Fernando Carro, Bayer 04 Leverkusen CEO, said: "Kumho Tyre is a successful company that thinks and acts globally. They have been a strong partner that fits in really well with us and our ambitions. We've seen that the enthusiasm of the management for the Werkself and the club is big and continues to grow. These factors represent a good basis for continuing to work together."
Namhwa Cho, president of Kumho Tyre Europe GmbH, sees a big plus for the global company in their partnership with Bayer 04: "The brand recognition of Kumho Tyre has increased significantly over the past two years thanks to our sponsorship of Bayer 04 Leverkusen. We have therefore decided to extend our contract over the long term. Bayer 04 are amongst the top clubs in Europe and they stand for reliability, determination and for international prestige which, which are all crucial criteria for our partnerships in sport."
The partnership with the tyre manufacturer also includes a presence on matchdays at the BayArena, for example on advertising hoardings and substitution boards. In addition, the Werkself team bus will continue to be on the road on Kumho tyres.
Company profile:
Kumho Tyre, with the company headquarters in Seoul, was founded in 1960 and is now one of the leading tyre manufacturers worldwide with over 60 million tyres sold per year and an annual turnover of over €2 billion. With a work force of over 11,000, Kumho develops, produces and distributes tyres worldwide primarily for cars, vans and trucks. The tyres are used as original equipment worldwide including with Mercedes-Benz, BMW, Mini, Volkswagen, Audi, Škoda, Seat, Fiat, Renault and the Korean manufacturers Hyundai and Kia. Kumho Tyre Europe GmbH, based in Offenbach, controls the marketing and sales activities in Germany and Europe.
Fans at the BayArena got to enjoy a spectacle on Wednesday as the Werkself came from behind to beat Nürnberg 5-2 in the DFB Pokal. Now with the sixth home game of the season, can Bayer 04 maintain their perfect record in Leverkusen as VfB Stuttgart come to town in the Bundesliga on Saturday (15:30 CET)? The visitors have had issues domestically this term, sitting in 15th place, although they have had much better results in the UEFA Champions League. Here’s all you need to know ahead of the Matchday 8 encounter…
Show more
Three days after the spectacular comeback in the DFB Pokal tie against FC Nürnberg (5–2), the Werkself face their next challenge in the Bundesliga. On Saturday, 31 October (kick-off: 15:30 CET), Bayer 04 host VfB Stuttgart, currently 15th in the table, at the BayArena. Ahead of the match, Carles Martínez spoke, amongst other things, about important factors in preparing for this next game given a tight fixture list.
Show more
Despite VfB Stuttgart performing well in the Champions League, they are facing a difficult spell early on in the Bundesliga. Three days after their last-minute victory in the DFB Pokal at SC Paderborn 07, the Swabians can now take to the pitch at the BayArena with greater confidence on Saturday, 31 October (kick-off: 15:30 CET). The lowdown on our next opponents.
Show more
A special afternoon at the Bayer 04 Football Academy autumn camp: At the Liga 20 indoor football centre, in the shadow of the BayArena, two Werkself women’s team players led a training session. Loreen Bender and Selina Ostermeier not only offered the young players advice and support, but also got stuck in themselves.
Show more
