Back
15.12.2022Business

Between Glühwein and kale: Players visit Barmenia Christmas market

Main sponsors Barmenia welcomed very special visitors to the company's Christmas market in the centre of Wuppertal on Wednesday evening: Head coach Xabi Alonso, assistant coach Sebastian Parrilla and analysts Simon Lachmann and Marcel Daum were joined by Werkself players Niklas Lomb, Florian Wirtz, Robert Andrich, Patrik Schick, Adam Hlozek and Karim Bellarabi. They mixed with the people very well and were busy helping out on the different Christmas stands.
crop_20221214_FS_Barmenia_Weihnachtsmarkt_48487.jpg

The evening began with a group photo. That was followed by a full programme for the Barmenia employees and their families. Patrik Schick and Karim Bellarabi dispensed Glühwein, Niklas Lomb and Florian Wirtz served kale and crêpes.

Florian Wirtz commented: "It's an important event for our main sponsors and obviously significant to us because of that. I only know Bayer 04 wearing the Barmenia logo on the shirt and for me it all fits together. At the end of the day, it's always great to gain an insight into the partners. Especially at Christmas time evenings like that are also particularly full of atmosphere."

crop_20221214_FS_Barmenia_Weihnachtsmarkt_48476.jpg

The players were happy to sign autographs and pose for photos and afterwards took part in table football games with one or two Barmenia employees.

Heiko Scholz, main head of department and head of marketing at Barmenia, was also excited about the joint Christmas evening with the Werkself: "We were totally happy with the commitment shown tonight by the players and coaches. Above all, for our employees and the children, there were exciting and unique moments being able to see the players and coaches close-up.”

 

crop_20221214_FS_Barmenia_Weihnachtsmarkt_48499.jpg

Related News

KKV
Business - 23.09.2026

Upgrade at Bayer 04: KKV Kabelverlegung joins Sponsors’ Club as new partner

Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.

Show more
EDO
Business - 23.09.2026

Bayer 04 expand business partnership with EDO Personalservice

Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.

Show more
Miguel Gutiérrez
Bayer 04 - 23.09.2026

Vote for Miguel Gutiérrez as ‘Player of the Month’ for September

Video games developer Electronic Arts (EA), in collaboration with the Bundesliga, has announced the six nominees for the Bundesliga ‘Player of the Month’ award for September – Bayer 04’s Miguel Gutiérrez has made it into this select group after just four Bundesliga matches. Fans of the Black and Reds can vote from now until Sunday 27 September (23:59 CEST).

Show more
Tag der Gesundheit bei Bayer 04
Sustainability - 21.09.2026

Health Day at the BayArena: interactive workshops and exciting programme of events

Calling all Werkself fans: Even during the three-week international break – a first for September and October – you have the chance to visit the BayArena – and for a very special occasion. Bayer 04 is hosting a Health Day on Saturday 3 October, from 10:00 to 14:00 CEST in the Premium Lounge. Together with Bayer Vital and main sponsor BarmeniaGothaer, the Bundesliga club invites you to an interactive, free event centred on the theme of health. Partners will be present on site with their own exciting activities. Here is an overview of the programme of events.

Show more