29.07.2024Business

Schwarzwald Tourismus GmbH is new partner in Sponsors Club

For the first time in 45 years in the Bundesliga, Bayer 04 Leverkusen are holding their summer training camp in Donaueschingen in the Black Forest. At the Öschberghof Hotel, where the winners of Euro 2024 Spain stayed, the champions of Germany and DFB Pokal winners are preparing for the new 2024/25 season from 28 July to 2 August. Bayer 04 have now agreed a partnership with immediate effect with Schwarzwald Tourismus GmbH (STG). The tourism association, as the marketing organisation in the holiday region of the Black Forest representing 321 communities, is a partner in the Sponsors Club for the coming season.

Schwarzwald Tourismus GmbH will have a prominent presence at Werkself home games at the stadium in Leverkusen. The logo of the new partner will be displayed on LED boards behind the goal as well as on the upper tier at the BayArena. STG will also take over the presentation of the remaining time in the game on the video walls at the BayArena. The comprehensive partnership package also includes a range of promotional, ticketing and digital rights.

Schwarzwald Tourismus GmbH:

Schwarzwald Tourismus GmbH (STG) is the tourism association and marketing organisation in the holiday region of the Black Forest in the south-west of Germany. With over 50 million nights' stay and more than twelve million visitors it is one of the most significant and well known holiday regions of Germany. The shareholders in STG are twelve rural and four urban districts. As a Black Forest wide marketing organisation, STG represents the tourism interests of 321 communities. They lead destination management under the umbrella band of 'Schwarzwald – Black.Forest.' The main areas of their work are image building, presenting topics, maximising service and offers, tourism advertising and PR communications.

Related News

Bayer 04 - 01.07.2025

Rudi recounts…: Vollborn's July highlights

Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career as he worked as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personalised Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…

Fans - 30.06.2025

Fanwelt closed on 30 June

To all Bayer 04 fans: The Fanwelt will be closed all day next Monday 30 June. This is due to preparations for the change of kit supplier from Castore to New Balance on Tuesday 1 July.

Women - 28.06.2025

Julie Jorde makes permanent move to Brøndby IF

The Norway U23 international Julie Jorde has completed the move from Bayer 04 Leverkusen to Brøndby IF. The twelve-time champions of Denmark have signed the midfielder on permanent terms after her loan move from the Bundesliga to Denmark in the winter.

Bayer 04 - 28.06.2025

Not the first time at the BayArena: Profile of Abdoulaye Faye

It is almost two years since Bayer 04 new signing Abdoulaye Faye first stepped foot into the BayArena as a player for the Swedish club BK Häcken in the opening match in the 2023/24 Europa League campaign. A day before his nineteenth birthday, the central defender did not play in the 4-0 win for the Werkself but it was "an incredible night" for him on 21 September 2023 as he explained in his first interview on bayer04.de. "I watched the players and saw the fans. I liked it." It was also the first European night early on in his career. He only joined the then champions of Sweden in the cold north of Europe from his home in Senegal a few weeks before that special moment. Bayer04.de profiles our new defender.

Abdoulaye Faye wechselt zu Bayer 04 | Erstes Interview

Werkself-TV - 27.06.2025

Faye: ‘Bayer 04 are the best team for my development’

Welcome, Abdoulaye Faye. The 20-year-old Senegalese central defender joins Leverkusen from top-flight Swedish club BK Häcken. In his first interview he talks about his move to Bayer 04 and his targets with the Werkself.