Weihnachtsgrüße, Unterhaltungsformate für TikTok, Fotoshooting für das Merchandising, Interviews für eigene und externe – nicht zuletzt internationale – Medien, Aufsager für karitative Partner: Die Anfragen an die Lizenzspieler bei Bayer 04 sind vielfältig. Damit die Spieler in den Englischen Wochen nicht immer wieder zur Verfügung stehen müssen, haben die Verantwortlichen im vergangenen Jahr den PR- und Partner-Tag ins Leben gerufen, um möglichst viele Wünsche en bloc bedienen zu können und den Aufwand für die Spieler möglichst gering zu halten. Selbstverständlich sollen sich die Profis in erster Linie auf die sportlichen Leistungen sowie die notwendige Regeneration konzentrieren. Zwei- bis dreimal pro Halbserie finden diese Tage statt. Bayer04.de liefert Einblicke in den PR- und Partner-Tag von Dienstag:
Christmas greetings, entertainment formats for TikTok, a merchandising photo shoot, interviews for in-house and external – and last but not least international – media, support for charity partners: The requests to first team players at Bayer 04 are many and varied. To avoid repeated requests for the players to be be available during the double-fixture weeks, the management set up the PR and Partner day last year to be able to satisfy as many demands as possible at one go and minimise the demands on the players. Of course, the players primary focus is on sporting performances and the necessary regeneration. Nowadays, two to three of these events take place per half-season. Bayer04.de reports on the PR and Partner day on Tuesday.
The Bayer 04 eSports players have another double matchday: On Tuesday 24 November, the Leverkusen console players have two games in the Virtual Bundesliga (VBL) against clubs in the real second division. The first match at 18.00 CET against Hamburg SV is followed by the game against VfL Bochum at 20.00 CET. Incidentally: Due to an absence caused by illness for Fabian ‘B04_DUBZJE’ De Cae, the 18-year-old new signing Marc ‘MARC_LDW23’ Landwehr will make his debut for the Black and Reds.
The live show on the in-house Bayer 04 Twitch channel starts at 17.45 CET. Log on and support the #B04eSports players.
According to a recent analysis, the best place to shop is at – Bayer 04: The digital advice service and agency nexum put together a digital ranking of the 18 Bundesliga clubs on behalf of kicker. Seven different categories were examined in detail including online shops –Bayer 04 were the winners in this section. “The ranking of the shops covers the components of navigation, user experience and style/design and was assessed through a notional purchase process for ordering a shirt with printing,” was the explanation issued by nexum.
In the overall ranking, Bayer 04 are in third place. RB Leipzig have been named digital champions with Eintracht Frankfurt second.
You can try out the benefits offered by the Bayer 04 online shop straightaway– and with plenty of discounts: From Tuesday 24 November to Saturday 28 November, you can get up to 50 per cent off Bayer 04 membership for the first year of the contract. Club membership costs just €20 during this period and membership in the first year is only €15 , for Löwen and Teens. Information on the Black and Red week is available HERE.
It starts on Tuesday with a real cracker of an offer: You will receive a 20 per cent discount on the current Werkself shirt. If you buy two then the discount is 30 per cent, with three or more it is 40 per cent off. Click HERE for the deal!
Send an important signal: On Wednesday 25 November for the International Day for the Elimination of Violence against Women – and this year the Zonta Club Leverkusen are sending out an orange signal against sexual violence. Bayer 04 are supporting this campaign in 2020, as in previous years, the BayArena will be lit up orange from 17.00 CET.
Also illuminated are the Water Tower, the Morsbroich Museum, the Leverkusen Clinic plus the Christuskirche in Wiesdorf. In addition, artists are painting the EVL energy centre in the new Bahnstadt with a motif on the subject of ‘Orange your City’.
On the back of five wins on the bounce in the Bundesliga, the Werkself players were in high spirits for the PR and Partner day. Two Black and Reds have the same reason to be in a good mood: Lukas Hradecky and Hendrie Krüzen both celebrate their birthdays today. While the Finland goalkeeper is now 31 years old, assistant coach Krüzen is 56. Bayer 04 wish: Happy birthday, Lukas and Hendrie!
“Year after year, this is an incredibly valuable gathering, both in terms of the content covered and the opportunity for mutual discussion,” stressed Bayer 04 goalkeeping coach David Thiel in his welcoming address at this year’s goalkeeping coaches’ meeting. This was the third time in four seasons that the event had been held at the BayArena. Organised by the German Football Association (DFB), the meeting brought together goalkeeping coaches from the Bundesliga, Bundesliga 2 and the 3rd division from the west region. For the first time this year, goalkeeping coaches from the youth performance centres (NLZ) were also present. Bayer 04 fitness coach Markus Müller provided fascinating insights into the specific fitness training carried out with the Werkself’s goalkeepers.
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It was another incredibly close call in the end: The second showdown in the 2026/27 VBL Club Championship saw the #B04eSports team once again narrowly miss out on a place in the top 16 of the preliminary round – and with it, a spot in the in-person knockout stage. It was a bitter blow: Marc and Sean Landwehr again fell just short, despite being level on points with their rivals. As was the case last month, their weaker record across the twelve individual matches in the six preliminary round fixtures proved decisive.
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“They stuck with us over the past few weeks when things weren’t going so well,” said captain Edmond Tapsoba, thanking the fans for their support after the 2–1 win in Cologne and dedicating the derby victory to them. Throughout the 90 minutes, the Werkself had looked unfazed and in command, inflicting the first home defeat of the season on FC Köln. It was the sixth consecutive win against the Cologne team for Bayer 04 – head coach Carles Martínez, on the other hand, was facing the team from the neighbouring city for the first time and “now really knows what this derby win means”. The Werkself derby review.
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Following the 2–1 derby victory away at FC Köln on Bundesliga matchday 9, Edmond Tapsoba, Malik Tillman and Aleix Garcia spoke to Werkself TV...
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Werkself TV shows the highlights of Bayer 04's 2-1 derby win at 1. FC Köln Matchday 9 of the 2026/27 Bundesliga season...
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