Fernando Carro, CEO at the Werkself, is looking forward to the partnership: “We have found an innovative partner in Castore whose ambitions very much fit in with Bayer 04. Both the quality of the products as well as the digital and international approach of the company has impressed us. Together with Castore, we want to set new standards in the future primarily in the areas of sponsorship and target group activation.”
Tom Beahon, co-founder of Castore, said: “It‘s a significant step for us to start working in the German market with an internationally oriented club with such a history. When we set up Castore the vision of my brother and I was to see world-class athletes wear our products and now we have taken another important step in that direction. It’s an honour that Bayer 04 have chosen Castore. Our values and ambition of wanting to be the best go perfectly together.”
Castore was founded in 2015 and quickly established a reputation as a young and dynamic start-up in the premium sportswear sector. The brand has become well-known through a partnership with Wimbledon and Olympic winner Andy Murray who is now a shareholder in the company. In football, Castore partners with Rangers FC, Newcastle United and Wolverhampton Wanderers, and have also just launched a Formula One partnership with McLaren Racing. Bayer 04 will be the first club in the Bundesliga to have a partnership with the British company.
The Golden Boy Top 100 traditionally lists Europe’s most promising young players. In the latest update, published to mark the start of the new season, four current Werkself players – alongside loanee Francis Onyeka – feature on the list. This means Bayer 04 have the most players in contention of any Bundesliga club.
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Goalkeeper Rafaela Borggräfe will continue to play for Bayer 04 Leverkusen next season. The loan of the Germany U23 international, who joined from Liverpool in the winter, has been extended by a further year.
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The Bayer 04 delegation, led by Fernando Carro, CEO, concluded their multi-day trip to Brazil with a visit to the community-based organisation Bola Pra Frente in Rio de Janeiro – founded by former Werkself player Jorginho. During the visit, Bayer 04 committed to extending support for the Bola Pra Frente project for a further five years. In addition, Jorginho, a member of the Brazil 1994 World Cup-winning squad, was named Bayer 04’s second official club legend. With the visit to São Paulo and Rio de Janeiro, the club has strengthened the relationships built up over the years in one of Bayer 04’s most important international markets.
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Ten years after retiring as a player, Kristina Sundov is returning to the Bayer 04 Women’s team as assistant coach. The 39-year-old former Croatia international takes over from Remzi Kahraman, who has taken up a new challenge abroad. She has been given a contract to 30 June 2028.
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The training pitches at the BayArena are already buzzing with activity again, even before training officially begins next week. On Monday morning, a small group from the Werkself first-team squad completed a session lasting around an hour. Both new and familiar faces were present.
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