The rankings and awards were decided according to the Family Experience Score (FES). Customer responses from a Germany-wide survey on eight concrete performance achievements were totted up with 731 companies from 73 areas of business being ranked as family-friendly on a scale of 0 to 100.
Bayer 04 received an FES of 76.3 putting them second in the ranking of German clubs – just behind Borussia Mönchengladbach and ahead of Borussia Dortmund and Bayern Munich. All 18 Bundesliga clubs were rated.
“The award is appreciation for the members of staff at Bayer 04,” declared Fernando Carro, the Bayer 04 CEO. “We have always paid close attention to being family-friendly. And that will remain so in the future.”
On the evaluation system:
The Family Experience Score (FES) was developed in association with the Institute for Psychology at the Goethe-University in Frankfurt am Main. To assess the family-friendliness of companies, a representative group of customers, living in households with one or more children, were presented with the following eight statements:
1. The range of products and services is designed for families and children.
2. The staff are friendly to families and children.
3. I feel in good hands there with my child.
4. Additional provision is made for families and children (e.g. range of games).
5. The environment is suitable for families and children.
6. Statements and promises made to families and children are adhered to.
7. Needs of families and children are met.
8. There is value for money for families and children.
The people surveyed rated each statement according to a five-stage scale. The FES was calculated as an average of all the statements with each statement being weighted the same. That produced the rankings with the overall result for the individual companies being represented in index points on a scale of 0 (zero approval) to 100 (complete approval).
Bayer 04 Women end their record-breaking season away at Wolfsburg on Sunday (kick-off: 2pm CEST). Although the Werkself know they will finish the campaign in fourth for their best-ever finish, head coach Roberto Pätzold has called on his team to produce one final big result.
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Show moreA few weeks ago Borussia Dortmund were marooned in mid-table mediocrity in the Bundesliga. Then the Black and Yellows started a run that overcame all comers. And suddenly a Champions League spot was again within reach. BVB will be looking to take the next step towards the big target at the BayArena on Sunday, 11 May (kick-off: 15:30 CEST). Coach Niko Kovac has almost his full squad available. The lowdown on our next opponents.
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