Fernando Carro, CEO at the Werkself, is looking forward to the partnership: “We have found an innovative partner in Castore whose ambitions very much fit in with Bayer 04. Both the quality of the products as well as the digital and international approach of the company has impressed us. Together with Castore, we want to set new standards in the future primarily in the areas of sponsorship and target group activation.”
Tom Beahon, co-founder of Castore, said: “It‘s a significant step for us to start working in the German market with an internationally oriented club with such a history. When we set up Castore the vision of my brother and I was to see world-class athletes wear our products and now we have taken another important step in that direction. It’s an honour that Bayer 04 have chosen Castore. Our values and ambition of wanting to be the best go perfectly together.”
Castore was founded in 2015 and quickly established a reputation as a young and dynamic start-up in the premium sportswear sector. The brand has become well-known through a partnership with Wimbledon and Olympic winner Andy Murray who is now a shareholder in the company. In football, Castore partners with Rangers FC, Newcastle United and Wolverhampton Wanderers, and have also just launched a Formula One partnership with McLaren Racing. Bayer 04 will be the first club in the Bundesliga to have a partnership with the British company.
There were no goals across 115 minutes of football between Bayer 04 Women and PSV Eindhoven in Friday’s friendly. Roberto Pätzold’s team played two 45-minute periods before an extra 25 minutes two days prior to heading to Rieden for their training camp. Their Dutch opponents were preparing for their UEFA Women’s Champions League qualifier in 12 days.
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The first round of the DFB Pokal takes Bayer 04 to Sonnenhof Großaspach on Friday. The amateur club have just gained promotion to the fourth-tier Regionalliga Südwest and kicked off their campaign with two impressive wins. Here’s all you need to know as Erik ten Hag makes his competitive bow as Werkself boss at the WIRmachenDRUCK Arena (kick-off: 6pm CEST).
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After two months preparing for the new season, the Werkself play the first game of the 2025/26 campaign on Friday, 15 August (kick-off: 18:00 CEST) away to SG Sonnenhof Großaspach in the first round of the DFB Pokal. Ahead of the tie against the team newly promoted to the Regional League South West, head coach Erik ten Hag talked about his approach to the knockout game and his soft spot for cup competitions.
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Bayer 04 Leverkusen has a new Premium Partner in its ranks in Düsseldorf company LumenHaus GmbH. The leading provider of networked home energy solutions has initially agreed a one-year partnership with the Bundesliga runners-up to the end of the 2025/26 season.
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SG Sonnenhof Großaspach are riding a wave of success at the moment. Last season the club won the Oberliga Baden-Württemberg title and they also lifted the Landespokal state cup. The goal-hungry Swabians are top of the Regional League South West after two games. Now a whole region is eagerly looking forward to the DFB Pokal tie against Bayer 04 on Friday, 15 August (kick-off: 18:00 CEST). The lowdown on our next opponents.
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