"We’re delighted to welcome MG Motor, a strong brand from the automotive industry, to the sponsors' club. Bayer 04 and MG Motor are constantly developing new, progressive approaches in their own market environment in order to be able to act and be fit for the future," says Markus Breglec, chief marketing and innovation officer. "The attitude towards innovation and sustainability strengthens our mutual trust and the endeavour to fill the partnership with life."
Philipp Hempel, vice-president sales at MG Motor Germany, also sees great future opportunities in the connection with the Werkself: "Bayer 04 Leverkusen and MG Motor Germany are partners who, in my view, fit together extremely well," says Hempel. "Both are at the forefront, both have innovative ideas. For us, one of these is electromobility, and the people in charge at Bayer 04 Leverkusen will be able to see for themselves how well it works in everyday life at the start of the second half of the season. We are looking forward to working together."
Bayer 04 Leverkusen will be celebrating its 120th anniversary in 2024, and MG Motor will also be 100 years old. Reason enough to celebrate together in the form of an official partnership. MG Motor's contractual rights include integration into the TV-relevant LED perimeter advertising at matches at the BayArena. Promotion rights for vehicle displays will also be realised there as part of Bundesliga home matches. In addition, MG Motor receives hospitality services from Bayer 04 with access to VIP tickets.
Photo (l-r.): Piero Hincapie (Bayer 04 player), Simon Rolfes (managing director for sport, Bayer 04 Leverkusen), Markus Breglec (chief marketing and innovation cfficer, Bayer 04 Leverkusen), Marc Hecht (head of PR DACH, MG Motor Germany), Philipp Hempel (vice-president sales, MG Motor Germany), Exequiel Palacios (Bayer 04 player)
About MG Motor Europe:
Visionary mobility for all - the MG brand has always stood for technologically sophisticated and modernly designed vehicles that offer a glimpse into the future while always remaining approachable. MG Motor has set itself the goal of making electric mobility accessible to everyone who wants to lead a sustainable lifestyle. With the electric models MG Marvel R Electric, MG4 Electric and MG5 Electric, MG Motor is already firmly established on the roads across Germany - 21,232 new vehicle registrations in 2023 alone speak for themselves.
MG once stood for open-top, two-seater sports cars like almost no other brand. From the 1920s onwards, the Morris Garages defined the concept and style of this type of vehicle, made it suitable for the masses and were always one step ahead of the competition with pioneering developments.
Further information on MG Motor's sales network and vehicle models in Germany can be found on the website.
In mid-August, the Werkself will set off on a four-day trip to England to play their final two friendly matches of the 2026/27 pre-season against Premier League clubs Nottingham Forest and Newcastle United. The match in Nottingham against the Tricky Trees is on Wednesday 12 August at 20:45 CEST (19:45 BST) at the City Ground. The game against the Magpies in Newcastle is on Saturday 15 August at 16:00 CEST (15:00 BST) at the atmospheric St James’ Park. Details on ticket sales for both matches.
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The Werkself return tomorrow, Tuesday 14 July (from 11:00 CEST at the BayArena; live stream on bayer04.de, the Bayer 04 app and YouTube), with new head coach Carles Martínez leading his first training session as part of the Bayer 04 set-up. His coaching team comprises a mix of new and long-standing colleagues.
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The Germany U19 team were beaten 2-0 by record champions Spain in the final of the U19 European Championship in Wales. Bayer 04 players Montrell Culbreath and Francis Onyeka (on loan at SV 07 Elversberg) were in the starting line-up and played the full 90 minutes.
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