Back
5.08.2021Bayer 04

Bayer 04 and Premium Partner Kumho Tyre extend partnership

The tyre manufacturer Kumho Tyre remains a Premium Partner of Bayer 04 Leverkusen and will continue to be present in the DFB Cup as a sleeve sponsor on the Werkself shirts. The South Korean company, with their European base in Offenbach, has been a partner of Bayer 04 since 2019.
crop_20210728_KumhoTyres_01.jpg

Fernando Carro, Bayer 04 Leverkusen CEO, said: "Kumho Tyre is a successful company that thinks and acts globally. They have been a strong partner that fits in really well with us and our ambitions. We've seen that the enthusiasm of the management for the Werkself and the club is big and continues to grow. These factors represent a good basis for continuing to work together."

Namhwa Cho, president of Kumho Tyre Europe GmbH, sees a big plus for the global company in their partnership with Bayer 04: "The brand recognition of Kumho Tyre has increased significantly over the past two years thanks to our sponsorship of Bayer 04 Leverkusen. We have therefore decided to extend our contract over the long term. Bayer 04 are amongst the top clubs in Europe and they stand for reliability, determination and for international prestige which, which are all crucial criteria for our partnerships in sport."

Werkself on the road on Kumho tyres

The partnership with the tyre manufacturer also includes a presence on matchdays at the BayArena, for example on advertising hoardings and substitution boards. In addition, the Werkself team bus will continue to be on the road on Kumho tyres.

Company profile:
Kumho Tyre, with the company headquarters in Seoul, was founded in 1960 and is now one of the leading tyre manufacturers worldwide with over 60 million tyres sold per year and an annual turnover of over €2 billion. With a work force of over 11,000, Kumho develops, produces and distributes tyres worldwide primarily for cars, vans and trucks. The tyres are used as original equipment worldwide including with Mercedes-Benz, BMW, Mini, Volkswagen, Audi, Škoda, Seat, Fiat, Renault and the Korean manufacturers Hyundai and Kia. Kumho Tyre Europe GmbH, based in Offenbach, controls the marketing and sales activities in Germany and Europe.

Ähnliche News

Estrella Merino Gonzalez
Women - 11.07.2025

First goal for Fudalla: Women's friendly against Zwolle ends all square

The second friendly and the first goal for the Bayer 04 Women: The Werkself just missed out on their first win in the preseason away to top-flight Dutch side PEC Zwolle. The team led by coach Roberto Pätzold drew 1-1 on Friday afternoon in Wezep. As with the friendly against TSG Hoffenheim (0-2) a number of first-team players were absent. The coach once again shared out time on the pitch for the 20-player squad. The goal of the match was scored by summer signing Vanessa Fudalla (67').

Show more
Bayer 04
eSports - 11.07.2025

#B04eSports: Landwehr cousins Landwehr agree two-year extension

Continuity under the Cross: After the successful season in 2024/25 with reaching the final of the VBL Club Championship, the two Leverkusen e-sports players Marc and Sean Landwehr have extended their contracts at Bayer 04 by an additional two years. Marc is thereby in his sixth year and Sean in his third year with the Werkself. Together with e-talent Marcus Hüttemann, who has also extended his stay at Bayer 04 Bayer year, completes the current squad for the 2025/26 season.

Show more
Bayer 04-Fans im Gästeblock
Bayer 04 - 10.07.2025

Information on ticket sales for 2025/26 away games

An average of over 3,500 fans supported the Werkself at away games last season. Looking forward to the 2025/26 season, Bayer 04 now provide information on ticket sales for away games. The previous 0 sales phase is being replaced by the Regulars phase.

Show more
Bundesliga-Spielball 2025/26
Bundesliga - 10.07.2025

DFL schedules matchdays 1 to 5 – Friday night game against Eintracht Frankfurt

The German Football League (DFL) has confirmed the details for the first five matchdays in the 2025/26 Bundesliga season. Read on for details of the fixtures.

Show more