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7.09.2026Business

Fashion and style for the Werkself: LERROS remains Bayer 04's official outfitter

The men's clothing retailer LERROS will remain the official fashion and premium partner of Bayer 04 for the current season. As in the past, LERROS will provide the club's men's team, coaching staff and management with high-quality clothing for international trips.
Equi Fernández

“Since the start of our partnership in 2024, LERROS has proven to be an exceptionally dedicated and extremely reliable partner,” emphasised Markus Breglec, chief marketing & innovation officer at Bayer 04. “Through their professionalism and empathy, Bayer 04 and LERROS have made their close and trusting relationship visible and transparent to everyone on their many joint journeys through the world of football. The label’s style is a perfect fit for Bayer 04’s DNA. Together, we embody the will to win and team spirit.”

By continuing its sponsorship, LERROS will have extensive logo exposure in the BayArena’s mixed zone, at the Werkself’s Bundesliga press conferences and on sponsor boards during games. At every Bundesliga home game, LERROS will also be visible on the LED boards and on the boards behind the goals at the BayArena. Business seats for the fashion label in the VIP West Premium Lounge round out the portfolio.

About LERROS:

LERROS stands for modern, high-quality men’s fashion that captivates with its timeless design and unparalleled comfort. For over 40 years, LERROS has been creating stylish and versatile collections designed not only for everyday wear but also for special occasions. With a focus on first-class materials and craftsmanship, as well as attention to detail, LERROS combines tradition with innovation and appeals to fashion-conscious men who want to express their personality through sophisticated fashion and stylish accents.

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