"Bayer and sports – this connection is almost as old as the company itself, which has existed for 160 years. Today, the 22 Bayer clubs with around 43,000 actively involved covers the whole spectrum of modern sports – from amateur through professional sport to sport for the disabled, which has been one of our main elements for many decades. The promotion of sport in all its forms is firmly part of the corporate commitment of the Bayer group," said Heike Prinz, board member of Bayer AG.
Entrance into the index is based on the evaluation of a panel consisting of a range of experts in these areas. The assessment is based on the five criteria of effectiveness, innovation, commitment, investment and commercial viability. The concept of Bayer club promotion in general as well as the support of parasports in particular were honoured. This commitment in its form is unique and serves as a model for other companies.
With the award and adoption into the Laureus Sport For Good Index, Bayer AG is encouraged to continue to promote sport with great commitment – including as part of the Bayer Sports Family together with Bayer 04.
Title photo: Mika Volkmann
The Laureus Sport For Good Index:
The index introduced in 2021 pays tribute to different brands, who show a high commitment to sport, are oriented towards the sustainability targets at the UN and achieve positive effects in society.
After eight years in the youth set-up at Bayer 04 Leverkusen, Benjamin Adam is leaving the club. The 35-year-old, who most recently coached the Leverkusen U17s, will take charge of the Hansa Rostock U19 team next season.
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There was a successful end to the women's internationals with Werkself players Carlotta Wamser and Cornelia Kramer qualifying for the 2027 World Cup finals in Brazil. A third Leverkusen player is still in with a chance of joining them. The Germany U23 players also experienced success in their last two international friendlies of the season.
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Traveling to North America for the World Cup this summer to see your favorite Bayer 04 players? Here’s a quick cheat sheet with thumbnail portraits and insider tips for each city from a local expert, so you can make the most of your visit and activities beyond the game!
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A fresh look for the BayArena: The Bayer 04 stadium will have new seating in the form of folding seats for the 2026/27 campaign that will ensure significantly improved seating comfort and simplified movement within the rows of seats. As part of routine replacement after 17 years, fans of the Werkself were able to purchase the existing seats, used to witness the first German league title in the club's history. In addition, a large proportion of the seats will be donated to charitable projects, primarily in the local region. Bayer 04 fans can look forward to new, functional folding seats for the season opener at the beginning of August - still in the club colours of black and red, of course. A glimpse at the BayArena during the refurbishment.
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