Weihnachtsgrüße, Unterhaltungsformate für TikTok, Fotoshooting für das Merchandising, Interviews für eigene und externe – nicht zuletzt internationale – Medien, Aufsager für karitative Partner: Die Anfragen an die Lizenzspieler bei Bayer 04 sind vielfältig. Damit die Spieler in den Englischen Wochen nicht immer wieder zur Verfügung stehen müssen, haben die Verantwortlichen im vergangenen Jahr den PR- und Partner-Tag ins Leben gerufen, um möglichst viele Wünsche en bloc bedienen zu können und den Aufwand für die Spieler möglichst gering zu halten. Selbstverständlich sollen sich die Profis in erster Linie auf die sportlichen Leistungen sowie die notwendige Regeneration konzentrieren. Zwei- bis dreimal pro Halbserie finden diese Tage statt. Bayer04.de liefert Einblicke in den PR- und Partner-Tag von Dienstag:
Christmas greetings, entertainment formats for TikTok, a merchandising photo shoot, interviews for in-house and external – and last but not least international – media, support for charity partners: The requests to first team players at Bayer 04 are many and varied. To avoid repeated requests for the players to be be available during the double-fixture weeks, the management set up the PR and Partner day last year to be able to satisfy as many demands as possible at one go and minimise the demands on the players. Of course, the players primary focus is on sporting performances and the necessary regeneration. Nowadays, two to three of these events take place per half-season. Bayer04.de reports on the PR and Partner day on Tuesday.
The Bayer 04 eSports players have another double matchday: On Tuesday 24 November, the Leverkusen console players have two games in the Virtual Bundesliga (VBL) against clubs in the real second division. The first match at 18.00 CET against Hamburg SV is followed by the game against VfL Bochum at 20.00 CET. Incidentally: Due to an absence caused by illness for Fabian ‘B04_DUBZJE’ De Cae, the 18-year-old new signing Marc ‘MARC_LDW23’ Landwehr will make his debut for the Black and Reds.
The live show on the in-house Bayer 04 Twitch channel starts at 17.45 CET. Log on and support the #B04eSports players.
According to a recent analysis, the best place to shop is at – Bayer 04: The digital advice service and agency nexum put together a digital ranking of the 18 Bundesliga clubs on behalf of kicker. Seven different categories were examined in detail including online shops –Bayer 04 were the winners in this section. “The ranking of the shops covers the components of navigation, user experience and style/design and was assessed through a notional purchase process for ordering a shirt with printing,” was the explanation issued by nexum.
In the overall ranking, Bayer 04 are in third place. RB Leipzig have been named digital champions with Eintracht Frankfurt second.
You can try out the benefits offered by the Bayer 04 online shop straightaway– and with plenty of discounts: From Tuesday 24 November to Saturday 28 November, you can get up to 50 per cent off Bayer 04 membership for the first year of the contract. Club membership costs just €20 during this period and membership in the first year is only €15 , for Löwen and Teens. Information on the Black and Red week is available HERE.
It starts on Tuesday with a real cracker of an offer: You will receive a 20 per cent discount on the current Werkself shirt. If you buy two then the discount is 30 per cent, with three or more it is 40 per cent off. Click HERE for the deal!
Send an important signal: On Wednesday 25 November for the International Day for the Elimination of Violence against Women – and this year the Zonta Club Leverkusen are sending out an orange signal against sexual violence. Bayer 04 are supporting this campaign in 2020, as in previous years, the BayArena will be lit up orange from 17.00 CET.
Also illuminated are the Water Tower, the Morsbroich Museum, the Leverkusen Clinic plus the Christuskirche in Wiesdorf. In addition, artists are painting the EVL energy centre in the new Bahnstadt with a motif on the subject of ‘Orange your City’.
On the back of five wins on the bounce in the Bundesliga, the Werkself players were in high spirits for the PR and Partner day. Two Black and Reds have the same reason to be in a good mood: Lukas Hradecky and Hendrie Krüzen both celebrate their birthdays today. While the Finland goalkeeper is now 31 years old, assistant coach Krüzen is 56. Bayer 04 wish: Happy birthday, Lukas and Hendrie!
Werkself-TV shows the highlights of the Bayer 04 women's 1-2 loss against VfL Wolfsburg on the 2nd matchday of the Google Pixel Women's Bundesliga 2026/27.
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Bayer 04’s eight opponents in the group stage of the 2026/27 UEFA Europa League have been confirmed. At the draw on Friday 28 August held at the Grimaldi Forum in Monaco, the Werkself were drawn against two opponents from each of the four pots. There are a total of four home and four away matches. Read on for details of opponents and fixture dates.
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In the 3-2 defeat at Bundesliga newcomers SV 07 Elversberg, the Werkself found the back of the net in the closing stages and, with a bit of luck, could still have equalised. “Today, our play wasn’t good enough, particularly when it came to the basics,” said head coach Carles Martínez. Like the boss, Ibrahim Maza also wants to learn from the match and look ahead: “Next week, people should be able to see from the very first minute that we want it more than our opponents.” The Werkself review on the Bundesliga opener in 2026/27.
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Werkself TV shows the highlights of Bayer 04's 2-3 loss at SV 07 Elversberg on Matchday 1 of the 2026/27 Bundesliga season...
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No points to start the league campaign: Bayer 04 lost 3-2 away to newly promoted SV 07 Elversberg in the first Bundesliga match of the 2026/27 campaign. Two quick-fire goals from Lukas Petkov (8’) and Cole Campbell (10’) gave the hosts an early lead, before David Mokwa scored the Saarland side’s third shortly after half-time (46’). In the closing stages, the Werkself rallied and staged a late comeback with goals from Patrik Schick (77’) and Christian Kofane (90+1’), but the Black and Reds were denied an equaliser.
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