Fernando Carro, CEO at the Werkself, is looking forward to the partnership: “We have found an innovative partner in Castore whose ambitions very much fit in with Bayer 04. Both the quality of the products as well as the digital and international approach of the company has impressed us. Together with Castore, we want to set new standards in the future primarily in the areas of sponsorship and target group activation.”
Tom Beahon, co-founder of Castore, said: “It‘s a significant step for us to start working in the German market with an internationally oriented club with such a history. When we set up Castore the vision of my brother and I was to see world-class athletes wear our products and now we have taken another important step in that direction. It’s an honour that Bayer 04 have chosen Castore. Our values and ambition of wanting to be the best go perfectly together.”
Castore was founded in 2015 and quickly established a reputation as a young and dynamic start-up in the premium sportswear sector. The brand has become well-known through a partnership with Wimbledon and Olympic winner Andy Murray who is now a shareholder in the company. In football, Castore partners with Rangers FC, Newcastle United and Wolverhampton Wanderers, and have also just launched a Formula One partnership with McLaren Racing. Bayer 04 will be the first club in the Bundesliga to have a partnership with the British company.
Werkself-TV shows the highlights of the Bayer 04 women's 1-2 loss at VfL Wolfsburg on the 20th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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The Bundesliga home game against VfL Wolfsburg in the first half of the season was one of those classic ‘days to forget’ for Bayer 04 Women. It started with goalkeeper Charlotte Voll being shown a red card in the first minute of the game, and following a further sending-off, coach Roberto Pätzold's 9-women side ended up losing 5-1 to last season's runners-up. At 18.30 CET on Sunday, they'll have the chance to exact revenge at the AOK Stadium - and pick up valuable points in the race for third place.
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After full time in the 1-1 draw against FC Bayern Munich, the Bayer 04 fans first had to catch their breath. Firstly because of their usual loud support, and secondly because of the great drama they'd witnessed on the pitch: three disallowed goals, two red cards and a Werkself side who "again produced a very good performance against strong opponents", as head coach Kasper Hjulmand described. The Dane was particularly enthused by the performance of young Montrell Culbreath, while Patrik Schick got to enjoy his 200th appearance under the Cross. The Werkself Review unpacks the action.
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Werkself TV shows the highlights of Bayer 04's 1-1 draw against FC Bayern Munich on Matchday 26 of the 2025/26 Bundesliga season...
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Bayer 04 were held to a 1-1 draw at home by Bayern Munich in an eventful Matchday 26 fixture in the Bundesliga. Aleix Garcia had given the Werkself the lead inside six minutes, but Bayern levelled in the second half through Luis Diaz, despite Nicolas Jackson having been send off before the break. Diaz was then dismissed himself as Leverkusen pushed for a winner, which failed to materialise as Jonas Hofmann saw a late goal ruled out.
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