Fernando Carro, CEO at the Werkself, is looking forward to the partnership: “We have found an innovative partner in Castore whose ambitions very much fit in with Bayer 04. Both the quality of the products as well as the digital and international approach of the company has impressed us. Together with Castore, we want to set new standards in the future primarily in the areas of sponsorship and target group activation.”
Tom Beahon, co-founder of Castore, said: “It‘s a significant step for us to start working in the German market with an internationally oriented club with such a history. When we set up Castore the vision of my brother and I was to see world-class athletes wear our products and now we have taken another important step in that direction. It’s an honour that Bayer 04 have chosen Castore. Our values and ambition of wanting to be the best go perfectly together.”
Castore was founded in 2015 and quickly established a reputation as a young and dynamic start-up in the premium sportswear sector. The brand has become well-known through a partnership with Wimbledon and Olympic winner Andy Murray who is now a shareholder in the company. In football, Castore partners with Rangers FC, Newcastle United and Wolverhampton Wanderers, and have also just launched a Formula One partnership with McLaren Racing. Bayer 04 will be the first club in the Bundesliga to have a partnership with the British company.
In mid-August, the Werkself will set off on a four-day trip to England to play their final two friendly matches of the 2026/27 pre-season against Premier League clubs Nottingham Forest and Newcastle United. The match in Nottingham against the Tricky Trees is on Wednesday 12 August at 20:45 CEST (19:45 BST) at the City Ground. The game against the Magpies in Newcastle is on Saturday 15 August at 16:00 CEST (15:00 BST) at the atmospheric St James’ Park. Details on ticket sales for both matches.
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Black and Red talent development at the highest level – even off the pitch: Apprentices Jule Suermann, Leandra Bellia and Julia Niederheide have successfully completed their two- or three-year apprenticeships at the club. Bayer 04 honoured the trio at the BayArena on Tuesday.
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Rieden reloaded: Just like last year, the Bayer 04 Women’s team are spending their summer training camp in this idyllic corner of Bavaria. From this Sunday, coach Roberto Pätzold’s team will be based in Rieden in the Upper Palatinate for a week.
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Following the summer break, most of the players are back in Leverkusen. While two Bayer 04 first-team players are still in action at the World Cup, the players present officially kicked off the new season with fitness assessments. At the Werkstatt, the Bayer 04 rehabilitation and training centre, Robert Andrich, Edmond Tapsoba and the rest of the squad worked up quite a sweat in the sweltering summer heat. New signings Afonso Moreira and Kennet Eichhorn also successfully completed the day’s sessions alongside their new team-mates.
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The Werkself return tomorrow, Tuesday 14 July (from 11:00 CEST at the BayArena; live stream on bayer04.de, the Bayer 04 app and YouTube), with new head coach Carles Martínez leading his first training session as part of the Bayer 04 set-up. His coaching team comprises a mix of new and long-standing colleagues.
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