"We’re delighted to welcome MG Motor, a strong brand from the automotive industry, to the sponsors' club. Bayer 04 and MG Motor are constantly developing new, progressive approaches in their own market environment in order to be able to act and be fit for the future," says Markus Breglec, chief marketing and innovation officer. "The attitude towards innovation and sustainability strengthens our mutual trust and the endeavour to fill the partnership with life."
Philipp Hempel, vice-president sales at MG Motor Germany, also sees great future opportunities in the connection with the Werkself: "Bayer 04 Leverkusen and MG Motor Germany are partners who, in my view, fit together extremely well," says Hempel. "Both are at the forefront, both have innovative ideas. For us, one of these is electromobility, and the people in charge at Bayer 04 Leverkusen will be able to see for themselves how well it works in everyday life at the start of the second half of the season. We are looking forward to working together."
Bayer 04 Leverkusen will be celebrating its 120th anniversary in 2024, and MG Motor will also be 100 years old. Reason enough to celebrate together in the form of an official partnership. MG Motor's contractual rights include integration into the TV-relevant LED perimeter advertising at matches at the BayArena. Promotion rights for vehicle displays will also be realised there as part of Bundesliga home matches. In addition, MG Motor receives hospitality services from Bayer 04 with access to VIP tickets.
Photo (l-r.): Piero Hincapie (Bayer 04 player), Simon Rolfes (managing director for sport, Bayer 04 Leverkusen), Markus Breglec (chief marketing and innovation cfficer, Bayer 04 Leverkusen), Marc Hecht (head of PR DACH, MG Motor Germany), Philipp Hempel (vice-president sales, MG Motor Germany), Exequiel Palacios (Bayer 04 player)
About MG Motor Europe:
Visionary mobility for all - the MG brand has always stood for technologically sophisticated and modernly designed vehicles that offer a glimpse into the future while always remaining approachable. MG Motor has set itself the goal of making electric mobility accessible to everyone who wants to lead a sustainable lifestyle. With the electric models MG Marvel R Electric, MG4 Electric and MG5 Electric, MG Motor is already firmly established on the roads across Germany - 21,232 new vehicle registrations in 2023 alone speak for themselves.
MG once stood for open-top, two-seater sports cars like almost no other brand. From the 1920s onwards, the Morris Garages defined the concept and style of this type of vehicle, made it suitable for the masses and were always one step ahead of the competition with pioneering developments.
Further information on MG Motor's sales network and vehicle models in Germany can be found on the website.
Bayer 04 Leverkusen have appointed Carles Martínez Novell as the new head coach. The 42-year-old Spaniard worked for FC Toulouse in the French Ligue 1 until the end of the season. Martínez finished last term in ninth place with the club from the south of France. He will take over the Werkself on 1 July 2026 and has signed a contract to 30 June 2028. Martínez, whose contract with Toulouse expires at the end of the month, succeeds Kasper Hjulmand at Leverkusen, who is leaving the club after one season.
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Welcome to Leverkusen, Carles Martínez Novell. Bayer 04 have appointed the 42-year-old Spaniard as the new head coach on a contract to 2028. Martínez most recently worked for FC Toulouse in the French Ligue 1 until the end of the season. He previously spent four years at Barcelona's legendary academy La Masia in his home city. Bayer04.de introduces Martínez in more detail.
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Bayer 04 plans for the 2026/27 pre-season continue to take shape. The Werkself will kick off the new season in mid-July with the return to the training ground. The highlight will be the official season opener on 8 August at the BayArena, including a friendly against La Liga club Sevilla. Friendlies in Germany will take the team to neighbouring Monheim, Offenbach and Jena.
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Strengthening the Bayer 04 Leverkusen youth teams: Konstantinos Kotsifakis will join the Werkself from Bundesliga 2 club Hertha Berlin for the 2026/27 season, where he will be a permanent member of the Leverkusen U19 coaching set-up. The German-Greek will also take on an operational role in coaching the Bayer 04 Future Team. The 29-year-old was most recently head coach of the U17s at Hertha Berlin.
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Another award for the Bayer 04 head groundsman and staff: After coming top in the 2021/22, 2022/23 and 2024/25 seasons, the BayArena pitch came second in the Bundesliga Pitch of the Year ranking for the 2025/26 season. VfL Wolfsburg secured the top spot this year, with TSG Hoffenheim in third place.
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