The central design element of the new kit is the classic club badge. To fit in with the overall colour, the badge this year is in black and white, which fits the classic appearance of the new Werkself kit. Together with the red collar and red cuffs, the style of the shirt was developed by JAKO in close consultation with Stefan Kießling and the Werkself team committee.
"We wanted to interpret the classic club colours of Bayer 04 in a new and modern design," said the honorary captain who has been working as an adviser to the sporting management since 2018. Kießling, who is in close contact with former teammates, is working in tandem with Christoph Rohmer, head of sponsorship at JAKO, and his team. "In discussion with the players, we have also provided the sleeves with a higher percentage of elastane to enable improved movement in the upper body," explained Rohmer.
The black shirt has vertical pinstripes which symbolises the players of the Bundesliga team. Werkself is on the outside of the collar and Bayer 04 is printed on the inner side. The hems of the sleeve bear the name of the city of Leverkusen.
The new Werkself kit is available now from the online shop as well as from the fan shops in Wiesdorf and Bergisch-Gladbach. The shirt costs €79.90 (children sizes: €59.90) and is available in sizes from 128 up to 5XL.
Once again, well over 100 Werkself fans were delighted to receive an invitation from the club’s record appearance-maker, Rüdiger Vollborn, to the sold-out Schwadbud at the BayArena. This time, the supporters listened as the club historian provided fascinating, exclusive insights into the period from Bayer 04 being founded in 1904 to the club’s promotion to the Bundesliga in 1979. A journey through time is also planned for the upcoming ‘Rudi lädt ein’ event in early November – this time focusing on the years of the Nazi regime.
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Happy children’s faces at the SSV Lützenkirchen training ground: For the 25th time, the Birkenberg soccer school – organised by SportBund Leverkusen – offered participating youngsters an exciting holiday activity. Meeting a Bayer 04 player has now become a cherished tradition. This time, Ibrahim Maza visited the 150 children and spoke to them about his World Cup experiences, amongst other things. “It’s always lovely to see the children’s enthusiasm for football,” said the 20-year-old, after bringing a sparkle to many eyes with selfies and autographs.
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One day after the successful DFB Pokal first round tie at SV Wehen Wiesbaden (4–0), the mood was understandably really good: Over 400 Bayer 04 supporters gathered on Sunday, 23 August, for the annual fan club meet-up at the BayArena and got in the mood for the new season through direct and informal discussions with Bayer 04 management, head coach Carles Martínez and Werkself players.
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Werkself-TV shows the highlights of the Bayer 04 women's 2-0 win at RB Leipzig on the 1st matchday of the Google Pixel Women's Bundesliga 2026/27.
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