Fernando Carro, CEO at the Werkself, is looking forward to the partnership: “We have found an innovative partner in Castore whose ambitions very much fit in with Bayer 04. Both the quality of the products as well as the digital and international approach of the company has impressed us. Together with Castore, we want to set new standards in the future primarily in the areas of sponsorship and target group activation.”
Tom Beahon, co-founder of Castore, said: “It‘s a significant step for us to start working in the German market with an internationally oriented club with such a history. When we set up Castore the vision of my brother and I was to see world-class athletes wear our products and now we have taken another important step in that direction. It’s an honour that Bayer 04 have chosen Castore. Our values and ambition of wanting to be the best go perfectly together.”
Castore was founded in 2015 and quickly established a reputation as a young and dynamic start-up in the premium sportswear sector. The brand has become well-known through a partnership with Wimbledon and Olympic winner Andy Murray who is now a shareholder in the company. In football, Castore partners with Rangers FC, Newcastle United and Wolverhampton Wanderers, and have also just launched a Formula One partnership with McLaren Racing. Bayer 04 will be the first club in the Bundesliga to have a partnership with the British company.
Attacking midfielder Paulina Bartz is leaving Bayer 04 Leverkusen for good on a permanent move to Hamburger SV in the Google Pixel Women’s Bundesliga. The 21-year-old, who was on loan to the newly promoted side in the winter, originally had a contract to 2027.
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The Bayer 04 Football School opened in 2007 – now this successful programme is getting a new name and a new logo: with immediate effect, the Bayer 04 Football School powered by BarmeniaGothaer is becoming the Bayer 04 Football Academy powered by BarmeniaGothaer.
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Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career as he worked as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personal Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…
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The sustainable use of the BayArena seats removed as part of the current stadium upgrade has taken on a new dimension: Following on from numerous Bayer 04 fans receiving their ‘Undefeated Champions seats’ and various clubs and community organisations from Leverkusen and the wider region having collected the dismantled seats, Blau-Gelbe Kreuz e.V. also made their way to the BayArena recently. The German-Ukrainian aid organisation took away around 2,100 seats; in Ukraine, these will be used to upgrade the sports infrastructure of two clubs.
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