Back
1.09.2017Bayer 04

Design: Automatic navigation in digital rebuild

Our new website has been online since the start of the season. In the coming days we would like to provide you with a more detailed introduction to a couple of features and highlights on bayer04.de. In part eight we look at the new design.
MockUp-B04-NewOnE_PR-Startseite.jpg

Let's say it with some pathos: A new digital era begins for us at Bayer 04 with the launch of our new website. We've not just made one or two changes or cosmetic improvements. On the contrary, we have moved lock stock and barrel to stay in the picture. Of course, we have kept some familiar and popular pieces but otherwise it's a case of complete modernisation.

Our digital revamp gives us more and better opportunities to inform you of everything that’s happening at our club. A modern content management system (CMS) enables us to constantly update our website. The site changes considerably on matchdays. In future there will be a non-match, a pre-match and a match mode with relevant content and a dedicated appearance. According to the mode, the website automatically updates. Numerous features, media and data sources work in the background to make the website permanently and fully automatically change in terms of content.

Our editorial team provides constant input. That includes texts, films, photo galleries or social media posts. On our story page we bring everything together to to enable us to tell truly long stories in in a concise layout.

Top entertainment and up-to-the-minute information is one thing we want to provide. The other is outstanding service provision. Special offers are clearly placed.

The multilingualism of our site reflects the growing internationalisation of Bayer 04. In addition to German and English our site is also available in Spanish. Language selection is made in the head navigation bar. And if you change from German to English you don't leave the page but return to the same place you were on before. And our international pages are also updated daily so that Bayer 04 fans worldwide can keep up-to-date with events at their club.

Speaking of fans: We look forward to receiving your feedback on our new website. Let us know what you like and what you don't like and what you would like to see added. We do not see our website as a finished product. It is dynamic and intended to be constantly updated and developed. Also with your help. At Bayer04.de everybody should feel at home if they have a soft spot for the Werkself.

 

Related News

Piljic per Dropkick ins Glück: Bayer 04-Frauen schlagen Jena | 21. Spieltag
Werkself-TV - 22.03.2026

Women: TV-Highlights of 1-0 home win against FC Carl Zeiss Jena

Werkself-TV shows the highlights of the Bayer 04 women's 1-0 win against FC Carl Zeiss Jena on the 21th matchday of the Google Pixel Frauen-Bundesliga 2025/26.

Show more
Montrell Culbreath und Niklas Dorsch
Bundesliga - 21.03.2026

Bayer 04 held to 3-3 draw away at Heidenheim

Bayer 04 were held to a 3-3 draw away at Heidenheim despite twice taking the lead on Bundesliga Matchday 27. Malik Tillman and Patrik Schick had given the Werkself a 2-0 advantage in the first half, but Hennes Behrens and a Marvin Pieringer penalty brought the hosts level after the restart. Schick restored the lead not long after. However, Pieringer also struck again in the closing minutes to restrict Leverkusen to just a point away at the Bundesliga’s bottom side.

Show more
Kurzpässe vor #FCHB04
Bundesliga - 21.03.2026

Matchday news #FCHB04: Perfect record against bottom side Heidenheim

Bayer 04 have fond memories of their encounters with Heidenheim, including a resounding 6-0 win in the reverse fixture. Kasper Hjulmand’s side would very much like to produce a similarly clinical display as they now head to the Voith-Arena for Matchday 27 on Saturday (15:30 CET). But they come up against a team fighting for their Bundesliga lives at the bottom of the table, 10 points adrift of safety with time running out. Here’s all you need to know ahead of the game in our matchday news.

Show more
Vanessa Fudalla, Claudia Wenger und Vanessa Haim
Women - 20.03.2026

‘Start a run’: Women welcome bottom-placed Jena - special edition ‘50 years of fan clubs’ jersey

The Bayer 04 Women welcome FC Carl Zeiss Jena to the Ulrich Haberland Stadium on Sunday night in a white retro look - and in a unique Bayer 04 ‘50 Years of Fan Clubs’ special edition jersey. In sporting terms, head coach Roberto Pätzold's team will face the Bundesliga's bottom team at 18:30 CET looking to keep their chances of third place in the table alive with six games left to play.

Show more
Die PK vor dem Auswärtsspiel beim 1. FC Heidenheim 1846 | 27. Spieltag
Werkself-TV - 20.03.2026

Hjulmand ahead of #FCHB04: ‘We want to go into the international break feeling good’

Bayer 04 return to Bundesliga action this weekend. Following their elimination in the Round of 16 of the UEFA Champions League, the Werkself are away to FC Heidenheim 1846 on Saturday, 21 March (kick-off: 15:30 CET) on Bundesliga matchday 27. Ahead of the clash in the eastern Swabian Alps, head coach Kasper Hjulmand spoke about the importance of the fixture and the chances of qualifying for the Champions League next term.

Show more