
Wolfgang Holzhäuser, Bayer 04 CEO from 1998 to 2013, looks at the phase when Rudi Völler took over the role as sporting director after four years working for the DFB that saw him take Germany to the 2002 World Cup final as head coach:
"Our almost ten-year association began in 2004. Reiner Calmund left in the spring of that year – and it was clear to me: Rudi Völler would be the sporting director with the charisma and the right pedigree to suit Bayer 04 down to the ground.
When I watched his last match as the national coach against the Czech Republic at the 2004 European Championships from the stands it was clear to me: If Rudi Völler really gives up as national coach then we have to get him back to Leverkusen. I was convinced we definitely needed a sporting director of the classic mould. We reached agreement and Rudi came back to us after a four-year break as the national coach.

That was possibly my best signing. Rudi gave us an unmistakable identity on the sporting front. He initiated and shaped a lot of transfers – and was also happy to get involved in negotiations if the other side needed convincing. Rudi is incredibly empathetic and is very good at understanding the feelings of other people and reacting accordingly. And whenever he had a go at referees or others in his impulsive way then he was usually sorry for that half an hour later. He apologised as he also always looks for harmony.
I've rarely met anybody who is as friendly as Rudi Völler We rarely disagreed with each other; and if that did happen then we always found a joint solution. Being loyal is one of his great strengths. Rudi also accepted responsibility for decisions, which he wasn't completely convinced about. We also never needed a note on the files about things we discussed. He always stuck to his word even if there was resistance from other quarters.
And of course: Rudi is simply a perfect master of the art of representation. His personal presence and the affection he shows to all other people whether that's the Federal Chancellor or a cleaner will make him a wonderful ambassador for Bayer 04."
#DankeRudi – Part III: Ballack: ‘Rudi knew exactly what made players tick’
#DankeRudi – Part II: Calmund: "Where would Bayer 04 be without Rudi Völler?”
#DankeRudi – Part I: Hermann: "A slick operator full of ambition"

Kicking off the new season with a fresh look: Bayer 04, in collaboration with sportswear manufacturer New Balance, has unveiled the official kit for Leverkusen’s e-Sports players for the coming season. The jersey is now available from the Bayer 04 online shop and the Fanwelt.
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Paulo Sergio and Bayer 04 have enjoyed close ties since the Werkself training camp in his native Brazil last summer. The club legend is in charge of the Bayer 04 Soccer Academy, which opened in the summer of 2025, and he has also been at this year’s training camp in the Weimarer Land. As well as interacting with the many fans who travelled to the camp, the 1994 World Cup winner used the time to plan the next steps for the Academy together with club officials. In an interview with bayer04.de, Sergio spoke about the project’s future development, the upcoming visit by young Academy players to Leverkusen, and plans for the coming months in Germany and Brazil.
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A round-up of the Werkself training camp in the Weimarer Land, all in one place: in our daily blog you’ll find all the insights and updates from the day. Day five (Thursday 6 August) is as follows: The squad have the final open session of the training camp in the morning. After lunch, there will be a team event.
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A round-up of the Werkself training camp in the Weimarer Land, all in one place: in our daily blog you’ll find all the insights and updates from the day. Day four (Wednesday 5 August) is all about training. The day begins with a gruelling open training session – new signing Miguel Gutiérrez also takes part. A second session follows in the afternoon, this time behind closed doors.
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At the training camp in the Weimarer Land region, Bayer 04 head coach Carles Martínez and his long-standing assistant Pol García talk about their first few weeks with the Werkself, their expectations of their own work, the coaching staff and the squad, as well as the style of football they want the team to play. They emphasise the importance of a winning mentality within the team, comment on cultural and personal differences in the world of football, and outline their goals for the coming season...
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