Weihnachtsgrüße, Unterhaltungsformate für TikTok, Fotoshooting für das Merchandising, Interviews für eigene und externe – nicht zuletzt internationale – Medien, Aufsager für karitative Partner: Die Anfragen an die Lizenzspieler bei Bayer 04 sind vielfältig. Damit die Spieler in den Englischen Wochen nicht immer wieder zur Verfügung stehen müssen, haben die Verantwortlichen im vergangenen Jahr den PR- und Partner-Tag ins Leben gerufen, um möglichst viele Wünsche en bloc bedienen zu können und den Aufwand für die Spieler möglichst gering zu halten. Selbstverständlich sollen sich die Profis in erster Linie auf die sportlichen Leistungen sowie die notwendige Regeneration konzentrieren. Zwei- bis dreimal pro Halbserie finden diese Tage statt. Bayer04.de liefert Einblicke in den PR- und Partner-Tag von Dienstag:
Christmas greetings, entertainment formats for TikTok, a merchandising photo shoot, interviews for in-house and external – and last but not least international – media, support for charity partners: The requests to first team players at Bayer 04 are many and varied. To avoid repeated requests for the players to be be available during the double-fixture weeks, the management set up the PR and Partner day last year to be able to satisfy as many demands as possible at one go and minimise the demands on the players. Of course, the players primary focus is on sporting performances and the necessary regeneration. Nowadays, two to three of these events take place per half-season. Bayer04.de reports on the PR and Partner day on Tuesday.
The Bayer 04 eSports players have another double matchday: On Tuesday 24 November, the Leverkusen console players have two games in the Virtual Bundesliga (VBL) against clubs in the real second division. The first match at 18.00 CET against Hamburg SV is followed by the game against VfL Bochum at 20.00 CET. Incidentally: Due to an absence caused by illness for Fabian ‘B04_DUBZJE’ De Cae, the 18-year-old new signing Marc ‘MARC_LDW23’ Landwehr will make his debut for the Black and Reds.
The live show on the in-house Bayer 04 Twitch channel starts at 17.45 CET. Log on and support the #B04eSports players.
According to a recent analysis, the best place to shop is at – Bayer 04: The digital advice service and agency nexum put together a digital ranking of the 18 Bundesliga clubs on behalf of kicker. Seven different categories were examined in detail including online shops –Bayer 04 were the winners in this section. “The ranking of the shops covers the components of navigation, user experience and style/design and was assessed through a notional purchase process for ordering a shirt with printing,” was the explanation issued by nexum.
In the overall ranking, Bayer 04 are in third place. RB Leipzig have been named digital champions with Eintracht Frankfurt second.
You can try out the benefits offered by the Bayer 04 online shop straightaway– and with plenty of discounts: From Tuesday 24 November to Saturday 28 November, you can get up to 50 per cent off Bayer 04 membership for the first year of the contract. Club membership costs just €20 during this period and membership in the first year is only €15 , for Löwen and Teens. Information on the Black and Red week is available HERE.
It starts on Tuesday with a real cracker of an offer: You will receive a 20 per cent discount on the current Werkself shirt. If you buy two then the discount is 30 per cent, with three or more it is 40 per cent off. Click HERE for the deal!
Send an important signal: On Wednesday 25 November for the International Day for the Elimination of Violence against Women – and this year the Zonta Club Leverkusen are sending out an orange signal against sexual violence. Bayer 04 are supporting this campaign in 2020, as in previous years, the BayArena will be lit up orange from 17.00 CET.
Also illuminated are the Water Tower, the Morsbroich Museum, the Leverkusen Clinic plus the Christuskirche in Wiesdorf. In addition, artists are painting the EVL energy centre in the new Bahnstadt with a motif on the subject of ‘Orange your City’.
On the back of five wins on the bounce in the Bundesliga, the Werkself players were in high spirits for the PR and Partner day. Two Black and Reds have the same reason to be in a good mood: Lukas Hradecky and Hendrie Krüzen both celebrate their birthdays today. While the Finland goalkeeper is now 31 years old, assistant coach Krüzen is 56. Bayer 04 wish: Happy birthday, Lukas and Hendrie!
Ten years after retiring as a player, Kristina Sundov is returning to the Bayer 04 Women’s team as assistant coach. The 39-year-old former Croatia international takes over from Remzi Kahraman, who has taken up a new challenge abroad. She has been given a contract to 30 June 2028.
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The training pitches at the BayArena are already buzzing with activity again, even before training officially begins next week. On Monday morning, a small group from the Werkself first-team squad completed a session lasting around an hour. Both new and familiar faces were present.
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One ticket, two matches – and a varied programme of events, including appearances by players from the professional teams: Bayer 04 has come up with something very special for the 2026 season launch on Saturday, 8 August. From morning right through to the evening, Werkself fans can use just one ticket to not only enjoy top-class football from the Bayer 04 teams live, but also to experience unforgettable moments with the whole family through a variety of hands-on activities around the BayArena and the Ulrich Haberland Stadium. The day will also end on a real high note: after both matches, Bayer 04 supporters will have the opportunity to interact directly with the players during joint activities and get to know them from a different angle.
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Issa Traoré is moving from Bayer 04 Leverkusen to Slovakian top-flight side AS Trencin. The club has loaned the centre-back out for one year to this year’s ninth-placed team in the Slovakian league.
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