There is good news for all current and prospective season ticket holders: The number of different price categories has been reduced from six to four, which contributes to transparency and fairness in the different stands, and the prices have reduced as well. By up to 30 per cent.
“We have worked closely with the fan groups on these measures,” said Dr. Bernd Schröder, director of marketing and sales at Bayer 04. “Our common aim is to create the conditions for atmospheric and vocal support for the Werkself. We are on the right track with the measures taken.”
The are now just two price categories for the North Stand where there is the most passionate support for the team: category IV for the terraces and category III for the seats behind the goal. Category II will apply immediately to the whole of the East Stand. Adult season ticket holders in blocks B2 and B3 will benefit most from the new price structure: The new season ticket is 30 per cent cheaper than the current one.
The seats in the lower tiers in the East Stand and the main West Stand will be all-season ticket seats in the new season. In addition, current season ticket holders in the upper tier are requested to exchange their seats for one in the lower tier. Supporters are closer to the match action, their support is appreciated more by the Werkself and they also benefit from the new price model. The new season tickets reflect the most favourable prices in the upper tier.
Beyond that, Bayer 04 are looking out for youngsters – not just at the Kurtekotten Performance Centre but also when going to games at the BayArena. A youth price category for Werkself fans aged 14 to 19 will be introduced for the new season. Young supporters will save up to 40 per cent in comparison to the existing price structure.
The club automatically extended all season tickets in the last campaign. No money will be taken before the season starts. In the only home game with spectators, the 1-1 draw with RB Leipzig in September, a draw was held amongst season ticket holders. Bank accounts will only be debited when tickets are available.
At the moment it is not possible to say when changes to the season tickets will be made, when season tickets go on sale to new customers, and other detailed questions on this subject. As soon as Bayer 04 are certain of when and in what numbers fans can return to the BayArena, the club will be proactive in informing both current and prospective season ticket holders via the club’s media channels.
Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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Video games developer Electronic Arts (EA), in collaboration with the Bundesliga, has announced the six nominees for the Bundesliga ‘Player of the Month’ award for September – Bayer 04’s Miguel Gutiérrez has made it into this select group after just four Bundesliga matches. Fans of the Black and Reds can vote from now until Sunday 27 September (23:59 CEST).
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Calling all Werkself fans: Even during the three-week international break – a first for September and October – you have the chance to visit the BayArena – and for a very special occasion. Bayer 04 is hosting a Health Day on Saturday 3 October, from 10:00 to 14:00 CEST in the Premium Lounge. Together with Bayer Vital and main sponsor BarmeniaGothaer, the Bundesliga club invites you to an interactive, free event centred on the theme of health. Partners will be present on site with their own exciting activities. Here is an overview of the programme of events.
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