Club Management

Bayer 04 is not only one of the largest football clubs in Germany, but also a medium-sized business enterprise with a commitment to its home town of Leverkusen and Bayer AG. This also goes hand in hand with a high standard of integrity and compliance. The club is committed to fair play – both on and off the pitch. After all, Bayer 04 is an attractive employer brand with some 350 staff at present. Fair competition is therefore not only practised on the pitch, but also in the procurement and selection of partners and service providers. The club consistently focuses on innovation and progress and continuously engages in close dialogue with its stakeholders as a basis for its own actions.

Carro and employee

Topics

Leadership and culture

Fernando Carro and Simon Rolfes

B04 stands for a family-like atmosphere and a transparent club policy, both internally and externally. Transparent management culture is the motto. This means involving employees in all important issues, holding regular staff meetings, but also engaging in an open exchange with the outside world and involving fans, for example with regard to the jersey or catering offers within the framework of various discussion formats. On the one hand, this togetherness promotes the positioning of B04 as an attractive employer brand and, on the other hand, is the basis of the work "for the dream of our fans".


Stakeholders

Election of the Curve Council

Fan dialogue, partner exchange and communication on one level links Bayer 04 with a holistic lead stakeholder dialogue with the aim of hand-in-hand progress for a common direction for the club and its future. Bayer 04 is in constant dialogue with all its stakeholders including fans, sponsors, local authority and associations. That is the only way a successful partnership is possible and thereby effective for the smooth running of matchday operations. The dialogue is particular in the form of a completed material analysis, the base of all the sustainability efforts of Bayer 04.


Sustainability and innovation

Bayer 04-App

Sustainability is also a topic of innovation for Bayer 04. To make football more sustainable, new ways and solutions are needed, especially digital ones. Bayer 04 pioneered the eTicket, which saves a huge amount of paper for printed tickets. The same applies to digital receipts issued by the stadium catering services. The print media circulation has also been greatly reduced, with the club now relying on digital channels and solutions. Innovative technology for more sustainable turf management, composting facilities for recycling green waste and food waste, or the latest artificial turf technology are emblematic of an innovative approach to sustainability transformation.


Sustainability Report

Report

Bayer 04 first published an activity report on its commitment to sustainability in 2017. The club is currently revising its sustainability reporting. In future, an up-to-date sustainability report based on a recognised reporting standard will be published here.


Compliance and Code of Conduct

BayArena Seats

Compliance at Bayer 04 is a question of attitude: reliability, honesty, credibility and integrity are part of the corporate philosophy. The highest standards of fair competition apply at Bayer 04. As a subsidiary of Bayer AG, strict compliance guidelines apply at Bayer 04, something all employees are reminded of through regular training. This also applies to sports: all licensed, women's and youth players undergo regular training and workshops on various topics, including: fair play, anti-doping, anti-discrimination and bullying prevention. B04 also publicly positions itself against any form of discrimination and lives this internally as well as externally.

 


Supply chain management

Merch

Bayer 04 strives to deal responsibly with fan articles and internally used products. A clean supply chain is the basis for the club's actions. Among other things, Bayer 04 does not tolerate child labour in the entire supply chain (in accordance with ILO Convention 182) and demands social and fair standards at the production sites. The club has its products produced as locally as possible, preferably in Europe. Some of Bayer 04's fan merchandise bears various fair trade labels or common environmental labels. The club is working to gradually increase the proportion of sustainably certified fan merchandise. At the production sites, Bayer 04 demands socially responsible and fair standards. When shipping its packages from the warehouse, Bayer 04 relies exclusively on DHL Go Green, DHL's climate-neutral shipping service.

 

 


News

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Bayer 04 - 25.01.2024

District Matchdays: Lomb, Skinnes Hansen and Thiel visit primary school in Bergisch Neukirchen

The primary school pupils won't forget this sports lesson in a hurry. As part of the 'District Matchdays' campaign, a Bayer 04 trio visited GGS Bergisch Neukirchen ahead of the Werkself's home match against Borussia Mönchengladbach on Saturday (kick-off 18:30 CET). Players Niklas Lomb and Synne Skinnes Hansen along with men's goalkeeping coach David Thiel had a kickabout with the fourth-graders in the school gym on the fourth campaign matchday, which is all about Bergisch Neukirchen.

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Soziales - 19.01.2024

Signed jerseys auctioned off to aid palliative care unit

Bayer Vital, Bayer 04 and the Klinikum Leverkusen hospital have joined forces to raise awareness of early prostate cancer detection. Six signed Werkself jerseys were auctioned off in recent weeks, raising an impressive total of €5,390. This donation went to the Verein zur Förderung der Palliativmedizin am Klinikum Leverkusen e.V. as part of the #stellkrebsvomplatz campaign.

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Soziales - 01.01.2024

Sustainability in 2023: holistic approach and responsible behaviour

Bayer 04 was not only successful on the pitch in the 2023 calendar year, but the Werkself also continued to develop alongside its sporting endeavours. Starting with the creation of a new staff position for sustainability in the previous year, Leverkusen built on this in 2023 to develop a holistic and future-proof concept for this area. This was brought to life throughout the year with the help of numerous campaigns. Here’s our sustainability review of the year.

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Bayer 04 - 25.12.2023

Social commitment under the cross: Sustainable assistance

Bayer 04 is celebrating its 120th birthday next year. Today and over the next few months, bayer04.de is taking this opportunity for a regular look at football under the cross, first and foremost exploring the question: How did we become the club we are today? Part 3 of our series looks at Bayer 04's social commitment, which has always been part of the club's DNA and has been expanded to include numerous additional projects in recent years.

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Jugend - 19.12.2023

WDR 2 Christmas miracle: Players and parents raise big donation

"Score goals for mothers in need": The parents of the U8 to U15 teams at Bayer 04 have again joined in with the charity event "Christmas miracle" organised by WDR this year. This time the money raised through the privately organised fundraiser will be used to help mothers in need.

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