Werkself fans will quickly feel at home and find their way round on the new website. The new tidied up appearance and the clear structure of the fly-out menu, used to quickly find your target with a click, improve the fan experience even more. All content and pages are in German and English and shortly Spanish will also be available.
"With the new website we offer our fans the next high quality digital experience with the new 'under the Cross' brand image following on from the success of the Bayer 04 app. I would like to thank project leader Heiko Schulz and everybody who worked on the involved renewal of bayer04.de," said Tromp.
Here are a few features and highlights from the new digital offer:
Graphic elements like script, lines and coloured surfaces are picked up in the corporate design from Bayer 04. As the cross also belongs to the brand look this symbol is in various places on the website. A special highlight: In the background of a page not only photos can be placed but now also videos. For example if you look at the team page and the profiles of the Werkself players then you will see full details and facts as well as match footage involving the particular player.
Everything about Bayer 04: That is and remains the motto of the website. In addition to the Werkself there are, of course, the other teams such as the U19s and U17s, the Women's team, the Veterans team and the eSports players. A lot that fans already know from the Bayer 04 app can now be found on the website – such as the comprehensive match centre that for every game involving the Werkself will show line-ups as well as live text updates, stats, tables, scorelines, Werkself Radio as well as much more different information. Or there is the colourful mix of content from different Bayer 04 channels in text news, images, videos, social media content and stats. Compared with the previous online presence the important subject of sustainability will be considered even more closely with its own heading. And the Bayer 04 history will now be shown in detail under its own menu point. And supporters of the Black and Reds will find all the important subjects in the fans and membership area.
This type of navigation shows the user the whole page architecture at one look and also offers fast orientation. One click takes you to every relevant subpage.
Anyone who wants tickets for the next Werkself match at the BayArena, new shirts or other fan merchandise, can quickly get there with one click using the relevant button. There are numerous "jumping off point" content pages – for example the profiles of Granit Xhaka and Co. where you can order the required merchandise immediately.
That also applies to the opportunity to easily become a member of the Bayer 04 Club, the Teens, the Lions Club or the Silver Lions. The reworked search function brings up relevant search results when typing and sorts them according to news, videos and pages.
The new website can be used without hesitation (no barriers) by all users regardless of their restrictions or technical capabilities.
The Werkself continue their 2026/27 pre-season preparations with their third friendly against Belgian top-flight side KRC Genk at the Ulrich-Haberland-Stadion on Wednesday 29 July (kick-off 15:00 CEST). Werkself-TV is broadcasting the match live and in full in a stream from 14:50 CEST...
Bayer 04 are back on the pitch. Following the first training sessions, the Werkself play the first pre-season friendly on Saturday, July 18. The match against Oberliga club Sportfreunde Baumberg kicks off at 15:30 CEST in Monheim am Rhein. Fans unable to attend the match can watch head coach Carles Martínez’s first game in charge for free via a livestream at bayer04.de and on the Bayer 04 app, as well as on Werkself.tv (exclusively for members). Just log on and watch the games live. All the other Werkself preseason friendlies leading up to the 2026/27 season will also be streamed live for free.
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Bayer 04 is redesigning the public catering at the BayArena and Ulrich-Haberland-Stadion for the start of the 2026/27 season. Together with new catering partner Aramark, processes will be developed and the service at the stadium will be improved in a targeted way.
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The German Football Association (DFB) has officially recognised Bayer 04 as a centre for the development of female talent for the 2026/27 season. The club was awarded that role on 1 January 2026, and this status has now been renewed.
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Bayer 04 Leverkusen have sold young defender Andrea Natali to AZ Alkmaar on permanent terms. The 18-year-old Italian was on loan at the Dutch club last season, where he mainly played for the reserve team in the second division.
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