SILVER in the category 'B2C – Leisure/ Gaming /Games/ Sport'
The online presence of Bayer 04 was awarded silver in the category 'B2C – Leisure/Gaming/Games/Sport' in the Best of Content Marketing Award (BCM) 2024.
With the submission 'bayer04.de – Digital brand experience under the Cross' it was in the final selection from 128 entries in 38 categories at the BCM Award 2024. In addition to Bayer 04, three other submissions were rated silver in the Category ‘B2C – Leisure / Gaming /Games / Sport’:
- ‘The bigger draw – The most spectacular UEFA draw’ (Hamburg Marketing GmbH)
- ‘Goals everywhere’ (adidas AG)
- ‘You got this – EURO 2024 campaign“ (adidas AG)
Holger Tromp, communications director at Bayer 04: "With the current website we offer our fans a high quality, digital experience within the brand image of Under the Cross that follows the success of the Bayer 04 app. We are happy that the website has been received so enthusiastically by fans and has now gained positive recognition based on objective criteria from an expert panel. My thanks go to Heiko Schulz and the whole team for the implementation and the support of the lead agency I*AM Design as well as everybody involved.”
About the BCM Award:
The Best of Content Marketing Award (BCM Award) is an award that highlights the best from all relevant work in content driven communication in German-speaking countries. The focus of the panel is on content. The panel process and assessment criteria are transparent. Expert panels with a total of some 200 members decide the awards in 38 set categories.
