A reception at the German – Brazilian Chamber of Foreign Trade in the city centre of São Paulo was the first event of the day. Different members of the German – Brazilian business community attended to hear one or two anecdotes from the historic double winning season of 2023/24 first hand from Simon Rolfes, sporting managing director at Bayer 04, and Kim Falkenberg, head of recruitment at Bayer 04. The event was hosted by Katharina Gerlitz, coordinator for market entry and business development at the foreign trade chamber.
That was followed by a very special visit: Bayer 04, in partnership with the Plastiks company, opened a new green mining recycling station in São Paulo. Bayer 04 legend Paulo Sergio made the one-hour journey to Embu das Artes, a municipality to the south of São Paulo, to experience first-hand how the waste collection point works. On site he spoke in depth to young people about the subject of sustainability.
The visit to the recycling plant was the official launch of a joint project. Plastiks is a sustainable organisation that is committed worldwide to the reuse of waste and against waste pollution. As part of this cooperation, Bayer 04 is working with the green mining organisation in São Paulo, the most populous city in South America and hometown to club legend Sergio, where the waste recycling rate is currently only around 3%. You can find out more HERE.
Rolfes and Falkenberg had a little time for a sightseeing tour through the city – with the walk including São Paulo's famous area of Beco de Batman (Batman Alley), which is primarily known for its artistic wall paintings. A must during the walk: The Meisterschale.
Holger Tromp, communications director at Bayer 04, summed up the eventful day as follows: "Today was a great opportunity for us to make contact with a large number of the members of the community of São Paulo – whether that was the business people from the foreign trade chamber, with employees at the green mining station or simply with football fans everywhere here during our events." Tromp added: "This link should be durable to further strengthen our link to the Brazilian market and the country over the long term."
The third day in the melting pot of Brazil starts with a number of media events followed by a visit to a school. The day will be rounded off with a premiere of the Bayer 04 documentary 'A Dream Comes True' that is being broadcast in Brazil for the first time in the evening in cooperation with TV Globo to over 1,000 people at the Goethe Institute.
After being nominated for the Bundesliga Goal of the Year 2025, Martin Terrier's wonderful strike for the opener against FC Köln is now also up for selection for the ARD Sportschau Goal of the Month award for December 2025. Bayer 04 fans have until 19:00 CET on 10 January to vote for the French forward.
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Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career as he worked as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personalised Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…
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"In every ending lies a new beginning" is a well-known saying. This phrase has probably never been more apt at Bayer 04. After winning the Bundesliga in 2023/24 and finishing as runners-up in 2024/25, the summer was the most eventful ever in terms of transfers. Over ten players and the coach, including the coaching staff, left the club. A lot of the heroes of the double-winning side began a new chapter. It was the end of an era. And at the same time the beginning of a new, very exciting and promising chapter for Leverkusen. The Werkself welcomed more than a dozen new arrivals, including experienced title-winners and young talents, to build a new "foundation for a successful team capable of winning titles" under the Bayer Cross, as managing director sport Simon Rolfes put it. A new spirit, a new hunger, a new story was to be created. Bayer04.de looks back at the first few months of this story and the final act of the preseason.
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43 points at the end of the last Bundesliga season were not only more than ever before for the Bayer 04 Women, but also led to a record fourth-place finish. That was followed by a Hinrunde with many more victories, but also some setbacks. In an interview with bayer04.de, sporting director Achim Feifel takes stock at the end of the year.
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With their wonderful goals, Martin Terrier and Florian Wirtz are up for the Bundesliga Goal of the Year 2025. Voting for fans will run exclusively via the official Bundesliga app until Sunday, 4 January.
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