The central design element of the new kit is the classic club badge. To fit in with the overall colour, the badge this year is in black and white, which fits the classic appearance of the new Werkself kit. Together with the red collar and red cuffs, the style of the shirt was developed by JAKO in close consultation with Stefan Kießling and the Werkself team committee.
"We wanted to interpret the classic club colours of Bayer 04 in a new and modern design," said the honorary captain who has been working as an adviser to the sporting management since 2018. Kießling, who is in close contact with former teammates, is working in tandem with Christoph Rohmer, head of sponsorship at JAKO, and his team. "In discussion with the players, we have also provided the sleeves with a higher percentage of elastane to enable improved movement in the upper body," explained Rohmer.
The black shirt has vertical pinstripes which symbolises the players of the Bundesliga team. Werkself is on the outside of the collar and Bayer 04 is printed on the inner side. The hems of the sleeve bear the name of the city of Leverkusen.
The new Werkself kit is available now from the online shop as well as from the fan shops in Wiesdorf and Bergisch-Gladbach. The shirt costs €79.90 (children sizes: €59.90) and is available in sizes from 128 up to 5XL.
The Werkself are finally back. On Saturday 8 August, Bayer 04 kick off the 2026/27 campaign with their opening match. But there’s far more than just a double-header in store for Werkself supporters. True to the motto ‘One day. Two teams. One club’, the BayArena and the Ulrich Haberland Stadium will be transformed into a world of excitement.
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The Werkself continue their 2026/27 pre-season preparations with their third friendly against Belgian top-flight side KRC Genk at the Ulrich-Haberland-Stadion on Wednesday 29 July (kick-off 15:00 CEST). Werkself-TV is broadcasting the match live and in full in a stream from 14:50 CEST...
After the children from the Bayer 04 Football Academy grilled Janis Blaswich and Simeon Rapsch last week, another group of 20 young Werkself fans gathered at the BayArena press conference room on Tuesday afternoon, 28 July . This time, the kids directed their questions at Tim Oermann and Jonah Berghoff. Defender Oermann raved about his school days, whilst talented midfielder Berghoff revealed to the young footballers, amongst other things, who his favourite player is – and he is also at Bayer 04. To round things off, the pair naturally obliged with all requests for autographs and selfies.
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Bayer 04 is redesigning the public catering at the BayArena and Ulrich-Haberland-Stadion for the start of the 2026/27 season. Together with new catering partner Aramark, processes will be developed and the service at the stadium will be improved in a targeted way.
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