Back
1.09.2017Bayer 04

Design: Automatic navigation in digital rebuild

Our new website has been online since the start of the season. In the coming days we would like to provide you with a more detailed introduction to a couple of features and highlights on bayer04.de. In part eight we look at the new design.
MockUp-B04-NewOnE_PR-Startseite.jpg

Let's say it with some pathos: A new digital era begins for us at Bayer 04 with the launch of our new website. We've not just made one or two changes or cosmetic improvements. On the contrary, we have moved lock stock and barrel to stay in the picture. Of course, we have kept some familiar and popular pieces but otherwise it's a case of complete modernisation.

Our digital revamp gives us more and better opportunities to inform you of everything that’s happening at our club. A modern content management system (CMS) enables us to constantly update our website. The site changes considerably on matchdays. In future there will be a non-match, a pre-match and a match mode with relevant content and a dedicated appearance. According to the mode, the website automatically updates. Numerous features, media and data sources work in the background to make the website permanently and fully automatically change in terms of content.

Our editorial team provides constant input. That includes texts, films, photo galleries or social media posts. On our story page we bring everything together to to enable us to tell truly long stories in in a concise layout.

Top entertainment and up-to-the-minute information is one thing we want to provide. The other is outstanding service provision. Special offers are clearly placed.

The multilingualism of our site reflects the growing internationalisation of Bayer 04. In addition to German and English our site is also available in Spanish. Language selection is made in the head navigation bar. And if you change from German to English you don't leave the page but return to the same place you were on before. And our international pages are also updated daily so that Bayer 04 fans worldwide can keep up-to-date with events at their club.

Speaking of fans: We look forward to receiving your feedback on our new website. Let us know what you like and what you don't like and what you would like to see added. We do not see our website as a finished product. It is dynamic and intended to be constantly updated and developed. Also with your help. At Bayer04.de everybody should feel at home if they have a soft spot for the Werkself.

 

Related News

Bayer 04
Bayer 04 - 24.05.2026

2025/26 season review, part I: Upheaval, change, euphoria

Following the final match of the 2025/26 season, the prevailing feeling was naturally one of disappointment after missing out on qualification for the Champions League. The Werkself finished the Bundesliga in sixth place, meaning they'll start the 2026/27 campaign in the Europa League. "But to talk negatively about everything now because of that would be wrong," stressed captain Robert Andrich following the final game, knowing that the past year at Bayer 04 was marked, more than almost any other, by the start of a new era and the courage to change – and in particular, the belief in a positive direction. Everyone was aware this process would need time. The first part of the 2025/26 season review.

Show more
Emily Wallrabenstein and Achim Feifel
Women - 22.05.2026

Seventh new arrival: Bayer 04 sign centre-back Emily Wallrabenstein from Frankfurt

The Bayer 04 Women’s squad for the coming season is continuing to take shape: Centre-back Emily Wallrabenstein has moved to Leverkusen from Eintracht Frankfurt’s reserve team, who play in the Women’s Bundesliga 2. The 19-year-old has penned a contract until 30 June 2028.

Show more
Paulina Platner und Achim Feifel
Women - 21.05.2026

Bayer 04 sign midfielder Paulina Platner from Essen

Bayern 04 Women have confirmed another summer signing, with midfielder Paulina Platner moving to Leverkusen from SGS Essen. The 20-year-old has signed a two-year contract with the Werkself.

Show more
Bundesliga Goal of the Season Nominees
Bayer 04 - 19.05.2026

Vote now for Terrier’s dream goal in the derby to be the 2025/26 Bundesliga Goal of the Season!

The German Football League (DFL) has shortlisted Martin Terrier’s scorpion kick goal against 1. FC Köln for the 2025/26 Bundesliga Goal of the Season. Bayer 04 fans can vote for their favourite goal via the Bundesliga app from now until Monday 25 May (23:59 CEST).

Show more
Talent House
Bayer 04 - 19.05.2026

A home for young elite athletes: The Talent House in Leverkusen

Bayer 04 will be preparing young talents for a potential sporting career in an even more systematic way in future. The club is breaking new ground to help develop their academic, social and personal skills as well. With the ‘Haus der Talente' or 'Talent House’, Bayer 04 Leverkusen Fußball GmbH is creating a new centre for the development of young athletes in a central location in Leverkusen. Once completed – expected to be in the summer of 2027 – the project will be run in partnership with TSV Bayer 04 Leverkusen e.V.

Show more