Fernando Carro, CEO at the Werkself, is looking forward to the partnership: “We have found an innovative partner in Castore whose ambitions very much fit in with Bayer 04. Both the quality of the products as well as the digital and international approach of the company has impressed us. Together with Castore, we want to set new standards in the future primarily in the areas of sponsorship and target group activation.”
Tom Beahon, co-founder of Castore, said: “It‘s a significant step for us to start working in the German market with an internationally oriented club with such a history. When we set up Castore the vision of my brother and I was to see world-class athletes wear our products and now we have taken another important step in that direction. It’s an honour that Bayer 04 have chosen Castore. Our values and ambition of wanting to be the best go perfectly together.”
Castore was founded in 2015 and quickly established a reputation as a young and dynamic start-up in the premium sportswear sector. The brand has become well-known through a partnership with Wimbledon and Olympic winner Andy Murray who is now a shareholder in the company. In football, Castore partners with Rangers FC, Newcastle United and Wolverhampton Wanderers, and have also just launched a Formula One partnership with McLaren Racing. Bayer 04 will be the first club in the Bundesliga to have a partnership with the British company.
Calling all Werkself fans: The new Farbenstadt range is available now from the Bayer 04 online shop and the Fanwelt. This includes new T-shirts made of 100% organic cotton, zip-up hoodies and jogging bottoms in five different summer colours.
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Bayer 04 new signing Carlotta Wamser has been called up to the Germany squad for the Women's EURO 2025 finals in Switzerland. For the 21-year-old winger, who is set to join Bayer 04 from Eintracht Frankfurt for next season, it is the first participation in a big international tournament.
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Following the end of the season for Bayer 04, a lot of Werkself players are currently on the road with their national teams. The Leverkusen players are involved in the semi-finals of the UEFA Nations League, qualifiers for the 2026 FIFA World Cup and international friendlies. Read on for the latest news on international fixtures involving Werkself players.
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Bayer 04 Leverkusen will be the first Bundesliga team to hold their pre-season training camp in South America. The 2024 Bundesliga and DFB Cup winners will be in Rio de Janeiro from 14 to 24 July. Under the motto "Esquenta!" ("warm up"), the Werkself will prepare for the new campaign at the training facility of Flamengo Rio de Janeiro, one of the most renowned and largest clubs in South America.
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