"Kumho Tyre has been a global player in tyre production for many years and, with their ambitious targets, perfectly suited to an internationally ambitious club like Bayer 04. We are very much looking forward to this exciting and multifaceted partnership," said Fernando Carro, chairman of the board at Bayer 04 Leverkusen, who at this point would like to thank the Werkself marketing partner Lagardère Sports for their support in bringing about this business.
Jun Ro Song (pictured left), managing director of Kumho Tyre Europe GmbH, explained the reasons for the link-up: "We are happy to enter this new partnership with Bayer 04 Leverkusen as the club stands for reliability, ambition and international prestige. Those are decisive criteria for our partnerships in sport. Following our sponsorship of Tottenham Hotspur in the English Premier League, we are now happy to have found another top European club in Bayer 04 Leverkusen. We hope to significantly increase our brand recognition with the help of this partnership."
As an official Premium Partner, Kumho Tyres will have a comprehensive presence on the digital hoardings along the whole side of the pitch over the course of their two-year contract. In addition, two Kumho branded 3D-cam carpets will be visible at the BayArena in the TV-relevant area, and from the new season the digital scoreboard will also bear the Kumho Tyre logo. The sponsorship package also includes premium hospitality allocations and a comprehensive, international incorporation into club media activities (website, social media etc).
Info on Kumho Tyre:
The Kumho Tyre Company with its headquarters in Seoul was founded in 1960 and is now one of the leading tyre manufacturers worldwide with 60 million tyres sold and an annual turnover of over €2 billion. Over 10,000 employees worldwide develop, produce and sell Kumho tyres for cars, vans and trucks. As a global player, Kumho has production facilities in Korea, Vietnam, China and the USA. In addition, Kumho has research and development centres in Korea, China, Europe and North America. In the summer of 2018 the Chinese manufacturer Doublestar Tire, one of the biggest tyre manufacturers in China, took up 45% of the shares in Kumho Tyre and is now the most important and biggest shareholder at Kumho. All tyres for the European market are developed in the European development centre in Mörfelden-Walldorf, near Frankfurt am Main.
This afternoon, Saturday 24 January (kick-off: 15.30 CET), Bayer 04 host SV Werder Bremen, who are winless in their last seven league games. Nevertheless, in their last outing, a 3-3 draw against Eintracht Frankfurt, where they conceded a late equaliser, the Green and Whites did show their team spirit. The Werkself, led by birthday boy Patrik Schick, will be looking to counter this and secure their first three points of the new year on this ‘!Never Again’ remembrance matchday to commemorate the victims of National Socialism. Read on for the latest information in today's matchday news.
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Happy birthday, Patrik Schick! On his special day, it's not just the Czech striker who can look forward to lots of presents and hopefully many more goals – Bayer 04 fans can also get their hands on a free number 14 print when they buy a Werkself jersey today, January 24! In addition, a match-worn jersey belonging to the now 30-year-old will be raffled off among all purchasers next week.
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Werkself-TV shows the highlights of the Bayer 04 women's 2-1 win at 1. FC Union Berlin on the 15th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Despite a severely depleted squad and being a player down, the Bayer 04 Women made a winning start to their 2026 campaign. Coach Roberto Pätzold's team won 2-1 at newly promoted FC Union Berlin on Friday night thanks to a last-minute goal. Vanessa Fudalla scored from a direct free-kick (78') and Kristin Kögel (90+2’) in stoppage time for the Werkself, who were reduced to ten players on 68 minutes, on an atmospheric stage at the Stadion An der Alten Försterei. As a result, the Black and Reds are now fifth in the table for at least one night at the start of matchday 15.
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The Werkself are looking for the first win of the new calendar year: Ahead of the sold-out Bundesliga home match against SV Werder Bremen on Saturday, 24 January (kick-off: 15:30 CET), head coach Kasper Hjulmand spoke about taking chances, possible winter transfers and a “Lion" returning to the Leverkusen matchday squad.
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