
Fans, families and children can enjoy a packed programme at the BayArena (P3) for the whole day. There will be no shortage of games and fun for the younger fans: You can join in with a large number of football and action activities from a bouncy castle through the popular Robokeeper to the Bayer 04 Soccer School soccer cage. The Soccer School, fan liaison plus the different Bayer 04 clubs - Löwenclub, Teens, Club, and Silberlöwen – will be on site all day to present their programmes for the forthcoming season. There is also a diverse and multicultural offer of food and drink throughout the day.
Car park P3 at the BayArena will be a playground for young and old from 10.30 CEST through to 16.30 CEST.
The highlights: The presentation of the Werkself squad on stage the day after the first competitive match of the campaign – away to third division SV 07 Elversberg in the DFB Cup. And the Women’s team with their new coach Robert de Pauw will also be presented on stage.

Under the motto ‘Sound of Dreams - #aCROSS Europe 2025/26’, Bayer 04 are turning this season's UEFA Champions League season into a festival. In addition to a Spotify playlist that fans can use to get in the mood for the Champions League nights, there is also a tour pass with stickers for the respective UCL matches exclusively for Bayer 04 Club members. These could be picked up in the respective weeks of the matches. The sticker for the final clash in the league phase (Villarreal, 28 January, 21:00 CET) is now available at the Fanwelt. The competition for all diligent sticker collectors is also now open. Read on for further information.
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This afternoon, Saturday 24 January (kick-off: 15.30 CET), Bayer 04 host SV Werder Bremen, who are winless in their last seven league games. Nevertheless, in their last outing, a 3-3 draw against Eintracht Frankfurt, where they conceded a late equaliser, the Green and Whites did show their team spirit. The Werkself, led by birthday boy Patrik Schick, will be looking to counter this and secure their first three points of the new year on this ‘!Never Again’ remembrance matchday to commemorate the victims of National Socialism. Read on for the latest information in today's matchday news.
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Happy birthday, Patrik Schick! On his special day, it's not just the Czech striker who can look forward to lots of presents and hopefully many more goals – Bayer 04 fans can also get their hands on a free number 14 print when they buy a Werkself jersey today, January 24! In addition, a match-worn jersey belonging to the now 30-year-old will be raffled off among all purchasers next week.
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Werkself-TV shows the highlights of the Bayer 04 women's 2-1 win at 1. FC Union Berlin on the 15th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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