Fernando Carro, CEO at the Werkself, is looking forward to the partnership: “We have found an innovative partner in Castore whose ambitions very much fit in with Bayer 04. Both the quality of the products as well as the digital and international approach of the company has impressed us. Together with Castore, we want to set new standards in the future primarily in the areas of sponsorship and target group activation.”
Tom Beahon, co-founder of Castore, said: “It‘s a significant step for us to start working in the German market with an internationally oriented club with such a history. When we set up Castore the vision of my brother and I was to see world-class athletes wear our products and now we have taken another important step in that direction. It’s an honour that Bayer 04 have chosen Castore. Our values and ambition of wanting to be the best go perfectly together.”
Castore was founded in 2015 and quickly established a reputation as a young and dynamic start-up in the premium sportswear sector. The brand has become well-known through a partnership with Wimbledon and Olympic winner Andy Murray who is now a shareholder in the company. In football, Castore partners with Rangers FC, Newcastle United and Wolverhampton Wanderers, and have also just launched a Formula One partnership with McLaren Racing. Bayer 04 will be the first club in the Bundesliga to have a partnership with the British company.
Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career as he worked as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personalised Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…
Show moreTo all Bayer 04 fans: The Fanwelt will be closed all day next Monday 30 June. This is due to preparations for the change of kit supplier from Castore to New Balance on Tuesday 1 July.
Show moreThe Norway U23 international Julie Jorde has completed the move from Bayer 04 Leverkusen to Brøndby IF. The twelve-time champions of Denmark have signed the midfielder on permanent terms after her loan move from the Bundesliga to Denmark in the winter.
Show moreIt is almost two years since Bayer 04 new signing Abdoulaye Faye first stepped foot into the BayArena as a player for the Swedish club BK Häcken in the opening match in the 2023/24 Europa League campaign. A day before his nineteenth birthday, the central defender did not play in the 4-0 win for the Werkself but it was "an incredible night" for him on 21 September 2023 as he explained in his first interview on bayer04.de. "I watched the players and saw the fans. I liked it." It was also the first European night early on in his career. He only joined the then champions of Sweden in the cold north of Europe from his home in Senegal a few weeks before that special moment. Bayer04.de profiles our new defender.
Show moreWelcome, Abdoulaye Faye. The 20-year-old Senegalese central defender joins Leverkusen from top-flight Swedish club BK Häcken. In his first interview he talks about his move to Bayer 04 and his targets with the Werkself.
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