Where to Watch the Bayer 04 Stars in North America

City Snapshot: Bigger than big, Dallas blends Texas swagger with modern skyscrapers, world-class sports and one of the most dynamic food scenes in the United States. The city’s metro area stretches across North Texas and is known for everything from cowboy culture to cutting-edge arts districts.

Insider Tip: Spend an evening in the lively Deep Ellum neighborhood for live music, street art and outstanding Tex-Mex food.

City Snapshot: One of America’s most international cities, Houston is famous for space exploration, incredible diversity and a food culture influenced by communities from around the world. The city combines southern hospitality with global energy and is home to NASA’s Johnson Space Center.

Insider Tip: Visit the Museum District during the day before heading to EaDo or Midtown at night. Food lovers should not leave Houston without trying Vietnamese-Cajun seafood, a local specialty unique to the city.

City Snapshot: Known for its slow-smoked barbecue, rich jazz history and midwestern charm, Kansas City sits at the meeting point of the Missouri and Kansas Rivers.

Insider Tip: Don’t miss an evening in the bustling Power & Light District downtown. For barbecue, locals debate their favorites endlessly, but Joe’s Kansas City Bar-B-Que remains one of the city’s iconic stops.

City Snapshot: One of the capitals of the American South, Atlanta combines modern skyscrapers, rich civil rights history and southern traditions. The city is home to major sports franchises, influential music and film industries and one of the busiest airports in the world.

Insider Tip: Spend time exploring Centennial Olympic Park, designed as the heart of the 1996 Olympics, and the nearby Georgia Aquarium before the match. For nightlife and restaurants, Midtown and the BeltLine are among the city’s most popular gathering spots.

City Snapshot: Often considered the cultural heart of Mexico, Guadalajara is famous for mariachi music, tequila traditions and beautiful colonial architecture. The city combines historic plazas and vibrant street life with one of the strongest football cultures in North America.

Insider Tip: Explore the historic center and the lively neighborhoods of Chapultepec and Tlaquepaque before the match. If you want a true local experience, try traditional birria or tortas ahogadas — two of Guadalajara’s signature dishes.

City Snapshot: Known for its slow-smoked barbecue, rich jazz history and midwest charm, Kansas City is in fact located on the western edge of the state of Missouri at the confluence of the Missouri and Kansas Rivers.

Insider Tip: Don't miss an evening out at the bustling and energetic Power & Light District in downtown. Grab a drink or eat the famous Joe's Kansas City Bar-B-Que at the County Road Ice House restaurant.

City Snapshot: While officially branded as a San Francisco Bay Area venue for the FIFA World Cup, the stadium is actually located about 45 minutes south of San Francisco in Santa Clara, in the heart of Silicon Valley. The region is known for its rolling hills, tech innovation, diverse food culture and iconic bayfront scenery stretching from San Francisco to San Jose.

Insider Tip: If you have extra time before the match, spend a day exploring San Francisco’s waterfront neighborhoods, Golden Gate views and famous cable cars before heading south to Santa Clara for the game. Around the stadium area, Santana Row in nearby San Jose is one of the best spots for shopping and outdoor dining – or try some wine tasting in the Santa Cruz mountains among the Redwood trees.

City Snapshot: Known for its slow-smoked barbecue, rich jazz history and midwest charm, Kansas City is actually located on the western edge of the state of Missouri at the confluence of the Missouri and Kansas Rivers.

Insider Tip: Don't miss an evening out at the bustling and energetic Power & Light District in downtown. Grab a drink or eat the famous Joe's Kansas City Bar-B-Que at the County Road Ice House restaurant.

City Snapshot: Bigger than big, Dallas blends Texas swagger with modern skyscrapers, world-class sports and one of the most dynamic food scenes in the United States. The city’s metroplex stretches across North Texas and is known for everything from cowboy culture to cutting-edge arts districts.

Insider Tip: Spend an evening in the lively Deep Ellum neighborhood for live music, street art and outstanding Tex-Mex food.

City Snapshot: A fast-growing metropolis in North Texas, Dallas is known for its bold skyline, strong sporting culture and deep ties to American business and innovation. The wider Dallas–Fort Worth area blends modern urban life with traditional Texas identity, including a strong barbecue and music scene.

Insider Tip: Head to the Deep Ellum district before the match for live music, street art and restaurants. For a more upscale pre-game atmosphere, Uptown and the Arts District offer plenty of dining and entertainment options within easy reach of downtown.

City Snapshot: One of the oldest cities in the United States, Boston blends rich American history with a passionate sports culture and a strong academic presence. The city’s compact layout along the harbor makes it highly walkable, with historic landmarks and modern waterfront developments side by side.

Insider Tip: Walk the Freedom Trail to explore Boston’s revolutionary history before the game, then head to the Seaport District for modern restaurants and waterfront views. Fenway-area pubs and downtown bars are popular gathering spots for matchday atmosphere.

City Snapshot: One of the world’s most iconic cities, New York offers unmatched energy, culture and diversity. From Manhattan’s skyline to Brooklyn’s creative neighborhoods, the city is a global center for sport, media, finance and entertainment.

Insider Tip: Spend time around Central Park or the Hudson River waterfront before kickoff, then head to Midtown or downtown Brooklyn for pre-match food and fan gatherings. New York’s neighborhoods each offer a different matchday experience, from rooftop bars to street-side watch parties.

City Snapshot: Often considered the cultural heart of Mexico, Guadalajara is famous for mariachi music, tequila traditions and beautiful colonial architecture. The city combines historic plazas and vibrant street life with one of the strongest football cultures in North America.

Insider Tip: Explore the historic center and the lively neighborhoods of Chapultepec and Tlaquepaque before the match. If you want a true local experience, try traditional birria or tortas ahogadas — two of Guadalajara’s signature dishes.

City Snapshot: A major hub of the American South, Atlanta combines modern urban growth with deep historical significance, particularly in the civil rights movement. The city is also a major sports destination and cultural center with a dynamic food and music scene.

Insider Tip: Visit Centennial Olympic Park and the surrounding downtown attractions before the match. For a more local experience, head to the BeltLine or Midtown for restaurants, bars and fan gatherings on matchday.

City Snapshot: One of the world’s great megacities, Mexico City is rich in history, culture and football passion. Built on the foundations of the Aztec capital Tenochtitlán, it blends ancient heritage with modern energy, world-class cuisine and iconic architecture.

Insider Tip: Spend time in the historic center around the Zócalo and Palacio de Bellas Artes before the match, or explore the trendy neighborhoods of Roma and Condesa for cafes, parks and nightlife. Local street food — especially tacos al pastor — is a must-try experience for visiting fans.

City Snapshot: A global capital of entertainment, sports and culture, Los Angeles blends sunny beaches, Hollywood glamour and one of the world’s most diverse populations. Spread across Southern California, the city is famous for its creative energy, palm-lined boulevards and broad beaches in Santa Monica, Venice Beach and Manhattan Beach, among others.

Insider Tip: Take advantage of the Southern California weather with a visit to the Santa Monica pier or Venice Beach boardwalk before the match.

City Snapshot: Surrounded by water, mountains and evergreen forests, Seattle is one of the most scenic host cities for this World Cup. Known for its coffee culture, tech industry and passionate football supporters, the city combines a laid-back Pacific Northwest atmosphere with a vibrant urban core.

Insider Tip: Visit Pike Place Market to see the fresh fish and Seattle’s waterfront before the game, or take a ferry on Puget Sound. And don’t miss the view from the Space Needle on a clear day.

City Snapshot: Toronto is the largest city in Canada and is considered the economic and cultural centre of the country. The metropolis of millions on the shores of Lake Ontario features an impressive skyline around the famous CN Tower, an extraordinary cultural diversity and a lively sports scene.

Insider Tip: Toronto is best experienced away from the main sights: Simply stroll through the different neighbourhoods. Whether it's the creative Kensington Market, trendy Queen West or multicultural Chinatown - each neighbourhood has its own character.

City Snapshot: A global capital of entertainment, sports and culture, Los Angeles blends sunny beaches, Hollywood glamour and one of the world’s most diverse populations. Spread across Southern California, the city is famous for its creative energy, palm-lined boulevards and broad beaches in Santa Monica, Venice Beach and Manhattan Beach, among others.

Insider Tip: Take advantage of the Southern California weather with a visit to the Santa Monica pier or Venice Beach boardwalk before the match.

City Snapshot: Surrounded by water, mountains and evergreen forests, Seattle is one of the most scenic host cities for this World Cup. Known for its coffee culture, tech industry and passionate football supporters, the city combines a laid-back Pacific Northwest atmosphere with a vibrant urban core.

Insider Tip: Visit Pike Place Market to see the fresh fish and Seattle’s waterfront before the game, or take a ferry on Puget Sound. And don’t miss the view from the Space Needle on a clear day.