Back
1.09.2017Bayer 04

Design: Automatic navigation in digital rebuild

Our new website has been online since the start of the season. In the coming days we would like to provide you with a more detailed introduction to a couple of features and highlights on bayer04.de. In part eight we look at the new design.
MockUp-B04-NewOnE_PR-Startseite.jpg

Let's say it with some pathos: A new digital era begins for us at Bayer 04 with the launch of our new website. We've not just made one or two changes or cosmetic improvements. On the contrary, we have moved lock stock and barrel to stay in the picture. Of course, we have kept some familiar and popular pieces but otherwise it's a case of complete modernisation.

Our digital revamp gives us more and better opportunities to inform you of everything that’s happening at our club. A modern content management system (CMS) enables us to constantly update our website. The site changes considerably on matchdays. In future there will be a non-match, a pre-match and a match mode with relevant content and a dedicated appearance. According to the mode, the website automatically updates. Numerous features, media and data sources work in the background to make the website permanently and fully automatically change in terms of content.

Our editorial team provides constant input. That includes texts, films, photo galleries or social media posts. On our story page we bring everything together to to enable us to tell truly long stories in in a concise layout.

Top entertainment and up-to-the-minute information is one thing we want to provide. The other is outstanding service provision. Special offers are clearly placed.

The multilingualism of our site reflects the growing internationalisation of Bayer 04. In addition to German and English our site is also available in Spanish. Language selection is made in the head navigation bar. And if you change from German to English you don't leave the page but return to the same place you were on before. And our international pages are also updated daily so that Bayer 04 fans worldwide can keep up-to-date with events at their club.

Speaking of fans: We look forward to receiving your feedback on our new website. Let us know what you like and what you don't like and what you would like to see added. We do not see our website as a finished product. It is dynamic and intended to be constantly updated and developed. Also with your help. At Bayer04.de everybody should feel at home if they have a soft spot for the Werkself.

 

Related News

Ticket-Infos
Bayer 04 - 14.07.2026

Tickets for the friendly fixtures in Nottingham and Newcastle

In mid-August, the Werkself will set off on a four-day trip to England to play their final two friendly matches of the 2026/27 pre-season against Premier League clubs Nottingham Forest and Newcastle United. The match in Nottingham against the Tricky Trees is on Wednesday 12 August at 20:45 CEST (19:45 BST) at the City Ground. The game against the Magpies in Newcastle is on Saturday 15 August at 16:00 CEST (15:00 BST) at the atmospheric St James’ Park. Details on ticket sales for both matches.

Show more
Azubi-Ehrung von Bayer 04
Bayer 04 - 14.07.2026

Bayer 04 congratulate three female apprentices on successfully completing their apprenticeships

Black and Red talent development at the highest level – even off the pitch: Apprentices Jule Suermann, Leandra Bellia and Julia Niederheide have successfully completed their two- or three-year apprenticeships at the club. Bayer 04 honoured the trio at the BayArena on Tuesday.

Show more
Tapsoba
Bayer 04 - 13.07.2026

Ahead of open training session: Werkself undergo fitness assessments

Following the summer break, most of the players are back in Leverkusen. While two Bayer 04 first-team players are still in action at the World Cup, the players present officially kicked off the new season with fitness assessments. At the Werkstatt, the Bayer 04 rehabilitation and training centre, Robert Andrich, Edmond Tapsoba and the rest of the squad worked up quite a sweat in the sweltering summer heat. New signings Afonso Moreira and Kennet Eichhorn also successfully completed the day’s sessions alongside their new team-mates.

Show more
Das Trainerteam um Chefcoach Carles Martínez
Bayer 04 - 13.07.2026

Coaching team led by head coach Carles Martínez confirmed

The Werkself return tomorrow, Tuesday 14 July (from 11:00 CEST at the BayArena; live stream on bayer04.de, the Bayer 04 app and YouTube), with new head coach Carles Martínez leading his first training session as part of the Bayer 04 set-up. His coaching team comprises a mix of new and long-standing colleagues.

Show more
crop_imago1079683398.jpg
Bayer 04 - 12.07.2026

World Cup blog: Spain in the final – Palacios and Quansah aim to follow suit

The FIFA World Cup 2026 in the USA, Canada and Mexico is underway. A total of eight Leverkusen players are taking part in the 23rd World Cup, with 48 teams in the tournament for the first time. Bayer04.de brings you all the latest from Werkself players at the World Cup.

Show more