Fernando Carro, CEO at the Werkself, is looking forward to the partnership: “We have found an innovative partner in Castore whose ambitions very much fit in with Bayer 04. Both the quality of the products as well as the digital and international approach of the company has impressed us. Together with Castore, we want to set new standards in the future primarily in the areas of sponsorship and target group activation.”
Tom Beahon, co-founder of Castore, said: “It‘s a significant step for us to start working in the German market with an internationally oriented club with such a history. When we set up Castore the vision of my brother and I was to see world-class athletes wear our products and now we have taken another important step in that direction. It’s an honour that Bayer 04 have chosen Castore. Our values and ambition of wanting to be the best go perfectly together.”
Castore was founded in 2015 and quickly established a reputation as a young and dynamic start-up in the premium sportswear sector. The brand has become well-known through a partnership with Wimbledon and Olympic winner Andy Murray who is now a shareholder in the company. In football, Castore partners with Rangers FC, Newcastle United and Wolverhampton Wanderers, and have also just launched a Formula One partnership with McLaren Racing. Bayer 04 will be the first club in the Bundesliga to have a partnership with the British company.
The date for the Bayer 04 Women's DFB Pokal Round of 16 tie has been set. As announced by the German Football Association (DFB) on Wednesday, the Leverkusen Women will play league rivals Hamburger SV on Sunday, 16 November at 15:00 CET.
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A great honour for Eliesse Ben Seghir: The Italian sports newspaper Tuttosport has published the final shortlist of 25 nominees for this year's Golden Boy award - including Werkself player Eliesse Ben Seghir. The award will be presented in November.
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They narrowly missed out on the title in the spring of this year as they enjoyed their most successful season to date under the Bayer Cross. Now they want to build on that success. In an interview ahead of today's start of the new season in the VBL Club Championship by WOW (live on the Bayer 04 app from 18:00 CEST), the two Bayer 04 eSports players and cousins Marc and Sean Landwehr talk about the organisational changes to the VBL CC and their everyday lives as professional gamers and they also give pro tips for the new EA FC 26.
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A Black and Red player in the U20 World Cup final in Chile. Alejo Sarco and Argentina beat Colombia 1-0 in the semi-final on Wednesday night. Morocco, who knocked out France, now await in the final on Sunday night.
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