There is good news for all current and prospective season ticket holders: The number of different price categories has been reduced from six to four, which contributes to transparency and fairness in the different stands, and the prices have reduced as well. By up to 30 per cent.
“We have worked closely with the fan groups on these measures,” said Dr. Bernd Schröder, director of marketing and sales at Bayer 04. “Our common aim is to create the conditions for atmospheric and vocal support for the Werkself. We are on the right track with the measures taken.”
The are now just two price categories for the North Stand where there is the most passionate support for the team: category IV for the terraces and category III for the seats behind the goal. Category II will apply immediately to the whole of the East Stand. Adult season ticket holders in blocks B2 and B3 will benefit most from the new price structure: The new season ticket is 30 per cent cheaper than the current one.
The seats in the lower tiers in the East Stand and the main West Stand will be all-season ticket seats in the new season. In addition, current season ticket holders in the upper tier are requested to exchange their seats for one in the lower tier. Supporters are closer to the match action, their support is appreciated more by the Werkself and they also benefit from the new price model. The new season tickets reflect the most favourable prices in the upper tier.
Beyond that, Bayer 04 are looking out for youngsters – not just at the Kurtekotten Performance Centre but also when going to games at the BayArena. A youth price category for Werkself fans aged 14 to 19 will be introduced for the new season. Young supporters will save up to 40 per cent in comparison to the existing price structure.
The club automatically extended all season tickets in the last campaign. No money will be taken before the season starts. In the only home game with spectators, the 1-1 draw with RB Leipzig in September, a draw was held amongst season ticket holders. Bank accounts will only be debited when tickets are available.
At the moment it is not possible to say when changes to the season tickets will be made, when season tickets go on sale to new customers, and other detailed questions on this subject. As soon as Bayer 04 are certain of when and in what numbers fans can return to the BayArena, the club will be proactive in informing both current and prospective season ticket holders via the club’s media channels.
Former Werkself star Michael Ballack, who won the German Footballer of the Year award in 2002 while playing in Leverkusen, celebrates his 50th birthday on Saturday. Bayer 04 sends him its best wishes!
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Attention Werkself fans: In addition to tickets for the floodlit home match against Werder Bremen, tickets are now also available for the Bayer 04 women’s team’s two subsequent fixtures against Eintracht Frankfurt and Hamburger SV at the Ulrich Haberland Stadium. Both matches in the Google Pixel Women’s Bundesliga will take place at family-friendly kick-off times on Saturday afternoons. Here is the latest information on matchday ticket sales.
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Guéla Doué’s first 30 minutes in a Bayer 04 shirt during the draw away at Augsburg have definitely made the summer signing eager for more. The 23-year-old may have had to bide his time following his move from Strasbourg due to a muscular injury, but he’s been able to get a good taste of the BayArena atmosphere while watching from the stands in the home wins over Celje and RB Leipzig, as the Ivory Coast international explained in a chat with media representatives. “The fans’ enthusiasm and passion are incredible,” said Doué, looking forward to what lies ahead. The defender also spoke about his plans for a comeback, his teammates and his younger brother Désiré.
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Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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