Fernando Carro, CEO at the Werkself, is looking forward to the partnership: “We have found an innovative partner in Castore whose ambitions very much fit in with Bayer 04. Both the quality of the products as well as the digital and international approach of the company has impressed us. Together with Castore, we want to set new standards in the future primarily in the areas of sponsorship and target group activation.”
Tom Beahon, co-founder of Castore, said: “It‘s a significant step for us to start working in the German market with an internationally oriented club with such a history. When we set up Castore the vision of my brother and I was to see world-class athletes wear our products and now we have taken another important step in that direction. It’s an honour that Bayer 04 have chosen Castore. Our values and ambition of wanting to be the best go perfectly together.”
Castore was founded in 2015 and quickly established a reputation as a young and dynamic start-up in the premium sportswear sector. The brand has become well-known through a partnership with Wimbledon and Olympic winner Andy Murray who is now a shareholder in the company. In football, Castore partners with Rangers FC, Newcastle United and Wolverhampton Wanderers, and have also just launched a Formula One partnership with McLaren Racing. Bayer 04 will be the first club in the Bundesliga to have a partnership with the British company.
As part of the joint commitment of Bayer 04 and the City of Leverkusen to volunteering, the annual Volunteer Day took place in the 19nullvier Lounge at the BayArena. Fernando Carro, Bayer 04 CEO, Stefan Hebbel, Mayor of the City of Leverkusen, and club representative Stefan Kießling praised the commitment of the 200 or so volunteers from the region in attendance and thanked them for their impressive efforts.
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After three defeats in a row, the Bayer 04 Women are aiming to get back on track against RB Leipzig. In the home game on Saturday (14:00 CET) at the Ulrich Haberland Stadium, coach Roberto Pätzold will probably be able to count on two key players recently sidelined due to injury.
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The clubs in the Google Pixel Women's Bundesliga will set up the Frauen-Bundesliga FBL e.V. On 10 December. The clubs have joined together to open a new chapter in the history of German women's football.
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In his 13 years as a professional player at Bayer 04, the honorary captain and record goalscorer made 446 appearances scoring 238 goals along the way. Many of them remain unforgotten, including his header to win the DFB Pokal in 1993. Ulf Kirsten celebrates his 60th birthday today Thursday - and Bayer 04 are happy to take this opportunity to look back on some of the former number nine’s special goals and games. But first of all: Happy Birthday, dear Ulf!
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