Let's say it with some pathos: A new digital era begins for us at Bayer 04 with the launch of our new website. We've not just made one or two changes or cosmetic improvements. On the contrary, we have moved lock stock and barrel to stay in the picture. Of course, we have kept some familiar and popular pieces but otherwise it's a case of complete modernisation.
Our digital revamp gives us more and better opportunities to inform you of everything that’s happening at our club. A modern content management system (CMS) enables us to constantly update our website. The site changes considerably on matchdays. In future there will be a non-match, a pre-match and a match mode with relevant content and a dedicated appearance. According to the mode, the website automatically updates. Numerous features, media and data sources work in the background to make the website permanently and fully automatically change in terms of content.
Our editorial team provides constant input. That includes texts, films, photo galleries or social media posts. On our story page we bring everything together to to enable us to tell truly long stories in in a concise layout.
Top entertainment and up-to-the-minute information is one thing we want to provide. The other is outstanding service provision. Special offers are clearly placed.
The multilingualism of our site reflects the growing internationalisation of Bayer 04. In addition to German and English our site is also available in Spanish. Language selection is made in the head navigation bar. And if you change from German to English you don't leave the page but return to the same place you were on before. And our international pages are also updated daily so that Bayer 04 fans worldwide can keep up-to-date with events at their club.
Speaking of fans: We look forward to receiving your feedback on our new website. Let us know what you like and what you don't like and what you would like to see added. We do not see our website as a finished product. It is dynamic and intended to be constantly updated and developed. Also with your help. At Bayer04.de everybody should feel at home if they have a soft spot for the Werkself.
The NB Vintage Collection is here and available now! Members enjoy an exclusive priority purchase period (online shop only). Non-members will then be able to purchase items from Saturday 17 October (10:00 CEST). Sales will also begin at the same time at the Bayer 04 Fanwelt.
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Intercultural exchange: a youth team from Ouagadougou, the capital city of Burkina Faso, visited Leverkusen in the last few days. The players and staff from AD DUHA FC enjoyed a varied programme including training, a friendly - and a very special experience on Saturday afternoon.
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The new eSports season is just around the corner. The VBL Club Championship by WOW starts on Thursday 15 October (from 18:00 CEST). And, as every year, here’s an overview: What changes are there? What is staying the same?
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Bayer 04 record-appearance maker Rüdiger Vollborn invites you to another evening in the popular ‘Rudi lädt ein’ series: on Tuesday 10 November, in collaboration with Bayer AG, the focus will be on the Nazi period. The focus will be on football, Bayer 04 and the city of Leverkusen.
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