Back
21.09.2021Bayer 04

‘Family-friendly’ business: Gold award for Bayer 04

As part of a nationwide customer survey in Germany, ServiceValue in cooperation with the Welt am Sonntag newspaper tested the family-friendly customer orientation of companies for the ninth year. As a result of the survey, Bayer 04 Leverkusen were given a gold award as a “family-friendly business”. The points total put the Werkself second in the club rankings.
crop_20210911_JS_B04_BVB_0011.jpg

The rankings and awards were decided according to the Family Experience Score (FES). Customer responses from a Germany-wide survey on eight concrete performance achievements were totted up with 731 companies from 73 areas of business being ranked as family-friendly on a scale of 0 to 100.

Bayer 04 received an FES of 76.3 putting them second in the ranking of German clubs – just behind Borussia Mönchengladbach and ahead of Borussia Dortmund and Bayern Munich. All 18 Bundesliga clubs were rated.

Carro: "appreciation of our work"

“The award is appreciation for the members of staff at Bayer 04,” declared Fernando Carro, the Bayer 04 CEO. “We have always paid close attention to being family-friendly. And that will remain so in the future.”

On the evaluation system:
The Family Experience Score (FES) was developed in association with the Institute for Psychology at the Goethe-University in Frankfurt am Main. To assess the family-friendliness of companies, a representative group of customers, living in households with one or more children, were presented with the following eight statements:

1. The range of products and services is designed for families and children.
2. The staff are friendly to families and children.
3. I feel in good hands there with my child.
4. Additional provision is made for families and children (e.g. range of games).
5. The environment is suitable for families and children.
6. Statements and promises made to families and children are adhered to.
7. Needs of families and children are met.
8. There is value for money for families and children.

The people surveyed rated each statement according to a five-stage scale. The FES was calculated as an average of all the statements with each statement being weighted the same. That produced the rankings with the overall result for the individual companies being represented in index points on a scale of 0 (zero approval) to 100 (complete approval).

Related News

Kurzpässe vor #B04FCSP
Bundesliga - 14.02.2026

Matchday news #B04SCSP: Targeting third win over optimistic St. Pauli

Barely two weeks since beating St. Pauli in the DFB Pokal quarter-finals, Bayer 04 again welcome the Hamburg club to the BayArena for Matchday 22 in the Bundesliga this Saturday (kick-off: 15:30 CET). The visitors received a welcome confidence boost last weekend with a win over VfB Stuttgart, but the head-to-head record is still very much in Leverkusen’s favour, which Kasper Hjulmand’s team will look to maintain. Here’s all you need to know ahead of the game in our matchday news.

Show more
Derby win on Carnival friday | 18th matchday
Werkself-TV - 13.02.2026

Women: TV-highlights of 2-1 win in derby against Köln

Werkself-TV shows the highlights of the Bayer 04 women's 2-1 win against FC Köln on the 18th matchday of the Google Pixel Frauen-Bundesliga 2025/26.

Show more
LIVE ab 13.30 Uhr | Die PK vor dem Bundesliga-Heimspiel gegen St. Pauli | 22. Spieltag
Werkself-TV - 13.02.2026

Hjulmand ahead of #B04FCSP: ‘Take a step forward in our quality’

In preparation for the Bundesliga home match against FC St. Pauli on Saturday, 14 February (kick-off: 15:30 CET), the Werkself had a full week of training for the first time since the first match in 2026. At the press conference ahead of the clash against the relegation-threatened Kiezkicker, coach Kasper Hjulmand spoke about the intensive work during the week and the lessons learnt. The Dane also announced the good news that Ibrahim Maza is available again.

Show more
Rolfes, Damjanovic, Falkenberg (v.l.)
Bayer 04 - 13.02.2026

Bayer 04 sign striker Aleksa Damjanovic from Red Star Belgrade

Bayer 04 Leverkusen are strengthening the squad for next season with the addition of Serbia U19 international Aleksa Damjanovic. The 17-year-old centre-forward is set to join the Bundesliga club in the summer from Serbian champions Red Star Belgrade. Damjanovic, who also has Austrian citizenship, has signed a long-term contract.

Show more