
Markus Breglec, Chief Marketing and Innovation Officer at Bayer 04, is very satisfied with the extended partnership with Monster Energy: "We are happy we can continue to work in the future with this internationally active player on targeted campaigns," said Breglec. "The brand and the products of Monster Energy go really well under the Cross and with our target group." The contract runs from the start of the current season to the end of the 2024/25 campaign.
As a partner in the Sponsors Club, Monster Energy has the right to dispense their energy drinks in the public and VIP areas at the BayArena during Bayer 04 matches. In addition to the visibility on the LED hoardings at the stadium and other digital activities, the partnership also involves the completion of a wide range of promotional activities. For example, a bar and tattoo studio were set up in the North West of the BayArena at the game against Union Berlin with fans able to obtain free energy drinks and non-permanent Bayer 04 tattoos. After the game, product samples were distributed at three places around the stadium. They were soon snapped up. A successful start to the new partnership.
Monster Energy:
Monster Energy is more than an energy drink, Monster Energy is a lifestyle. The global player supports extreme sports, motorsport and the gaming community as well as a range of lifestyle locations – from tattoo shops to skate parks. Monster Energy supports athletes in turning their passion into a career and strives to create authentic experiences that are inspirational. The position of Monster Energy: "We are a brand that stands for being the best in what we do." Find out more on their website.
Photo (l. to r.): Lucas Körner (Monster Energy), Josua Lehr (Head of Pre-Sales and Product Development B2B, Bayer 04), Gabriel Halbscheffel (Monster Energy), Markus Breglec (Chief Marketing and Innovation Officer, Bayer 04), Robin Kasper (Regional Marketing Director Germany & Nordics, Monster Energy), Christian Schnabel (Sales Manager, Sportfive)

The European jersey has been launched, the UEL opponents have been drawn – and anticipation for the European campaign is running high. To mark the occasion, an autograph session was held on Friday afternoon, 28 August, at the Fanwelt with current Werkself player Montrell Culbreath and official club legend Paulo Sergio.
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After six and a half years, Exequiel Palacios is leaving the Bundesliga and moving from Bayer 04 to the Premier League. The Argentine, who as a Werkself player won the World Cup with his national team four years ago and finished as runners-up at this summer’s tournament, will play for newly promoted English side Ipswich Town with immediate effect. The 27-year-old, whose contract in Leverkusen was due to run until 30 June 2030, joined Bayer 04 in January 2020 as a promising young talent. He steadily developed into one of the best defensive midfielders in the German top flight.
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When Exequiel Palacios moved from the Argentinian club River Plate to Bayer Leverkusen on 1 January 2020, the then 21-year-old could not have imagined just how successful the next six and a half years would be for him. Pala, as he is known, had already won the Copa Libertadores – the most prestigious competition in South American club football – with River Plate. But there were still so many more trophies to come.
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