The rankings and awards were decided according to the Family Experience Score (FES). Customer responses from a Germany-wide survey on eight concrete performance achievements were totted up with 731 companies from 73 areas of business being ranked as family-friendly on a scale of 0 to 100.
Bayer 04 received an FES of 76.3 putting them second in the ranking of German clubs – just behind Borussia Mönchengladbach and ahead of Borussia Dortmund and Bayern Munich. All 18 Bundesliga clubs were rated.
“The award is appreciation for the members of staff at Bayer 04,” declared Fernando Carro, the Bayer 04 CEO. “We have always paid close attention to being family-friendly. And that will remain so in the future.”
On the evaluation system:
The Family Experience Score (FES) was developed in association with the Institute for Psychology at the Goethe-University in Frankfurt am Main. To assess the family-friendliness of companies, a representative group of customers, living in households with one or more children, were presented with the following eight statements:
1. The range of products and services is designed for families and children.
2. The staff are friendly to families and children.
3. I feel in good hands there with my child.
4. Additional provision is made for families and children (e.g. range of games).
5. The environment is suitable for families and children.
6. Statements and promises made to families and children are adhered to.
7. Needs of families and children are met.
8. There is value for money for families and children.
The people surveyed rated each statement according to a five-stage scale. The FES was calculated as an average of all the statements with each statement being weighted the same. That produced the rankings with the overall result for the individual companies being represented in index points on a scale of 0 (zero approval) to 100 (complete approval).
Werkself-TV shows the highlights of the Bayer 04 women's 1-2 loss against VfL Wolfsburg on the 2nd matchday of the Google Pixel Women's Bundesliga 2026/27.
In the 3-2 defeat at Bundesliga newcomers SV 07 Elversberg, the Werkself found the back of the net in the closing stages and, with a bit of luck, could still have equalised. “Today, our play wasn’t good enough, particularly when it came to the basics,” said head coach Carles Martínez. Like the boss, Ibrahim Maza also wants to learn from the match and look ahead: “Next week, people should be able to see from the very first minute that we want it more than our opponents.” The Werkself review on the Bundesliga opener in 2026/27.
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No points to start the league campaign: Bayer 04 lost 3-2 away to newly promoted SV 07 Elversberg in the first Bundesliga match of the 2026/27 campaign. Two quick-fire goals from Lukas Petkov (8’) and Cole Campbell (10’) gave the hosts an early lead, before David Mokwa scored the Saarland side’s third shortly after half-time (46’). In the closing stages, the Werkself rallied and staged a late comeback with goals from Patrik Schick (77’) and Christian Kofane (90+1’), but the Black and Reds were denied an equaliser.
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The Black and Reds kick off the new Bundesliga campaign today, Saturday 29 August (kick-off 15:30 CEST), away to newly promoted SV 07 Elversberg – and the Werkself will come up against a familiar face who is currently causing a stir at ‘Elv’. For an affordable and easy journey to the Saarland, the 1,600 travelling fans can still use the WERKSELFgo car-share platform. Today’s matchday news..
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The European jersey has been launched, the UEL opponents have been drawn – and anticipation for the European campaign is running high. To mark the occasion, an autograph session was held on Friday afternoon, 28 August, at the Fanwelt with current Werkself player Montrell Culbreath and official club legend Paulo Sergio.
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