Fernando Carro, CEO at the Werkself, is looking forward to the partnership: “We have found an innovative partner in Castore whose ambitions very much fit in with Bayer 04. Both the quality of the products as well as the digital and international approach of the company has impressed us. Together with Castore, we want to set new standards in the future primarily in the areas of sponsorship and target group activation.”
Tom Beahon, co-founder of Castore, said: “It‘s a significant step for us to start working in the German market with an internationally oriented club with such a history. When we set up Castore the vision of my brother and I was to see world-class athletes wear our products and now we have taken another important step in that direction. It’s an honour that Bayer 04 have chosen Castore. Our values and ambition of wanting to be the best go perfectly together.”
Castore was founded in 2015 and quickly established a reputation as a young and dynamic start-up in the premium sportswear sector. The brand has become well-known through a partnership with Wimbledon and Olympic winner Andy Murray who is now a shareholder in the company. In football, Castore partners with Rangers FC, Newcastle United and Wolverhampton Wanderers, and have also just launched a Formula One partnership with McLaren Racing. Bayer 04 will be the first club in the Bundesliga to have a partnership with the British company.
The German Football League (DFL) has launched the vote for the Bundesliga Team of the Season. As of now, fans of the Werkself can select no fewer than eight Bayer 04 players in the top XI of the 2023/24 campaign: on the shortlist are Lukas Hradecky, Jonathan Tah, Jeremie Frimpong, Alejandro Grimaldo, Granit Xhaka, Exequiel Palacios, Florian Wirtz and Victor Boniface. Voting closes on Monday 22 April at 9:00 CEST.
Show moreBayer 04 Women have the chance to surpass their points total from last season with three games remaining in the Google Pixel Bundesliga as they visit RB Leipzig for Matchday 19 on Friday (kick-off: 6.30pm CEST). Victory against the promoted side would take Robert de Pauw’s team onto 31 points, one more than they managed in their 22 fixtures in 2022/23.
Show moreAfter Bayer Leverkusen won their first-ever Bundesliga title to much acclaim, people from the world of sports, business and politics gave their comments on the historic moment.
Show more14 April 2024 will go down in history at Bayer Leverkusen. We’ll try to reconstruct it all for you. Not only are the Werkself the first new champions of Germany since Wolfsburg in 2009, but only twice before in Bundesliga history has such the title been won earlier than Matchday 29. It ended Bayern Munich’s 11-year reign as champions. And Leverkusen are still undefeated in their 43 competitive matches this season, equalling the all-time record of a team in the five major European leagues. We round it all up in our Werkself review…
Show moreMedia from around the world have honoured the Werkself's season after they secured their first Bundesliga title with a 5-0 win at home to Werder Bremen. We round up the praise showered on Xabi Alonso's team…
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