Fernando Carro, CEO at the Werkself, is looking forward to the partnership: “We have found an innovative partner in Castore whose ambitions very much fit in with Bayer 04. Both the quality of the products as well as the digital and international approach of the company has impressed us. Together with Castore, we want to set new standards in the future primarily in the areas of sponsorship and target group activation.”
Tom Beahon, co-founder of Castore, said: “It‘s a significant step for us to start working in the German market with an internationally oriented club with such a history. When we set up Castore the vision of my brother and I was to see world-class athletes wear our products and now we have taken another important step in that direction. It’s an honour that Bayer 04 have chosen Castore. Our values and ambition of wanting to be the best go perfectly together.”
Castore was founded in 2015 and quickly established a reputation as a young and dynamic start-up in the premium sportswear sector. The brand has become well-known through a partnership with Wimbledon and Olympic winner Andy Murray who is now a shareholder in the company. In football, Castore partners with Rangers FC, Newcastle United and Wolverhampton Wanderers, and have also just launched a Formula One partnership with McLaren Racing. Bayer 04 will be the first club in the Bundesliga to have a partnership with the British company.
A group of journalists representing Latin American and Spanish-language media outlets visited the BayArena on Thursday for an exclusive behind-the-scenes look at Bayer 04 and interviews with key personnel that have driven the team’s brand to new heights internationally over the last few years.
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The start of the new season of the VBL Club Championship by WOW produced two wins and one defeat for Leverkusen, including a victory against SC Paderborn 07, semi-finalists last season and double winners in 2023/24. The Leverkusen gamers were beaten by 1. FSV Mainz 05, runners-up in the South-East Division last year.
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Eleven days after the floodlight failure, the Bayer 04 Women rescued a point in the rescheduled Bundesliga derby at 1. FC Köln thanks to a late dream goal from Katharina Piljic. The Werkself drew 2-2 at the Franz Kremer Stadion on Thursday evening. Vanessa Fudalla (76') from the penalty spot and Piljic with a shot from the centre circle (88') gave the Black and Reds a late reprieve. Leverkusen, who are now been unbeaten against their Rhineland neighbours for almost four years, remain fourth in the table with the draw following five consecutive wins.
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The date for the Bayer 04 Women's DFB Pokal Round of 16 tie has been set. As announced by the German Football Association (DFB) on Wednesday, the Leverkusen Women will play league rivals Hamburger SV on Sunday, 16 November at 15:00 CET.
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