Back
5.08.2021Bayer 04

Bayer 04 and Premium Partner Kumho Tyre extend partnership

The tyre manufacturer Kumho Tyre remains a Premium Partner of Bayer 04 Leverkusen and will continue to be present in the DFB Cup as a sleeve sponsor on the Werkself shirts. The South Korean company, with their European base in Offenbach, has been a partner of Bayer 04 since 2019.
crop_20210728_KumhoTyres_01.jpg

Fernando Carro, Bayer 04 Leverkusen CEO, said: "Kumho Tyre is a successful company that thinks and acts globally. They have been a strong partner that fits in really well with us and our ambitions. We've seen that the enthusiasm of the management for the Werkself and the club is big and continues to grow. These factors represent a good basis for continuing to work together."

Namhwa Cho, president of Kumho Tyre Europe GmbH, sees a big plus for the global company in their partnership with Bayer 04: "The brand recognition of Kumho Tyre has increased significantly over the past two years thanks to our sponsorship of Bayer 04 Leverkusen. We have therefore decided to extend our contract over the long term. Bayer 04 are amongst the top clubs in Europe and they stand for reliability, determination and for international prestige which, which are all crucial criteria for our partnerships in sport."

Werkself on the road on Kumho tyres

The partnership with the tyre manufacturer also includes a presence on matchdays at the BayArena, for example on advertising hoardings and substitution boards. In addition, the Werkself team bus will continue to be on the road on Kumho tyres.

Company profile:
Kumho Tyre, with the company headquarters in Seoul, was founded in 1960 and is now one of the leading tyre manufacturers worldwide with over 60 million tyres sold per year and an annual turnover of over €2 billion. With a work force of over 11,000, Kumho develops, produces and distributes tyres worldwide primarily for cars, vans and trucks. The tyres are used as original equipment worldwide including with Mercedes-Benz, BMW, Mini, Volkswagen, Audi, Škoda, Seat, Fiat, Renault and the Korean manufacturers Hyundai and Kia. Kumho Tyre Europe GmbH, based in Offenbach, controls the marketing and sales activities in Germany and Europe.

Related News

crop_20251222_JS_14_B04FCB_Frauen_0280.jpg
Women - 05.02.2026

Women’s Bundesliga sets course for next steps

At its first general meeting on 5 February 2026 in Frankfurt am Main, the Frauen Bundesliga FBL e.V. made key decisions regarding the future direction of the Women’s Bundesliga. The meeting was based on the results of the negotiations with the German Football Association (DFB) over the past few weeks.

Show more
Werkself advances into semi-final | Quarter-final DFB-Pokal
Werkself-TV - 03.02.2026

TV highlights of 3-0 win against St. Pauli in DFB Pokal quarter-final

Werkself-TV shows the highlights of Bayer 04's 3-0 win against FC St. Pauli in the quarter-final of the DFB-Pokal 2025/26...

Show more
Jubel
DFB-Pokal - 03.02.2026

3-0 against St. Pauli - Werkself through to Pokal semi-finals for third time in a row

Once again in the last four! Bayer 04 put in a mature and, for long stretches, commanding performance to defeat a courageous FC St. Pauli in the quarter-finals of the 2025/26 DFB Pokal to reach the semi-finals of the competition for the third time in a row. Martin Terrier gave Leverkusen the lead on 32 minutes before Patrik Schick made it 2-0 on 63 minutes. Substitute Jonas Hofmann capped off a strong second half for the Werkself with the third goal in added time.

Show more
Jarell Quansah
Bayer 04 - 03.02.2026

Vote now for Quansah as BL Rookie of the Month for January

The German Football League (DFL) has announced the three candidates for the title of Bundesliga Rookie of the Month for January. That includes Werkself player Jarell Quansah. Fans of Bayer 04 can vote for their favourite on the Bundesliga app from now until Thursday, 5 January (23:59 CET).

Show more
Kurzpässe vor #B04FCSP Pokal
DFB-Pokal - 03.02.2026

Matchday news #B04FCSP: DFB Pokal quarter-final against battling St. Pauli

As in the past two years, the Werkself are aiming to come out on top in the DFB Pokal quarter-finals on Tuesday night, 3 February (kick-off: 20:45 CET). With eleven home games in a row without defeat against the Kiezkicker, the Black and Reds go into the floodlit match in confident mood. But the Pokal, as is often said, has its own magic and the team from the Millerntor has much more to offer than the current 17th place in the Bundesliga would suggest. After all, Bayer 04 are one of the big German teams the combative Hamburgers have already made life difficult for this season. The matchday news.

Show more