Let's say it with some pathos: A new digital era begins for us at Bayer 04 with the launch of our new website. We've not just made one or two changes or cosmetic improvements. On the contrary, we have moved lock stock and barrel to stay in the picture. Of course, we have kept some familiar and popular pieces but otherwise it's a case of complete modernisation.
Our digital revamp gives us more and better opportunities to inform you of everything that’s happening at our club. A modern content management system (CMS) enables us to constantly update our website. The site changes considerably on matchdays. In future there will be a non-match, a pre-match and a match mode with relevant content and a dedicated appearance. According to the mode, the website automatically updates. Numerous features, media and data sources work in the background to make the website permanently and fully automatically change in terms of content.
Our editorial team provides constant input. That includes texts, films, photo galleries or social media posts. On our story page we bring everything together to to enable us to tell truly long stories in in a concise layout.
Top entertainment and up-to-the-minute information is one thing we want to provide. The other is outstanding service provision. Special offers are clearly placed.
The multilingualism of our site reflects the growing internationalisation of Bayer 04. In addition to German and English our site is also available in Spanish. Language selection is made in the head navigation bar. And if you change from German to English you don't leave the page but return to the same place you were on before. And our international pages are also updated daily so that Bayer 04 fans worldwide can keep up-to-date with events at their club.
Speaking of fans: We look forward to receiving your feedback on our new website. Let us know what you like and what you don't like and what you would like to see added. We do not see our website as a finished product. It is dynamic and intended to be constantly updated and developed. Also with your help. At Bayer04.de everybody should feel at home if they have a soft spot for the Werkself.
Bayer 04 Women have their second straight home game as they close out Matchday 5 in the Google Pixel Bundesliga against Carl Zeiss Jena on Monday. Kick-off at the Ulrich-Haberland-Stadion is at 6pm CEST, with head coach Roberto Pätzold expecting a defensive-minded opponent while his team look to continue their good form.
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Bayer 04 host Bundesliga newcomers at the BayArena for Matchday 6 on Saturday (kick-off: 3.30pm CEST) in a game where the club will mark its 120th anniversary with a special-edition kit. Speaking at his press conference ahead of the game, Xabi Alonso talked about how his team will approach the fixture with the right mentality and required respect for the opposition.
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The German double winners’ special-edition jersey to mark the club’s 120th anniversary is reminiscent of the first kit worn by players back in the 1907/08 season. The jersey, which the Werkself will wear for the Bundesliga home game against Holstein Kiel on Saturday, 5 October and which has been met with enthusiasm by the players, has numerous special features relating to the club's history, including an NFC chip that leads to exclusive content when scanned with a smartphone.
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Bundesliga debutants Holstein Kiel come to the BayArena on Saturday, 5 October (kick-off: 3.30pm CEST) looking to improve on their defensive record up against the Werkself after a tough start to the season. No team has conceded more goals so far than the promoted side. Learn more about our next opponents here…
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Vanessa Haim became Bayer 04 Women's sixth summer signing shortly before the start of the training camp in Poland. Around two months after her arrival in Leverkusen, the 27-year-old tells bayer04.de about her move under the Cross and her former job as a teacher.
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