
The central design element of the new kit is the classic club badge. To fit in with the overall colour, the badge this year is in black and white, which fits the classic appearance of the new Werkself kit. Together with the red collar and red cuffs, the style of the shirt was developed by JAKO in close consultation with Stefan Kießling and the Werkself team committee.
"We wanted to interpret the classic club colours of Bayer 04 in a new and modern design," said the honorary captain who has been working as an adviser to the sporting management since 2018. Kießling, who is in close contact with former teammates, is working in tandem with Christoph Rohmer, head of sponsorship at JAKO, and his team. "In discussion with the players, we have also provided the sleeves with a higher percentage of elastane to enable improved movement in the upper body," explained Rohmer.
The black shirt has vertical pinstripes which symbolises the players of the Bundesliga team. Werkself is on the outside of the collar and Bayer 04 is printed on the inner side. The hems of the sleeve bear the name of the city of Leverkusen.
The new Werkself kit is available now from the online shop as well as from the fan shops in Wiesdorf and Bergisch-Gladbach. The shirt costs €79.90 (children sizes: €59.90) and is available in sizes from 128 up to 5XL.


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There’s plenty for Bayer 04 fans to enjoy both on and off the pitch at the official 2026 season launch. In addition to the women’s team taking on Feyenoord at the Ulrich Haberland Stadium at 13:15 CEST and the men’s team facing Sevilla at the BayArena at 15:30 CEST, fans of all ages can enjoy a range of activities – and get to meet Bayer 04 players and former players in the process. The Fanwelt is also offering a special promotion: buy a new shirt and get free printing! Here’s an overview of everything you need to know about the season launch, including the live streams.
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