Fernando Carro, CEO at the Werkself, is looking forward to the partnership: “We have found an innovative partner in Castore whose ambitions very much fit in with Bayer 04. Both the quality of the products as well as the digital and international approach of the company has impressed us. Together with Castore, we want to set new standards in the future primarily in the areas of sponsorship and target group activation.”
Tom Beahon, co-founder of Castore, said: “It‘s a significant step for us to start working in the German market with an internationally oriented club with such a history. When we set up Castore the vision of my brother and I was to see world-class athletes wear our products and now we have taken another important step in that direction. It’s an honour that Bayer 04 have chosen Castore. Our values and ambition of wanting to be the best go perfectly together.”
Castore was founded in 2015 and quickly established a reputation as a young and dynamic start-up in the premium sportswear sector. The brand has become well-known through a partnership with Wimbledon and Olympic winner Andy Murray who is now a shareholder in the company. In football, Castore partners with Rangers FC, Newcastle United and Wolverhampton Wanderers, and have also just launched a Formula One partnership with McLaren Racing. Bayer 04 will be the first club in the Bundesliga to have a partnership with the British company.
A great start to the new eSports year as the Leverkusen professional gamers pick up nine points in the first three of six matches in the online preliminary round of the fourth showdown of the VBL Club Championship 2025/26. Between big wins, wonder goals and composed performances, there was plenty on offer against VfB Stuttgart, Hannover 96 and FC Augsburg.
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In keeping with the current freezing temperatures, Bayer 04 has heavily discounted numerous winter items – from cozy hats and sporty matchday clothing to stylish fleece and winter jackets.
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The fourth showdown in the VBL Club Championship 2025/26 starts for the Leverkusen eSports team today, Thursday 22 January (live on the B04eSports Twitch channel and on the Bayer 04 app from 19:00 CET). In the online preliminary round, the Black and Reds will once again compete with six previously drawn opponents for a place in the Top 16 and the associated entry into the offline knockout round in Berlin on 2 February at the fourth showdown. The lowdown on our next three opponents in the online preliminary round.
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A month on from the last match of the old year, the Werkself also play the first game of the new year in the Google Pixel Women's Bundesliga. Roberto Pätzold's side open Matchday 15 with the meeting at promoted side 1. FC Union Berlin on Friday (18:30 CET).
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