
The evening began with a group photo. That was followed by a full programme for the Barmenia employees and their families. Patrik Schick and Karim Bellarabi dispensed Glühwein, Niklas Lomb and Florian Wirtz served kale and crêpes.
Florian Wirtz commented: "It's an important event for our main sponsors and obviously significant to us because of that. I only know Bayer 04 wearing the Barmenia logo on the shirt and for me it all fits together. At the end of the day, it's always great to gain an insight into the partners. Especially at Christmas time evenings like that are also particularly full of atmosphere."





The players were happy to sign autographs and pose for photos and afterwards took part in table football games with one or two Barmenia employees.
Heiko Scholz, main head of department and head of marketing at Barmenia, was also excited about the joint Christmas evening with the Werkself: "We were totally happy with the commitment shown tonight by the players and coaches. Above all, for our employees and the children, there were exciting and unique moments being able to see the players and coaches close-up.”





Spurred on by a flawless hat-trick from Cornelia Kramer, the Bayer 04 women’s team won their penultimate pre-season friendly in commanding fashion. As part of the season launch, the Werkself beat Dutch top-flight side Feyenoord 7–0. In front of 3,000 spectators at the Ulrich Haberland Stadium, Kramer (6’, 25’, 45’), Sofie Zdebel (47’), Maja Sternad (59'), Natasha Kowalski (83') and Vanessa Fudalla (86') scored the goals for coach Roberto Pätzold’s side.
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There’s plenty for Bayer 04 fans to enjoy both on and off the pitch at the official 2026 season launch. In addition to the women’s team taking on Feyenoord at the Ulrich Haberland Stadium at 13:15 CEST and the men’s team facing Sevilla at the BayArena at 15:30 CEST, fans of all ages can enjoy a range of activities – and get to meet Bayer 04 players and former players in the process. The Fanwelt is also offering a special promotion: buy a new shirt and get free printing! Here’s an overview of everything you need to know about the season launch, including the live streams.
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A round-up of the Werkself training camp in the Weimarer Land, all in one place: in our daily blog you’ll find all the insights and updates from the day. Day six (Friday 7 August) is as follows: This morning, the squad completed their final training session – this time behind closed doors – here in Blankenhain, before heading back to Leverkusen after lunch. The big season launch is scheduled for tomorrow.
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Kicking off the new season with a fresh look: Bayer 04, in collaboration with sportswear manufacturer New Balance, has unveiled the official kit for Leverkusen’s e-Sports players for the coming season. The jersey is now available from the Bayer 04 online shop and the Fanwelt.
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