"With the Niedax Group, a company from our region will adorn the sleeve of our shirt in the future," said Fernando Carro, CEO of the German double winners. "Both Bayer 04 and the Niedax Group have delivered outstanding performances in the recent past. We want to build on this in the coming years and strive for further success together."
Bruno Reufels, CEO of the Niedax Group, added: “The Niedax Group has its roots in the Rhineland and, just like Bayer 04 Leverkusen, has made it to the absolute top level both nationally and internationally with solid and strategically far-sighted work. Regardless of the club's double win, we wanted to expand our partnership, which has existed since 1997. As the new sleeve partner, the Niedax Group is now very proud to be even closer to this successful team in the truest sense of the word and to support them in achieving their sporting goals. Simultaneously, we expect the partnership to bring significant added value for our sales and marketing goals and want to fill them with vitality in the long term.”
Markus Breglec, Chief Marketing and Innovation Officer at Bayer 04 Leverkusen, explained: "The expansion of our 27-year partnership with the Niedax Group is an outstanding sign of our long-standing collaboration. The mutual trust and appreciation we have for each other are just two factors in our solid foundation. I am personally delighted that we are now continuing our joint journey with the sleeve partnership for the Bundesliga and Champions League."
Niedax and Bayer 04 Leverkusen entered into their first co-operation back in 1997, initially as partners in the Business Club. As the co-operation progressed, both sides continuously expanded their successful relationship. Most recently, Niedax acted as a partner in the Bundesliga club's Sponsors Club. After 27 years of involvement at various sponsorship levels, the company will now make the step up to being Bayer 04 Leverkusen's official sleeve partner for the 2024/25 season.
In addition to the sleeve presence on the shirt, the Niedax Group's contractual rights at Bayer 04 Leverkusen include advertising on TV-relevant press back walls and LED advertising boards. This is complemented by visibility in the VIP areas of the BayArena at Bundesliga home fixtures, as well as other advertising services such as promotional campaigns and digital rights. The Niedax Group also has its own executive box in the Leverkusen stadium.
The Niedax Group will also be a strong partner of the Bayer 04 Women in the Google Pixel Women's Bundesliga in future. The company is also the sleeve partner on the shirts of the U17 and U19 youth teams as well as the #B04eSports team of Bayer 04.
About the Niedax Group
The Niedax Group is one of the world's leading suppliers of cable management systems. It operates at 67 locations, including 23 production sites, in over 30 countries. The Group currently employs over 2,600 people. The product portfolio comprises well over 50,000 items in the field of electrical installation. They are primarily used in public buildings, tunnels, infrastructure projects, industrial and automotive plants, maritime facilities, the energy sector and shipbuilding. The Niedax Group has been family-owned since its foundation in 1920 and has its headquarters in Linz am Rhein (Rhineland-Palatinate). Niedax has been taking on social responsibility as a partner in club football for decades – both on a local and national level.
Find out more at www.niedax-group.com.
A cracker of a semi-final at the Ulrich Haberland Stadium. The Bayer 04 U19 team entertain Bayern Munich on Saturday, 10 May (kick-off: 11:00 CEST/stadium opens: 10:00 CEST). In front of a home crowd, the team led by head coach Sergi Runge, who welcomes back an attacking player, is looking to build on the battling performances from the previous knockout games and "perform at the right moment." Tickets are available from the Bayer 04 online shop and the game will also be broadcast live on Sky.
Show moreGermany U17 head coach Marc Meister has called up three Bayer 04 youth players for the forthcoming UEFA U17 European Championship. The tournament involving eight teams runs from 19 May to 1 June in Albania.
Show more"We have mixed feelings overall today," said head coach Xabi Alonso after the 2-2 draw away to SC Freiburg. Bayer 04 were deservedly 2-0 down against the Champions League contenders up to the closing minutes but fought back with a double whammy from Florian Wirtz and Jonathan Tah to earn a point in the end. That maintains the run of unbeaten away games in the Bundesliga – the all-time record has been achieved! The Werkself review.
Show moreBayer 04 have now gone 33 Bundesliga away games in succession without defeat and thereby equalled the record set by Bayern Munich: Jonathan Tah netted the equaliser at 2-2 in added time away to SC Freiburg on his 400th appearance for the Werkself. SCF took a 2-0 lead with a strike from Maximilian Eggestein (44') and a Piero Hincapie own goal (48') before Florian Wirtz pulled a goal back on 82 minutes.
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