Back
1.09.2017Bayer 04

Design: Automatic navigation in digital rebuild

Our new website has been online since the start of the season. In the coming days we would like to provide you with a more detailed introduction to a couple of features and highlights on bayer04.de. In part eight we look at the new design.
MockUp-B04-NewOnE_PR-Startseite.jpg

Let's say it with some pathos: A new digital era begins for us at Bayer 04 with the launch of our new website. We've not just made one or two changes or cosmetic improvements. On the contrary, we have moved lock stock and barrel to stay in the picture. Of course, we have kept some familiar and popular pieces but otherwise it's a case of complete modernisation.

Our digital revamp gives us more and better opportunities to inform you of everything that’s happening at our club. A modern content management system (CMS) enables us to constantly update our website. The site changes considerably on matchdays. In future there will be a non-match, a pre-match and a match mode with relevant content and a dedicated appearance. According to the mode, the website automatically updates. Numerous features, media and data sources work in the background to make the website permanently and fully automatically change in terms of content.

Our editorial team provides constant input. That includes texts, films, photo galleries or social media posts. On our story page we bring everything together to to enable us to tell truly long stories in in a concise layout.

Top entertainment and up-to-the-minute information is one thing we want to provide. The other is outstanding service provision. Special offers are clearly placed.

The multilingualism of our site reflects the growing internationalisation of Bayer 04. In addition to German and English our site is also available in Spanish. Language selection is made in the head navigation bar. And if you change from German to English you don't leave the page but return to the same place you were on before. And our international pages are also updated daily so that Bayer 04 fans worldwide can keep up-to-date with events at their club.

Speaking of fans: We look forward to receiving your feedback on our new website. Let us know what you like and what you don't like and what you would like to see added. We do not see our website as a finished product. It is dynamic and intended to be constantly updated and developed. Also with your help. At Bayer04.de everybody should feel at home if they have a soft spot for the Werkself.

 

Related News

crop_Malik_Tillman_USA_Mexiko.jpg
Bayer 04 - 02.10.2026

International roundup: Tillman scores again – big wins for Quansah and Medina

During the first international break of the 2026/27 season, set to last just under three weeks, nine Bayer 04 first-team players are in action with their respective national teams. Read on for updates on matches featuring Werkself players…

Show more
Fernando Carro bei der EFC-Generalversammlung
Bayer 04 - 01.10.2026

Greater say, higher revenues: Carro and Rolfes at the EFC General Meeting

Whenever the leading figures in European club football come together, Bayer 04 are right in the thick of it: At the 33rd General Assembly of the European Football Clubs (EFC) in Copenhagen, Fernando Carro, CEO, and Simon Rolfes, Managing Director Sport, discussed key sporting and economic issues for the future.

Show more
Lobke Loonen und Roberto Pätzold
Women - 01.10.2026

No Pokal aftereffects: Women eye first home win against Bremen

Having progressed to the DFB Pokal Round of 16, the Bayer 04 Women do not have much time before their next Bundesliga fixture. On Friday night (18:30 CEST), coach Roberto Pätzold’s side kick off matchday six at the Ulrich Haberland Stadium against Werder Bremen – and they have a clear mission.

Show more
Rudi Vollborn
Bayer 04 - 01.10.2026

Rudi recounts…: Vollborn October highlights

Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career working as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personal Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…

Show more