The central design element of the new kit is the classic club badge. To fit in with the overall colour, the badge this year is in black and white, which fits the classic appearance of the new Werkself kit. Together with the red collar and red cuffs, the style of the shirt was developed by JAKO in close consultation with Stefan Kießling and the Werkself team committee.
"We wanted to interpret the classic club colours of Bayer 04 in a new and modern design," said the honorary captain who has been working as an adviser to the sporting management since 2018. Kießling, who is in close contact with former teammates, is working in tandem with Christoph Rohmer, head of sponsorship at JAKO, and his team. "In discussion with the players, we have also provided the sleeves with a higher percentage of elastane to enable improved movement in the upper body," explained Rohmer.
The black shirt has vertical pinstripes which symbolises the players of the Bundesliga team. Werkself is on the outside of the collar and Bayer 04 is printed on the inner side. The hems of the sleeve bear the name of the city of Leverkusen.
The new Werkself kit is available now from the online shop as well as from the fan shops in Wiesdorf and Bergisch-Gladbach. The shirt costs €79.90 (children sizes: €59.90) and is available in sizes from 128 up to 5XL.
Attacking midfielder Paulina Bartz is leaving Bayer 04 Leverkusen for good on a permanent move to Hamburger SV in the Google Pixel Women’s Bundesliga. The 21-year-old, who was on loan to the newly promoted side in the winter, originally had a contract to 2027.
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The Bayer 04 Football School opened in 2007 – now this successful programme is getting a new name and a new logo: with immediate effect, the Bayer 04 Football School powered by BarmeniaGothaer is becoming the Bayer 04 Football Academy powered by BarmeniaGothaer.
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Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career as he worked as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personal Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…
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The sustainable use of the BayArena seats removed as part of the current stadium upgrade has taken on a new dimension: Following on from numerous Bayer 04 fans receiving their ‘Undefeated Champions seats’ and various clubs and community organisations from Leverkusen and the wider region having collected the dismantled seats, Blau-Gelbe Kreuz e.V. also made their way to the BayArena recently. The German-Ukrainian aid organisation took away around 2,100 seats; in Ukraine, these will be used to upgrade the sports infrastructure of two clubs.
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