Let's say it with some pathos: A new digital era begins for us at Bayer 04 with the launch of our new website. We've not just made one or two changes or cosmetic improvements. On the contrary, we have moved lock stock and barrel to stay in the picture. Of course, we have kept some familiar and popular pieces but otherwise it's a case of complete modernisation.
Our digital revamp gives us more and better opportunities to inform you of everything that’s happening at our club. A modern content management system (CMS) enables us to constantly update our website. The site changes considerably on matchdays. In future there will be a non-match, a pre-match and a match mode with relevant content and a dedicated appearance. According to the mode, the website automatically updates. Numerous features, media and data sources work in the background to make the website permanently and fully automatically change in terms of content.
Our editorial team provides constant input. That includes texts, films, photo galleries or social media posts. On our story page we bring everything together to to enable us to tell truly long stories in in a concise layout.
Top entertainment and up-to-the-minute information is one thing we want to provide. The other is outstanding service provision. Special offers are clearly placed.
The multilingualism of our site reflects the growing internationalisation of Bayer 04. In addition to German and English our site is also available in Spanish. Language selection is made in the head navigation bar. And if you change from German to English you don't leave the page but return to the same place you were on before. And our international pages are also updated daily so that Bayer 04 fans worldwide can keep up-to-date with events at their club.
Speaking of fans: We look forward to receiving your feedback on our new website. Let us know what you like and what you don't like and what you would like to see added. We do not see our website as a finished product. It is dynamic and intended to be constantly updated and developed. Also with your help. At Bayer04.de everybody should feel at home if they have a soft spot for the Werkself.
The season card waiting list, introduced by Bayer 04 last season, is open to Bayer 04 Club members. Read on for further information.
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The Werkself training camp officially began early on Tuesday morning with the landing in Rio de Janeiro. Ahead of the first session in the afternoon local time, bayer04.de profiles the talented youngsters from the youth teams who have travelled to Brazil.
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The welcome in Brazil could not have been more fitting: Paulo Sergio, with a small Bayer 04 delegation, welcomed the Werkself to Rio de Janeiro on the beach in front of the team hotel on Tuesday morning local time. Under clear blue skies, players, coaches and staff joined together for a group photo and then it was off to the rooms and breakfast. Shortly after the Werkself arrived, club legend Paulo Sergio, who will accompany the Werkself over the coming days, talked bayer04.de about these emotional moments for him.
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Preparations for the 2025/26 season are in full swing with the new head coach Erik ten Hag working for the start of the season in the middle of August. After the timings for the first matchdays in the forthcoming Bundesliga season were confirmed a few days ago, we now provide information on the first sale phase for match tickets. The early booker phase, exclusively for Bayer 04 Club members, brings some changes. Read on for further information.
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Bayer 04 are away to SG Sonnenhof Großaspach in the first round of the 2025/26 DFB Pokal. The match is on Friday, 15 August (kick-off: 18:00 CEST) at the WIRmachenDRUCK Arena. Read on for the latest ticket information.
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