Back
1.09.2017Bayer 04

Design: Automatic navigation in digital rebuild

Our new website has been online since the start of the season. In the coming days we would like to provide you with a more detailed introduction to a couple of features and highlights on bayer04.de. In part eight we look at the new design.
MockUp-B04-NewOnE_PR-Startseite.jpg

Let's say it with some pathos: A new digital era begins for us at Bayer 04 with the launch of our new website. We've not just made one or two changes or cosmetic improvements. On the contrary, we have moved lock stock and barrel to stay in the picture. Of course, we have kept some familiar and popular pieces but otherwise it's a case of complete modernisation.

Our digital revamp gives us more and better opportunities to inform you of everything that’s happening at our club. A modern content management system (CMS) enables us to constantly update our website. The site changes considerably on matchdays. In future there will be a non-match, a pre-match and a match mode with relevant content and a dedicated appearance. According to the mode, the website automatically updates. Numerous features, media and data sources work in the background to make the website permanently and fully automatically change in terms of content.

Our editorial team provides constant input. That includes texts, films, photo galleries or social media posts. On our story page we bring everything together to to enable us to tell truly long stories in in a concise layout.

Top entertainment and up-to-the-minute information is one thing we want to provide. The other is outstanding service provision. Special offers are clearly placed.

The multilingualism of our site reflects the growing internationalisation of Bayer 04. In addition to German and English our site is also available in Spanish. Language selection is made in the head navigation bar. And if you change from German to English you don't leave the page but return to the same place you were on before. And our international pages are also updated daily so that Bayer 04 fans worldwide can keep up-to-date with events at their club.

Speaking of fans: We look forward to receiving your feedback on our new website. Let us know what you like and what you don't like and what you would like to see added. We do not see our website as a finished product. It is dynamic and intended to be constantly updated and developed. Also with your help. At Bayer04.de everybody should feel at home if they have a soft spot for the Werkself.

 

Related News

Kurzpässe vor #RBLB04
Bundesliga - 20.12.2025

Matchday news #RBLB04: Final game of the year

Bayer 04 are away at RB Leipzig for their final fixture of 2025 in the Bundesliga on Saturday (kick-off: 18:30 CET). Here’s all you need to know ahead of the Matchday 15 encounter at the Red Bull Arena.

Show more
RB Leipzig
Bundesliga - 19.12.2025

Our next opponents: Young, hungry and capable of development

Despite a major personnel shake-up in the summer, RB Leipzig have performed impressively this term. Ahead of matchday 15, coach Ole Werner's team are second in the Bundesliga with a three-point lead over their upcoming opponents Bayer 04. This Saturday, 20 December (kick-off: 18:30 CET), the Werkself are away to RBL who are strong at home. The lowdown on our next opponents.

Show more
Robert Andrich und David Raum
Bayer 04 - 19.12.2025

Ahead of top match in Leipzig: Interview with captains Andrich and Raum

Bayer 04's final game of the year at RB Leipzig on Saturday night, 20 December (kick-off: 18:30 CET), will also see Robert Andrich and David Raum go head-to-head. In an interview with bayer04.de and rbleipzig.com, the two team captains spoke about the importance of this match, their friendship and a WhatsApp group with Joshua Kimmich.

Show more
Die PK vor dem Auswärtsspiel bei RB Leipzig | 15. Spieltag
Werkself-TV - 19.12.2025

Hjulmand ahead of #RBLB04: ‘Fifty-fifty game’ away to strong Leipzig team

Bayer 04, currently fourth in the table, end the year with a top match away to second-placed RB Leipzig on Saturday, 20 December (kick-off: 18:30 CET). Head coach Kasper Hjulmand spoke ahead of the game about the importance of this fixture and an unusual but welcome week of training. The Dane also provided a squad update.

Show more
Bundesliga-Ansetzungen Spieltage 20 bis 24
Bundesliga - 19.12.2025

DFL schedules matchdays 20 to 24 - Saturday night in Mönchengladbach

The German Football League (DFL) has scheduled matchdays 20 to 24 in the 2025/26 Bundesliga campaign. The dates at a glance.

Show more