The rankings and awards were decided according to the Family Experience Score (FES). Customer responses from a Germany-wide survey on eight concrete performance achievements were totted up with 731 companies from 73 areas of business being ranked as family-friendly on a scale of 0 to 100.
Bayer 04 received an FES of 76.3 putting them second in the ranking of German clubs – just behind Borussia Mönchengladbach and ahead of Borussia Dortmund and Bayern Munich. All 18 Bundesliga clubs were rated.
“The award is appreciation for the members of staff at Bayer 04,” declared Fernando Carro, the Bayer 04 CEO. “We have always paid close attention to being family-friendly. And that will remain so in the future.”
On the evaluation system:
The Family Experience Score (FES) was developed in association with the Institute for Psychology at the Goethe-University in Frankfurt am Main. To assess the family-friendliness of companies, a representative group of customers, living in households with one or more children, were presented with the following eight statements:
1. The range of products and services is designed for families and children.
2. The staff are friendly to families and children.
3. I feel in good hands there with my child.
4. Additional provision is made for families and children (e.g. range of games).
5. The environment is suitable for families and children.
6. Statements and promises made to families and children are adhered to.
7. Needs of families and children are met.
8. There is value for money for families and children.
The people surveyed rated each statement according to a five-stage scale. The FES was calculated as an average of all the statements with each statement being weighted the same. That produced the rankings with the overall result for the individual companies being represented in index points on a scale of 0 (zero approval) to 100 (complete approval).
Just in time for the start of the school year, everyone was hard at work again at NaturGut Ophoven. For the 21st time, Bayer 04 have supported the annual ‘BioBrotbox’ campaign, which puts together a healthy breakfast for first-year primary school pupils in Leverkusen – and not only contributed 1,904 muesli bars but also plenty of enthusiasm too: Together with the U19 players Burak Kir and Clinton Wilson, Emily Wallrabenstein and Paulina Platner from the Women’s Bundesliga team helped with the packing. The latter was clearly delighted “that Bayer 04 are helping out with regional projects like this and showing their commitment to the local community”.
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A group of about 50 members of the Bayer 04 Football Academy São Paulo visited Leverkusen over the past few days, accompanied by Bayer 04 club legend Paulo Sergio and Luiz Felipe (managing director of academy in São Paulo) for a week full of football, encounters and very special insights. In addition to the Bundesliga away game in Elversberg and the home game against Union Berlin, the visit also featured a joint training session with the Bayer 04 Football Academy in Leverkusen and a tour of the Bayer AG facilities. The guests also gained special insights into the club and the world of Bayer 04.
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The men's clothing retailer LERROS will remain the official fashion and premium partner of Bayer 04 for the current season. As in the past, LERROS will provide the club's men's team, coaching staff and management with high-quality clothing for international trips.
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“Diaby! Diaby! Diaby!” was the cry around the BayArena as the Werkself danced in front of the north stand following their 4-0 win over Union Berlin. Captain Edmond Tapsoba gave his new (and old) teammate a friendly shove forward to take in the acclaim from the fans. The returning Frenchman was typically reserved in thanking the supporters but was clearly emotional about what was happening.
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