Fernando Carro, Bayer 04 Leverkusen CEO, said: "Kumho Tyre is a successful company that thinks and acts globally. They have been a strong partner that fits in really well with us and our ambitions. We've seen that the enthusiasm of the management for the Werkself and the club is big and continues to grow. These factors represent a good basis for continuing to work together."
Namhwa Cho, president of Kumho Tyre Europe GmbH, sees a big plus for the global company in their partnership with Bayer 04: "The brand recognition of Kumho Tyre has increased significantly over the past two years thanks to our sponsorship of Bayer 04 Leverkusen. We have therefore decided to extend our contract over the long term. Bayer 04 are amongst the top clubs in Europe and they stand for reliability, determination and for international prestige which, which are all crucial criteria for our partnerships in sport."
The partnership with the tyre manufacturer also includes a presence on matchdays at the BayArena, for example on advertising hoardings and substitution boards. In addition, the Werkself team bus will continue to be on the road on Kumho tyres.
Company profile:
Kumho Tyre, with the company headquarters in Seoul, was founded in 1960 and is now one of the leading tyre manufacturers worldwide with over 60 million tyres sold per year and an annual turnover of over €2 billion. With a work force of over 11,000, Kumho develops, produces and distributes tyres worldwide primarily for cars, vans and trucks. The tyres are used as original equipment worldwide including with Mercedes-Benz, BMW, Mini, Volkswagen, Audi, Škoda, Seat, Fiat, Renault and the Korean manufacturers Hyundai and Kia. Kumho Tyre Europe GmbH, based in Offenbach, controls the marketing and sales activities in Germany and Europe.
Exciting experiences and exclusive insights into the Werkself and the BayArena awaited the young footballers from the BA04 Football Academy Guangzhou in China during their visit to the Rhineland this week. As well as taking part in a joint training session with the Bayer 04 Football Academy, the youngsters marvelled at the Bundesliga club’s stadium during a guided tour. The highlight of the visit was a private press conference with former Bayer 04 striker Stefan Kießling, during which he shared tips from his own career with the young players. On Saturday afternoon, 10 October, the group will round off their visit by supporting the Werkself in the away match in Mainz.
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Fun, games and promising talent: At the fourth Bayer 04 Junior Girls’ Talent Day at the Kurtekotten training centre, 90 football-mad girls had the chance to put themselves forward for the Werkself youth teams. During a 90-minute training session, children born between 2011 and 2019 had the chance to demonstrate their skills.
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Despite the international break, numerous Werkself fans turned up at the BayArena on Saturday 3 October. The occasion: Bayer 04, together with Bayer Vital and main sponsor BarmeniaGothaer, organised a Health Day. In the stadium’s Premium Lounge, guests listened to fascinating talks on the subject of cancer, featuring, amongst others, Bayer 04 record appearance holder Rüdiger Vollborn and former Werkself player Hans Sarpei. Afterwards, young and old alike enjoyed interactive stations such as a grip strength test and eye pupil test.
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In issue #56 of Werkself Magazine, Afonso Moreira offers some interesting insights into his home country, Portugal, as part of the ‘Sag mal’ (Tell me) feature. Among other things, the 21-year-old talks about his favourite places in the country on the Iberian Peninsula, the local cuisine and music, as well as heroes and historical figures beyond the world of football. ‘Sag mal’ with Afonso Moreira!
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