwarzwald Tourismus GmbH:

Schwarzwald Tourismus GmbH (STG) is the tourism association and marketing organisation in the holiday region of the Black Forest in the south-west of Germany. With over 50 million nights' stay and more than twelve million visitors it is one of the most significant and well known holiday regions of Germany. The shareholders in STG are twelve rural and four urban districts. As a Black Forest wide marketing organisation, STG represents the tourism interests of 321 communities. They lead destination management under the umbrella band of 'Schwarzwald – Black.Forest.' The main areas of their work are image building, presenting topics, maximising service and offers, tourism advertising and PR communications.

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