
Wolfgang Holzhäuser, Bayer 04 CEO from 1998 to 2013, looks at the phase when Rudi Völler took over the role as sporting director after four years working for the DFB that saw him take Germany to the 2002 World Cup final as head coach:
"Our almost ten-year association began in 2004. Reiner Calmund left in the spring of that year – and it was clear to me: Rudi Völler would be the sporting director with the charisma and the right pedigree to suit Bayer 04 down to the ground.
When I watched his last match as the national coach against the Czech Republic at the 2004 European Championships from the stands it was clear to me: If Rudi Völler really gives up as national coach then we have to get him back to Leverkusen. I was convinced we definitely needed a sporting director of the classic mould. We reached agreement and Rudi came back to us after a four-year break as the national coach.

That was possibly my best signing. Rudi gave us an unmistakable identity on the sporting front. He initiated and shaped a lot of transfers – and was also happy to get involved in negotiations if the other side needed convincing. Rudi is incredibly empathetic and is very good at understanding the feelings of other people and reacting accordingly. And whenever he had a go at referees or others in his impulsive way then he was usually sorry for that half an hour later. He apologised as he also always looks for harmony.
I've rarely met anybody who is as friendly as Rudi Völler We rarely disagreed with each other; and if that did happen then we always found a joint solution. Being loyal is one of his great strengths. Rudi also accepted responsibility for decisions, which he wasn't completely convinced about. We also never needed a note on the files about things we discussed. He always stuck to his word even if there was resistance from other quarters.
And of course: Rudi is simply a perfect master of the art of representation. His personal presence and the affection he shows to all other people whether that's the Federal Chancellor or a cleaner will make him a wonderful ambassador for Bayer 04."
#DankeRudi – Part III: Ballack: ‘Rudi knew exactly what made players tick’
#DankeRudi – Part II: Calmund: "Where would Bayer 04 be without Rudi Völler?”
#DankeRudi – Part I: Hermann: "A slick operator full of ambition"

Calling all Werkself fans: Even during the three-week international break – a first for September and October – you have the chance to visit the BayArena – and for a very special occasion. Bayer 04 is hosting a Health Day on Saturday 3 October, from 10:00 to 14:00 CEST in the Premium Lounge. Together with Bayer Vital and main sponsor BarmeniaGothaer, the Bundesliga club invites you to an interactive, free event centred on the theme of health. Partners will be present on site with their own exciting activities. Here is an overview of the programme of events.
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Goalkeeper Mark Flekken and goalscorer Miguel Gutiérrez spoke to Werkself-TV after the 2-0 win at home to RB Leipzig on Matchday 4 of the 2026/27 Bundesliga...
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Werkself-TV shows the highlights of Bayer 04 Women's 2-1 win at SC Freiburg on Matchday 5 of the 2026/27 Google Pixel Women's Bundesliga.
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Werkself TV shows the highlights of Bayer 04's 2-0 win against RB Leipzig on Matchday 4 of the 2026/27 Bundesliga season...
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Bayer 04 produced an impressive display from start to finish as they maintained their perfect home record this season with a 2-0 win over RB Leipzig on Bundesliga Matchday 4. Patrik Schick opened the scoring just before half-time, with Miguel Gutiérrez getting his first Werkself goal to wrap up the three points at the BayArena, where fans also got to enjoy the family matchday activities.
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