Fernando Carro, CEO at the Werkself, is looking forward to the partnership: “We have found an innovative partner in Castore whose ambitions very much fit in with Bayer 04. Both the quality of the products as well as the digital and international approach of the company has impressed us. Together with Castore, we want to set new standards in the future primarily in the areas of sponsorship and target group activation.”
Tom Beahon, co-founder of Castore, said: “It‘s a significant step for us to start working in the German market with an internationally oriented club with such a history. When we set up Castore the vision of my brother and I was to see world-class athletes wear our products and now we have taken another important step in that direction. It’s an honour that Bayer 04 have chosen Castore. Our values and ambition of wanting to be the best go perfectly together.”
Castore was founded in 2015 and quickly established a reputation as a young and dynamic start-up in the premium sportswear sector. The brand has become well-known through a partnership with Wimbledon and Olympic winner Andy Murray who is now a shareholder in the company. In football, Castore partners with Rangers FC, Newcastle United and Wolverhampton Wanderers, and have also just launched a Formula One partnership with McLaren Racing. Bayer 04 will be the first club in the Bundesliga to have a partnership with the British company.
Bayer 04 have fond memories of their encounters with Heidenheim, including a resounding 6-0 win in the reverse fixture. Kasper Hjulmand’s side would very much like to produce a similarly clinical display as they now head to the Voith-Arena for Matchday 27 on Saturday (15:30 CET). But they come up against a team fighting for their Bundesliga lives at the bottom of the table, 10 points adrift of safety with time running out. Here’s all you need to know ahead of the game in our matchday news.
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The Bayer 04 Women welcome FC Carl Zeiss Jena to the Ulrich Haberland Stadium on Sunday night in a white retro look - and in a unique Bayer 04 ‘50 Years of Fan Clubs’ special edition jersey. In sporting terms, head coach Roberto Pätzold's team will face the Bundesliga's bottom team at 18:30 CET looking to keep their chances of third place in the table alive with six games left to play.
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Bayer 04 return to Bundesliga action this weekend. Following their elimination in the Round of 16 of the UEFA Champions League, the Werkself are away to FC Heidenheim 1846 on Saturday, 21 March (kick-off: 15:30 CET) on Bundesliga matchday 27. Ahead of the clash in the eastern Swabian Alps, head coach Kasper Hjulmand spoke about the importance of the fixture and the chances of qualifying for the Champions League next term.
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A quick look at the table shows the situation at FC Heidenheim is serious. The Bundesliga bottom club are already ten points behind the play-off spot with their backs to the wall in sporting terms. With eight games left to play, avoiding relegation appears to be a mission impossible. Nevertheless, they are far from flying the white flag at the Schlossberg ahead of the clash with the Werkself this Saturday, 21 March (kick-off: 15:30 CET). The lowdown on our next opponents.
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Bayer 04 Leverkusen will have to manage without the two strikers in the immediate future. Caroline Kehrer suffered a torn ligament in her right knee and Amy Wrigge tore her cruciate ligament.
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