As part of the partnership, PerNaturam will be present in the Bundesliga on the LED boards at the BayArena and on the static boards at the Ulrich Haberland Stadium in the Google Pixel Women's Bundesliga. The partnership also includes media rights with the women's team and advertising rights.
"We are delighted to have PerNaturam on board as a partner who shares our values and supports women's football at Bayer 04," said Linda Schöttler, Manager Women's Football: "Such partnerships are very important for the further development of our team. All the more reason for us to look forward to working together."
"We are proud to be able to support the Bayer 04 Leverkusen Women's Bundesliga team. Sport at this level requires passion, discipline and a lot of heart, which is exactly where we see many parallels with our work and philosophy," says Thajgoro De Longhi, Managing Director of PerNaturam: "Because with a lot of heart, proven knowledge and natural products, we enable animal lovers to give their animals a happy and healthy life. We are very much looking forward to working together."
About PerNaturam:
PerNaturam is an owner-managed manufacter from Germany with decades of experience in the development of natural pet food and supplements for dogs, cats and horses. The company's recipes are consistently based on natural ingredients and combine traditional knowledge of herbs and plants with modern nutritional science.
The Werkself continue their 2026/27 pre-season preparations with their third friendly against Belgian top-flight side KRC Genk at the Ulrich-Haberland-Stadion on Wednesday 29 July (kick-off 15:00 CEST). Werkself-TV is broadcasting the match live and in full in a stream from 14:50 CEST...
After the children from the Bayer 04 Football Academy grilled Janis Blaswich and Simeon Rapsch last week, another group of 20 young Werkself fans gathered at the BayArena press conference room on Tuesday afternoon, 28 July . This time, the kids directed their questions at Tim Oermann and Jonah Berghoff. Defender Oermann raved about his school days, whilst talented midfielder Berghoff revealed to the young footballers, amongst other things, who his favourite player is – and he is also at Bayer 04. To round things off, the pair naturally obliged with all requests for autographs and selfies.
Show more
Bayer 04 are back on the pitch. Following the first training sessions, the Werkself play the first pre-season friendly on Saturday, July 18. The match against Oberliga club Sportfreunde Baumberg kicks off at 15:30 CEST in Monheim am Rhein. Fans unable to attend the match can watch head coach Carles Martínez’s first game in charge for free via a livestream at bayer04.de and on the Bayer 04 app, as well as on Werkself.tv (exclusively for members). Just log on and watch the games live. All the other Werkself preseason friendlies leading up to the 2026/27 season will also be streamed live for free.
Show more
Bayer 04 is redesigning the public catering at the BayArena and Ulrich-Haberland-Stadion for the start of the 2026/27 season. Together with new catering partner Aramark, processes will be developed and the service at the stadium will be improved in a targeted way.
Show more
The German Football Association (DFB) has officially recognised Bayer 04 as a centre for the development of female talent for the 2026/27 season. The club was awarded that role on 1 January 2026, and this status has now been renewed.
Show more
